Showcase Ireland - Connector Social Media Presentation

Social Media: Meet Your Customers in the New Market Place Conor Lynch © January 2011

12+ years of experience in online marketing Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005 Worked for many start-ups, SMEs & brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia Chair of the Irish Internet Association Social Media Working Group 2010 Judge in The Appys mobile app awards 2010 Mentor for Dublin City Enterprise Board CONOR LYNCH

AREAS OF EXPERTISE

You Find Them
Retail, Events, Web sites & Email Marketing
Online marketplaces
Social media
2. They Find You
Search engine marketing
Social search (C2C)
MEET YOUR CUSTOMERS ONLINE

Online = Offline
Word of mouth = Word of Mouse
Focus on C2C communication
It’s all about sharing!
Identify influencers, connectors & bloggers
Build & nurture a community
Start a blog to attract more web visitors
Have digital video on your web site
Create a mobile web site
Innovate with new tools & techniques
10 NEW RULES

CONNECTOR 10C’s MODEL

Social Media is online & offline marketing

1. You Find Them

EBAY.com

ETSY.com

WEB SITES

GALLERY WEB SITES

RETAIL & EVENTS

EMAIL MARKETING

Social media is about people having online & offline conversations Social media includes social networks, blogs, micro-blogging, forums, wikis, podcasts, digital photos, digital video, customer ratings and social bookmarking. SOCIAL MEDIA

SOCIAL MEDIA REVOLUTION

SOCIAL MEDIA BENEFITS

BOUGHT, OWNED & EARNED MEDIA

FACEBOOK MARKETPLACE

ETSY FAN PAGE

FACEBOOK STORES

An advertiser can target members on Facebook based on their personal profiles, including interests that match up with keywords, targeting large and small communities based on those parameters. FACEBOOK ADS

TARGETED ADVERTS

TWITTER CONVERSATIONS

2. They Find You

SEARCH ENGINE MARKETING

WORDPRESS BLOGS

SHAREABLE CONTENT

YOUR WEB SITE

MOBILE MAPS & APPS

FREE SOCIAL MEDIA eBOOK! www.socialmedia.ie or Text SUBSCRIBE to 087 122 1124

Contacts: Email - conor@connector.ie Mobile + 353 86 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv THANK YOU!

http://www.socialmedia.ie	85
http://digitalcadet.ie	82
http://www.digitalcadet.ie	38
http://digitalmarketinginstitute.ie	26
http://www.digitalmarketingtraining.ie	9
http://www.webkitchen.ie	3
http://www.digitalmarketingpostgrad.com	2
http://translate.googleusercontent.com	2
http://digitalcadet.digitalmarketinginstitute.com	2

Showcase Ireland - Connector Social Media Presentation

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