Social Media: Meet Your Customers in the New Market Place  Conor Lynch  ©   January 2011
12+ years of experience in online marketing Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005  Wo...
AREAS OF EXPERTISE
<ul><li>You Find Them </li></ul><ul><li>Retail, Events, Web sites  & Email Marketing </li></ul><ul><li>Online marketplaces...
<ul><li>Online = Offline </li></ul><ul><li>Word of mouth = Word of Mouse </li></ul><ul><li>Focus on C2C communication </li...
CONNECTOR 10C’s MODEL
Social Media is  online & offline  marketing
1. You Find Them
EBAY.com
ETSY.com
WEB SITES
GALLERY WEB SITES
RETAIL & EVENTS
EMAIL MARKETING
 
Social media  is about people  having online & offline  conversations Social media  includes social  networks, blogs, micr...
SOCIAL MEDIA REVOLUTION
SOCIAL MEDIA BENEFITS
BOUGHT, OWNED & EARNED MEDIA
FACEBOOK MARKETPLACE
ETSY FAN PAGE
FACEBOOK STORES
An advertiser can target members  on  Facebook based on their personal profiles, including interests that match up with ke...
TARGETED ADVERTS
TWITTER CONVERSATIONS
2. They Find You
SEARCH ENGINE MARKETING
WORDPRESS BLOGS
SHAREABLE CONTENT
YOUR WEB SITE
MOBILE MAPS & APPS
FREE SOCIAL MEDIA eBOOK! www.socialmedia.ie or Text SUBSCRIBE to 087 122 1124
Contacts: Email - conor@connector.ie Mobile + 353 86 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.soci...
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Showcase Ireland - Connector Social Media Presentation

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Social Media Presentation by Connector @ Showcase Ireland Exhibition run by the Irish Crafts Council

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  • Make more punchy, use photo’s &amp; logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s &amp; logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s &amp; logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Sort into order of relevance &amp; make the point that NOT all tools are relevant to your business ….
  • What are the benefits specific to the car industry ? Tracking, opportunity costs, flexibility, research ….. ?
  • Sort into order of relevance &amp; make the point that NOT all tools are relevant to your business ….
  • Tourism providers can create channels within the app to run their own apps. A number of e-commerce developments are planned for the app, including a more dynamic coupon serving engine that will allow retailers to manage their own coupon delivery and campaigns; dynamic itinerary information; flight information and accommodation; and a booking engine. http://news.thewherebusiness.com/content/dublin-tourism-app-first-augmented-reality Dublin Bikes was designed to let the user find the nearest station and the number of available bicycles and spaces at it. A zoom out feature allows you to see all stations in Dublin. The app reached number 3 in the free app download charts and recieved a 4.5 star rating. The main principals behind the development of the application were: User interface with good design and ease of use Fast and accruate data response Enchance the dublinbikes user experience
  • Showcase Ireland - Connector Social Media Presentation

    1. 1. Social Media: Meet Your Customers in the New Market Place Conor Lynch © January 2011
    2. 2. 12+ years of experience in online marketing Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005 Worked for many start-ups, SMEs & brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia Chair of the Irish Internet Association Social Media Working Group 2010 Judge in The Appys mobile app awards 2010 Mentor for Dublin City Enterprise Board CONOR LYNCH
    3. 3. AREAS OF EXPERTISE
    4. 4. <ul><li>You Find Them </li></ul><ul><li>Retail, Events, Web sites & Email Marketing </li></ul><ul><li>Online marketplaces </li></ul><ul><li>Social media </li></ul><ul><li>2. They Find You </li></ul><ul><li>Search engine marketing </li></ul><ul><li>Social search (C2C) </li></ul>MEET YOUR CUSTOMERS ONLINE
    5. 5. <ul><li>Online = Offline </li></ul><ul><li>Word of mouth = Word of Mouse </li></ul><ul><li>Focus on C2C communication </li></ul><ul><li>It’s all about sharing! </li></ul><ul><li>Identify influencers, connectors & bloggers </li></ul><ul><li>Build & nurture a community </li></ul><ul><li>Start a blog to attract more web visitors </li></ul><ul><li>Have digital video on your web site </li></ul><ul><li>Create a mobile web site </li></ul><ul><li>Innovate with new tools & techniques </li></ul>10 NEW RULES
    6. 6. CONNECTOR 10C’s MODEL
    7. 7. Social Media is online & offline marketing
    8. 8. 1. You Find Them
    9. 9. EBAY.com
    10. 10. ETSY.com
    11. 11. WEB SITES
    12. 12. GALLERY WEB SITES
    13. 13. RETAIL & EVENTS
    14. 14. EMAIL MARKETING
    15. 16. Social media is about people having online & offline conversations Social media includes social networks, blogs, micro-blogging, forums, wikis, podcasts, digital photos, digital video, customer ratings and social bookmarking. SOCIAL MEDIA
    16. 17. SOCIAL MEDIA REVOLUTION
    17. 18. SOCIAL MEDIA BENEFITS
    18. 19. BOUGHT, OWNED & EARNED MEDIA
    19. 20. FACEBOOK MARKETPLACE
    20. 21. ETSY FAN PAGE
    21. 22. FACEBOOK STORES
    22. 23. An advertiser can target members on Facebook based on their personal profiles, including interests that match up with keywords, targeting large and small communities based on those parameters. FACEBOOK ADS
    23. 24. TARGETED ADVERTS
    24. 25. TWITTER CONVERSATIONS
    25. 26. 2. They Find You
    26. 27. SEARCH ENGINE MARKETING
    27. 28. WORDPRESS BLOGS
    28. 29. SHAREABLE CONTENT
    29. 30. YOUR WEB SITE
    30. 31. MOBILE MAPS & APPS
    31. 32. FREE SOCIAL MEDIA eBOOK! www.socialmedia.ie or Text SUBSCRIBE to 087 122 1124
    32. 33. Contacts: Email - conor@connector.ie Mobile + 353 86 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv THANK YOU!
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