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Showcase Ireland - Connector Social Media Presentation
 

Showcase Ireland - Connector Social Media Presentation

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Social Media Presentation by Connector @ Showcase Ireland Exhibition run by the Irish Crafts Council

Social Media Presentation by Connector @ Showcase Ireland Exhibition run by the Irish Crafts Council

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  • Make more punchy, use photo’s & logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s & logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s & logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Sort into order of relevance & make the point that NOT all tools are relevant to your business ….
  • What are the benefits specific to the car industry ? Tracking, opportunity costs, flexibility, research ….. ?
  • Sort into order of relevance & make the point that NOT all tools are relevant to your business ….
  • Tourism providers can create channels within the app to run their own apps. A number of e-commerce developments are planned for the app, including a more dynamic coupon serving engine that will allow retailers to manage their own coupon delivery and campaigns; dynamic itinerary information; flight information and accommodation; and a booking engine. http://news.thewherebusiness.com/content/dublin-tourism-app-first-augmented-reality Dublin Bikes was designed to let the user find the nearest station and the number of available bicycles and spaces at it. A zoom out feature allows you to see all stations in Dublin. The app reached number 3 in the free app download charts and recieved a 4.5 star rating. The main principals behind the development of the application were: User interface with good design and ease of use Fast and accruate data response Enchance the dublinbikes user experience

Showcase Ireland - Connector Social Media Presentation Showcase Ireland - Connector Social Media Presentation Presentation Transcript

  • Social Media: Meet Your Customers in the New Market Place Conor Lynch © January 2011
  • 12+ years of experience in online marketing Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005 Worked for many start-ups, SMEs & brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia Chair of the Irish Internet Association Social Media Working Group 2010 Judge in The Appys mobile app awards 2010 Mentor for Dublin City Enterprise Board CONOR LYNCH
  • AREAS OF EXPERTISE
    • You Find Them
    • Retail, Events, Web sites & Email Marketing
    • Online marketplaces
    • Social media
    • 2. They Find You
    • Search engine marketing
    • Social search (C2C)
    MEET YOUR CUSTOMERS ONLINE
    • Online = Offline
    • Word of mouth = Word of Mouse
    • Focus on C2C communication
    • It’s all about sharing!
    • Identify influencers, connectors & bloggers
    • Build & nurture a community
    • Start a blog to attract more web visitors
    • Have digital video on your web site
    • Create a mobile web site
    • Innovate with new tools & techniques
    10 NEW RULES
  • CONNECTOR 10C’s MODEL
  • Social Media is online & offline marketing
  • 1. You Find Them
  • EBAY.com
  • ETSY.com
  • WEB SITES
  • GALLERY WEB SITES
  • RETAIL & EVENTS
  • EMAIL MARKETING
  •  
  • Social media is about people having online & offline conversations Social media includes social networks, blogs, micro-blogging, forums, wikis, podcasts, digital photos, digital video, customer ratings and social bookmarking. SOCIAL MEDIA
  • SOCIAL MEDIA REVOLUTION
  • SOCIAL MEDIA BENEFITS
  • BOUGHT, OWNED & EARNED MEDIA
  • FACEBOOK MARKETPLACE
  • ETSY FAN PAGE
  • FACEBOOK STORES
  • An advertiser can target members on Facebook based on their personal profiles, including interests that match up with keywords, targeting large and small communities based on those parameters. FACEBOOK ADS
  • TARGETED ADVERTS
  • TWITTER CONVERSATIONS
  • 2. They Find You
  • SEARCH ENGINE MARKETING
  • WORDPRESS BLOGS
  • SHAREABLE CONTENT
  • YOUR WEB SITE
  • MOBILE MAPS & APPS
  • FREE SOCIAL MEDIA eBOOK! www.socialmedia.ie or Text SUBSCRIBE to 087 122 1124
  • Contacts: Email - conor@connector.ie Mobile + 353 86 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv THANK YOU!