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Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
Showcase Ireland - Connector Social Media Presentation
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Showcase Ireland - Connector Social Media Presentation

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Social Media Presentation by Connector @ Showcase Ireland Exhibition run by the Irish Crafts Council

Social Media Presentation by Connector @ Showcase Ireland Exhibition run by the Irish Crafts Council

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  • Make more punchy, use photo’s & logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s & logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s & logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Sort into order of relevance & make the point that NOT all tools are relevant to your business ….
  • What are the benefits specific to the car industry ? Tracking, opportunity costs, flexibility, research ….. ?
  • Sort into order of relevance & make the point that NOT all tools are relevant to your business ….
  • Tourism providers can create channels within the app to run their own apps. A number of e-commerce developments are planned for the app, including a more dynamic coupon serving engine that will allow retailers to manage their own coupon delivery and campaigns; dynamic itinerary information; flight information and accommodation; and a booking engine. http://news.thewherebusiness.com/content/dublin-tourism-app-first-augmented-reality Dublin Bikes was designed to let the user find the nearest station and the number of available bicycles and spaces at it. A zoom out feature allows you to see all stations in Dublin. The app reached number 3 in the free app download charts and recieved a 4.5 star rating. The main principals behind the development of the application were: User interface with good design and ease of use Fast and accruate data response Enchance the dublinbikes user experience
  • Transcript

    • 1. Social Media: Meet Your Customers in the New Market Place Conor Lynch © January 2011
    • 2. 12+ years of experience in online marketing Awarded Irish Internet Association ‘Internet Marketer of the Year’ in 2005 Worked for many start-ups, SMEs & brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia Chair of the Irish Internet Association Social Media Working Group 2010 Judge in The Appys mobile app awards 2010 Mentor for Dublin City Enterprise Board CONOR LYNCH
    • 3. AREAS OF EXPERTISE
    • 4.
      • You Find Them
      • Retail, Events, Web sites & Email Marketing
      • Online marketplaces
      • Social media
      • 2. They Find You
      • Search engine marketing
      • Social search (C2C)
      MEET YOUR CUSTOMERS ONLINE
    • 5.
      • Online = Offline
      • Word of mouth = Word of Mouse
      • Focus on C2C communication
      • It’s all about sharing!
      • Identify influencers, connectors & bloggers
      • Build & nurture a community
      • Start a blog to attract more web visitors
      • Have digital video on your web site
      • Create a mobile web site
      • Innovate with new tools & techniques
      10 NEW RULES
    • 6. CONNECTOR 10C’s MODEL
    • 7. Social Media is online & offline marketing
    • 8. 1. You Find Them
    • 9. EBAY.com
    • 10. ETSY.com
    • 11. WEB SITES
    • 12. GALLERY WEB SITES
    • 13. RETAIL & EVENTS
    • 14. EMAIL MARKETING
    • 15.  
    • 16. Social media is about people having online & offline conversations Social media includes social networks, blogs, micro-blogging, forums, wikis, podcasts, digital photos, digital video, customer ratings and social bookmarking. SOCIAL MEDIA
    • 17. SOCIAL MEDIA REVOLUTION
    • 18. SOCIAL MEDIA BENEFITS
    • 19. BOUGHT, OWNED & EARNED MEDIA
    • 20. FACEBOOK MARKETPLACE
    • 21. ETSY FAN PAGE
    • 22. FACEBOOK STORES
    • 23. An advertiser can target members on Facebook based on their personal profiles, including interests that match up with keywords, targeting large and small communities based on those parameters. FACEBOOK ADS
    • 24. TARGETED ADVERTS
    • 25. TWITTER CONVERSATIONS
    • 26. 2. They Find You
    • 27. SEARCH ENGINE MARKETING
    • 28. WORDPRESS BLOGS
    • 29. SHAREABLE CONTENT
    • 30. YOUR WEB SITE
    • 31. MOBILE MAPS & APPS
    • 32. FREE SOCIAL MEDIA eBOOK! www.socialmedia.ie or Text SUBSCRIBE to 087 122 1124
    • 33. Contacts: Email - conor@connector.ie Mobile + 353 86 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv THANK YOU!

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