Personal Branding & Social Media - connector.ie

Conor Lynch 10 Dec 2010 BRANDING YOU 2.0

Over 12 years of experience in online marketing with awards including iia’s Irish ‘Internet Marketer of the Year’ in 2005 Conor has worked for many startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus Chair of the Irish Internet Association Social Media Working Group 2010 Judge in The Appys mobile awards 2010 First Social Media / Web 2.0 strategy in 2005 CONOR LYNCH

AREAS OF EXPERTISE

Branding You 2.0

“ We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you ” Tom Peters BRANDING YOU 2.0

Personal Branding

Personal branding is the process whereby people and their careers are marketed as brands. The personal branding concept suggests instead that success comes from self-packaging. Benefits include increased career opportunities and the chance to demonstrate marketing & communication skills. The term is thought to have been first used and discussed in a 1997 article by Tom Peters. WHAT IS PERSONAL BRANDING?

Define Brand You
Create Identity
Create Social Spaces
Create Content
Grow Connections
Nurture Community
CONNECTOR 6 STEP PLAN

1.Define Brand You

Complete your own SWOT analysis: S trengths W eakness O pportunities T hreats 1. DEFINE BRAND YOU

Ask yourself the following –
What are your goals?
What do you value?
What are you passionate about?
What motivates you?
What makes you remarkable?
How can you differentiate yourself?
What is your niche?
1. DEFINE BRAND YOU

2.Create Identity

Invest the time upfront to develop your personal brand identity
Design your own personal logo
Brainstorm ideas and engage the help of skilled specialists
Buy your own webpage (yourname.com)
Create a niche in the “market”
Monitor and continually evaluate your brand
2. CREATE IDENTITY

3.Create Social Spaces

3. CREATE SOCIAL SPACES

Create branded Social Spaces e.g. Blog, Website, YouTube, Twitter, Qik, Slideshare etc.
3. CREATE SOCIAL SPACES

4.Create Content

Add a Wordpress blog to your web site’s navigation
Add value to your readers so they will come back again
Use RSS Feed & Feedburner for repeat readers
Write with personality and with a conversational style
Guest blog for other bloggers & link to other blogs
Write regularly, be it weekly, fortnightly or monthly
Add content to Slideshare, Scribd, Youtube & Qik
4. CREATE CONTENT

5.Grow Connections

CONNECT ONLINE & OFFLINE

Tools & Channels
You have to use them to understand them
Web sites / Blogs / Micro-blogs / Podcasts
Social networks (Facebook, Ning, LinkedIn, Twitter)
Events (create your own or attend them)
Email marketing
PR / traditional media
Don’t Forget to
Make yourself findable (SEO, social networks, etc.)
Connect everything
Cultivate relationships with the press, peers, competitors
Donate your expertise to a cause
Develop a visible platform
Start & join conversations
TIPS FOR CONNECTING

6. Create Community

Join relevant groups on social networks
Go to events and get to know everyone
Share your knowledge & contacts with them
Perhaps organise a ‘Meetup’ for your contacts
Volunteer to help organisations who has members you would like to meet
Blog about your experiences
CREATE COMMUNITY

Case Study

Try and put yourself at the centre of things to demonstrate your expertise – We have had over 20 events with guests presenters from Facebook, Microsoft, Google, Daft, Canon, Nokia, Bebo & many sponsors Themes - Connector Launches, Connector Lunches, Connector Tribes, Connector Careers, Connector Music, Connector #Appy Hour, Connector Digital Video, Speed Connector & Connector Brainstorm Venues - Science Gallery, Sycamore Club, The Church, Odessa Club, Krystle, Kobra Bar, Lillies Bordello, Renards and Ron Blacks CASE STUDY – CONOR LYNCH

Branded Blogs Digital Videos Facebook Pages CASE STUDY – CONOR LYNCH

CASE STUDY – CONOR LYNCH

Status Updater Recommendations Connections Your webpage

CASE STUDY – CONOR LYNCH

Join groups that match your brand, strengths and interest! CASE STUDY – CONOR LYNCH

Complete your profile to 100%
Use a URL like http://ie.linkedin.com/in/conorlynch
Add in Twitter, Slideshare, Wordpress plugins
Update your status once a day during working week
Investigate who your friends are connected to
Share your connections with your friends
Make personal invitations to connect with people
Join relevant groups to build your network
Start and join conversations in groups
Meet your top online connections offline
Ask for recommendations & return the compliment!
TOP 10 TIPS FOR LINKEDIN

CONNECTOR 10C’s MODEL

Contacts: Email - conor@connector.ie Mobile – 086 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv THANK YOU!

http://www.connector.ie	357
http://marketingpersonale.blogspot.com	205
http://www.marketingpersonale.com	90
http://digitalmarketinginstitute.ie	48
http://www.socialmedia.ie	34
http://paper.li	18
http://digitalcadet.digitalmarketinginstitute.com	6
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Personal Branding & Social Media - connector.ie

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