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Conor Lynch 10 Dec 2010 BRANDING YOU 2.0
Over 12 years of experience in online marketing with awards including iia’s Irish ‘Internet Marketer of the Year’ in 2005 ...
AREAS OF EXPERTISE
Branding  You 2.0
“ We are CEOs of our  own companies:  Me Inc.   To be in business today,  our most important job  is to be head marketer  ...
Personal Branding
Personal branding is the process whereby people and their careers are marketed as brands. The personal branding concept su...
<ul><li>Define Brand You </li></ul><ul><li>Create Identity </li></ul><ul><li>Create Social Spaces </li></ul><ul><li>Create...
1.Define  Brand You
Complete your own SWOT analysis: S trengths  W eakness O pportunities T hreats 1. DEFINE BRAND YOU
<ul><li>Ask yourself the following – </li></ul><ul><li>What are your goals? </li></ul><ul><li>What do you value? </li></ul...
2.Create  Identity
<ul><li>Invest the time upfront to develop your personal brand identity </li></ul><ul><li>Design your own personal logo </...
3.Create  Social  Spaces
3. CREATE SOCIAL SPACES
<ul><li>Create branded Social Spaces e.g. Blog, Website, YouTube, Twitter, Qik,  Slideshare etc. </li></ul>3. CREATE SOCIA...
4.Create  Content
<ul><li>Add a Wordpress blog to your web site’s navigation </li></ul><ul><li>Add value to your readers so they will come b...
5.Grow Connections
CONNECT ONLINE & OFFLINE
<ul><li>Tools & Channels </li></ul><ul><li>You have to use them to understand them </li></ul><ul><li>Web sites / Blogs / M...
6. Create Community
<ul><li>Join relevant groups on social networks </li></ul><ul><li>Go to events and get to know everyone </li></ul><ul><li>...
Case Study
Try and put yourself at the centre of things to demonstrate your expertise –  We have had over 20 events with guests prese...
Branded Blogs Digital Videos Facebook Pages CASE STUDY – CONOR LYNCH
CASE STUDY – CONOR LYNCH
CASE STUDY – CONOR LYNCH
Status Updater Recommendations Connections Your webpage
CASE STUDY – CONOR LYNCH
Join groups  that match  your brand,  strengths and  interest! CASE STUDY – CONOR LYNCH
<ul><li>Complete your profile to 100% </li></ul><ul><li>Use a URL like  http://ie.linkedin.com/in/conorlynch </li></ul><ul...
CONNECTOR 10C’s MODEL
Contacts: Email - conor@connector.ie Mobile – 086 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialm...
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Personal Branding & Social Media - connector.ie

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Personal Branding & Social Media - Presentations at DIT by connector.ie & Facebook

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  • Make more punchy, use photo’s &amp; logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Make more punchy, use photo’s &amp; logos instead …. agency experience, Connector Events ( brainstorm logo ) … SME’s images ?
  • Transcript of "Personal Branding & Social Media - connector.ie"

    1. 1. Conor Lynch 10 Dec 2010 BRANDING YOU 2.0
    2. 2. Over 12 years of experience in online marketing with awards including iia’s Irish ‘Internet Marketer of the Year’ in 2005 Conor has worked for many startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus Chair of the Irish Internet Association Social Media Working Group 2010 Judge in The Appys mobile awards 2010 First Social Media / Web 2.0 strategy in 2005 CONOR LYNCH
    3. 3. AREAS OF EXPERTISE
    4. 4. Branding You 2.0
    5. 5. “ We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you ” Tom Peters BRANDING YOU 2.0
    6. 6. Personal Branding
    7. 7. Personal branding is the process whereby people and their careers are marketed as brands. The personal branding concept suggests instead that success comes from self-packaging. Benefits include increased career opportunities and the chance to demonstrate marketing & communication skills. The term is thought to have been first used and discussed in a 1997 article by Tom Peters. WHAT IS PERSONAL BRANDING?
    8. 8. <ul><li>Define Brand You </li></ul><ul><li>Create Identity </li></ul><ul><li>Create Social Spaces </li></ul><ul><li>Create Content </li></ul><ul><li>Grow Connections </li></ul><ul><li>Nurture Community </li></ul>CONNECTOR 6 STEP PLAN
    9. 9. 1.Define Brand You
    10. 10. Complete your own SWOT analysis: S trengths W eakness O pportunities T hreats 1. DEFINE BRAND YOU
    11. 11. <ul><li>Ask yourself the following – </li></ul><ul><li>What are your goals? </li></ul><ul><li>What do you value? </li></ul><ul><li>What are you passionate about? </li></ul><ul><li>What motivates you? </li></ul><ul><li>What makes you remarkable? </li></ul><ul><li>How can you differentiate yourself? </li></ul><ul><li>What is your niche? </li></ul>1. DEFINE BRAND YOU
    12. 12. 2.Create Identity
    13. 13. <ul><li>Invest the time upfront to develop your personal brand identity </li></ul><ul><li>Design your own personal logo </li></ul><ul><li>Brainstorm ideas and engage the help of skilled specialists </li></ul><ul><li>Buy your own webpage (yourname.com) </li></ul><ul><li>Create a niche in the “market” </li></ul><ul><li>Monitor and continually evaluate your brand </li></ul>2. CREATE IDENTITY
    14. 14. 3.Create Social Spaces
    15. 15. 3. CREATE SOCIAL SPACES
    16. 16. <ul><li>Create branded Social Spaces e.g. Blog, Website, YouTube, Twitter, Qik, Slideshare etc. </li></ul>3. CREATE SOCIAL SPACES
    17. 17. 4.Create Content
    18. 18. <ul><li>Add a Wordpress blog to your web site’s navigation </li></ul><ul><li>Add value to your readers so they will come back again </li></ul><ul><li>Use RSS Feed & Feedburner for repeat readers </li></ul><ul><li>Write with personality and with a conversational style </li></ul><ul><li>Guest blog for other bloggers & link to other blogs </li></ul><ul><li>Write regularly, be it weekly, fortnightly or monthly </li></ul><ul><li>Add content to Slideshare, Scribd, Youtube & Qik </li></ul>4. CREATE CONTENT
    19. 19. 5.Grow Connections
    20. 20. CONNECT ONLINE & OFFLINE
    21. 21. <ul><li>Tools & Channels </li></ul><ul><li>You have to use them to understand them </li></ul><ul><li>Web sites / Blogs / Micro-blogs / Podcasts </li></ul><ul><li>Social networks (Facebook, Ning, LinkedIn, Twitter) </li></ul><ul><li>Events (create your own or attend them) </li></ul><ul><li>Email marketing </li></ul><ul><li>PR / traditional media </li></ul><ul><li>Don’t Forget to </li></ul><ul><li>Make yourself findable (SEO, social networks, etc.) </li></ul><ul><li>Connect everything </li></ul><ul><li>Cultivate relationships with the press, peers, competitors </li></ul><ul><li>Donate your expertise to a cause </li></ul><ul><li>Develop a visible platform </li></ul><ul><li>Start & join conversations </li></ul>TIPS FOR CONNECTING
    22. 22. 6. Create Community
    23. 23. <ul><li>Join relevant groups on social networks </li></ul><ul><li>Go to events and get to know everyone </li></ul><ul><li>Share your knowledge & contacts with them </li></ul><ul><li>Perhaps organise a ‘Meetup’ for your contacts </li></ul><ul><li>Volunteer to help organisations who has members you would like to meet </li></ul><ul><li>Blog about your experiences </li></ul>CREATE COMMUNITY
    24. 24. Case Study
    25. 25. Try and put yourself at the centre of things to demonstrate your expertise – We have had over 20 events with guests presenters from Facebook, Microsoft, Google, Daft, Canon, Nokia, Bebo & many sponsors Themes - Connector Launches, Connector Lunches, Connector Tribes, Connector Careers, Connector Music, Connector #Appy Hour, Connector Digital Video, Speed Connector & Connector Brainstorm Venues - Science Gallery, Sycamore Club, The Church, Odessa Club, Krystle, Kobra Bar, Lillies Bordello, Renards and Ron Blacks CASE STUDY – CONOR LYNCH
    26. 26. Branded Blogs Digital Videos Facebook Pages CASE STUDY – CONOR LYNCH
    27. 27. CASE STUDY – CONOR LYNCH
    28. 28. CASE STUDY – CONOR LYNCH
    29. 29. Status Updater Recommendations Connections Your webpage
    30. 30. CASE STUDY – CONOR LYNCH
    31. 31. Join groups that match your brand, strengths and interest! CASE STUDY – CONOR LYNCH
    32. 32. <ul><li>Complete your profile to 100% </li></ul><ul><li>Use a URL like http://ie.linkedin.com/in/conorlynch </li></ul><ul><li>Add in Twitter, Slideshare, Wordpress plugins </li></ul><ul><li>Update your status once a day during working week </li></ul><ul><li>Investigate who your friends are connected to </li></ul><ul><li>Share your connections with your friends </li></ul><ul><li>Make personal invitations to connect with people </li></ul><ul><li>Join relevant groups to build your network </li></ul><ul><li>Start and join conversations in groups </li></ul><ul><li>Meet your top online connections offline </li></ul><ul><li>Ask for recommendations & return the compliment! </li></ul>TOP 10 TIPS FOR LINKEDIN
    33. 33. CONNECTOR 10C’s MODEL
    34. 34. Contacts: Email - conor@connector.ie Mobile – 086 811 8833 Twitter - @connector_ie Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv THANK YOU!
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