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Conor Lynch talks about 'Online + Offline = Bottom Line' at Irish Institute of Directors
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Conor Lynch talks about 'Online + Offline = Bottom Line' at Irish Institute of Directors

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Conor Lynch talks about 'Online + Offline = Bottom …

Conor Lynch talks about 'Online + Offline = Bottom
Line' at Irish Institute of Directors

Published in: Marketing, Technology, Business

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  • 1. connector360 Oct 2013 © Conor Lynch   Online  +  Offline  =  Bo,om  Line  
  • 2. connector360 Oct 2013 © HELLO OPERATOR! 94
  • 3. connector360 Oct 2013 © TRADITIONAL MARKETING EDUCATION
  • 4. connector360 Oct 2013 © DIGITAL MARKETING HOBBY
  • 5. connector360 Oct 2013 © HYPERCONNECTED WORLD
  • 6. connector360 Oct 2013 ©
  • 7. connector360 Oct 2013 ©
  • 8. connector360 Oct 2013 © Explosion in demand for smartphones & tablets There is a demand for immediacy, interactivity & social sharing 50% of Google searches are made on mobile devices The internet is getting more visual Connected devices expected to jump to 50 billion by 2022 DEVICE PROLIFERATION
  • 9. connector360 Oct 2013 © CONSUMERS The consumer is in control, well informed, well connected and with so much choice. Consumers expectations are rising and they will continue to seek user friendly products and services that simplify their lives and add status.  Consumers seek engagement from open and transparent organisations. Consumer experience will be a key differentiator among competitors. Build communities and you will have new ambassadors. Connect consumers to each other and you connect them to your brand.
  • 10. connector360 Oct 2013 © - Digital immigrants are the generations that did not grow up with the internet -They are less networked to friends, family and former classmates online but do use Skype - Studies show functional online activity for low level purchases but are less experimental DIGITAL IMMIGRANTS
  • 11. connector360 Oct 2013 © - Digital natives switch their attention between media platforms 27 times per hour - 65% of digital natives take their devices from room to room e.g. Smartphone, iPad, laptop -54% of digital natives prefer texting people rather than talking to them DIGITAL NATIVES
  • 12. connector360 Oct 2013 © Social Media ‘connectors’ can influence their peers CONNECTORS
  • 13. connector360 Oct 2013 © MEASURING INFLUENCE
  • 14. connector360 Oct 2013 © WHAT’S YOUR KLOUT?
  • 15. connector360 Oct 2013 © Real Time communication via Web & mobile using max. 140 characters Send Tweets to your Followers or DM (Direct Messages) Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending! TWITTER LINGO
  • 16. connector360 Oct 2013 © HOOTSUITE DASHBOARD
  • 17. connector360 Oct 2013 © Source: Forrester RESPONSIVE WEB SITES
  • 18. connector360 Oct 2013 © SOCIAL MEDIA MASHUP
  • 19. connector360 Oct 2013 ©
  • 20. connector360 Oct 2013 © DIGITAL LISTENING
  • 21. connector360 Oct 2013 ©
  • 22. connector360 Oct 2013 © FACEBOOK LOSING FRIENDS
  • 23. connector360 Oct 2013 © INNOVATIVE FARMERS
  • 24. connector360 Oct 2013 © INNOVATIVE BUTCHERS
  • 25. connector360 Oct 2013 ©
  • 26. connector360 Oct 2013 © The company created a Halloween zombie themed infographic and eBook that paralleled the theme of moving to the Cloud with surviving a zombie attack. They generated 20 new leads and won some B2B marketing awards. ZOMBIE APOCALYPSE GUIDE
  • 27. connector360 Oct 2013 © SPECIAL K – TWEETSHOP Tweetshop allowed people to pay for products with tweets instead of cash, trying their new product. What Kellogg’s wanted was word of mouth so they asked its customers to send tweets plugging the brand so they could receive a pack of Kellogg’s Special K crisps. h#p://ow.ly/hbB0k  
  • 28. connector360 Oct 2013 © Royal Mail invited 50 of the most influential creative designers and marketers to help fill a gallery in London with real objects which were of value to them, along with their reasons why they chose it. The campaign reached 3 million people, generated 1,500 conversations on social media and increased business by 40%. REAL – THE PHYSICAL NETWORK
  • 29. connector360 Oct 2013 © Integrating Twitter, Facebook, Instagram and Foursquare to pre-order and see what is the day’s menu. Between 10 and 15% of their sales is coming from Social Media. BIG GAY ICECREAM TRUCK h#p://ow.ly/hbyBU  
  • 30. connector360 Oct 2013 © SIMON ON THE STREET An innovative QR code campaign, recreated homeless spots across Leeds by placing cardboard-printed QR codes among blankets, empty bottles and shopping bags. When a code was scanned, you were brought to a JustGiving page where you could support the charity “Simon on the Streets”. h#p://ow.ly/hbyKb  
  • 31. connector360 Oct 2013 © CARLSBERG BIKERS Carlsberg, in Belgium, surprises some innocent couples in a movie theatre. It is packed with 148 bikers which is very intimidating … see how they react. These guys do look a little scary! h#p://ow.ly/hbz7r    
  • 32. connector360 Oct 2013 © h#p://ow.ly/tur8b   WEARABLE TECHNOLOGY
  • 33. connector360 Oct 2013 © GOOGLE GLASS Source  -­‐  Dave  Lorenzini  –  Glass  Foundry  
  • 34. connector360 Oct 2013 © ENGINEERING RE-ENGINEERED h#p://ow.ly/w6A7n  
  • 35. connector360 Oct 2013 © h#p://ow.ly/tw5NJ     HOW TO FIND NEW CUSTOMERS
  • 36. connector360 Oct 2013 © PRISONERS ON TWITTER h#p://ow.ly/tw6h7  
  • 37. connector360 Oct 2013 © MOBILE APPS & MAPS
  • 38. connector360 Oct 2013 © DIGITAL SHOPLIFTING
  • 39. connector360 Oct 2013 © - Creating engagement at stadium events - Streaming ‘selfies’ from smartphones to big screens - Can use at all types of arenas
  • 40. connector360 Oct 2013 © MAKE A F*CKING GREAT VIDEO!
  • 41. connector360 Oct 2013 © SOME TIPS 1 - Curiousity - Dig deep and don’t give up easily. You need to find the consumer insight. 2 - Disruption - trying new things is the key so learn about technology or get nerdy friends. 3 - Beliefs - Believe in something and build paths: people are looking for something to believe in. Be the the starting point of significant change you want to see. 4 - Be creative – will people share your marketing or is it booooooring?
  • 42. connector360 Oct 2013 © Shareable - We need to create reasons for people to connect with other and get united - in most of cases generating some social capital for them - we need to turn projects in something shareable based on understanding people motivators. What your brand has that makes it sexy?
  • 43. connector360 Oct 2013 ©
  • 44. connector360 Oct 2013 © MOBILE APPLICATIONS
  • 45. connector360 Oct 2013 © Hi  J  
  • 46. connector360 Oct 2013 © We are connector360, an experimental agency and our mission is to morph strategy, creativity and technology in order to understand what motivates people and make extraordinary things happen.
  • 47. connector360 Oct 2013 © Experiential - If people live immersive lives through personal technologies, the challenge for brands is to create worlds, conversations and relationships. Create shareable experiences that excite people both online and offline..
  • 48. connector360 Oct 2013 © Empathy - People are not demographics like ABC1’s etc. What defines the modern consumer is whatever he or she likes. Our interests are what excites us and brands should immerse themselves within communities to create relevance. 
 Co-creation, co-branding and personalisation - the possibilities are many.
  • 49. connector360 Oct 2013 © COFFEE, BEER, WINE ANYONE?! Conor Lynch, CEO Office +353 1 906 0006 Mobile +353 86 811 8833 Email conor@socialmedia.ie Email conor@connector360.net Twitter @connector360 @socialmedia_ie Level 3, Digital Exchange, Digital Hub, Dublin 8, Ireland

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