Your SlideShare is downloading. ×
0
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
SocialMedia.ie Presentation -  07 03 13 CL - Digital Summit
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SocialMedia.ie Presentation - 07 03 13 CL - Digital Summit

1,932

Published on

The SocialMedia.ie team were delighted to be at the Digital Summit today in Croke Park. Conor spoke about Digital Marketing Data - The New Business Battlefield and the slides are below. …

The SocialMedia.ie team were delighted to be at the Digital Summit today in Croke Park. Conor spoke about Digital Marketing Data - The New Business Battlefield and the slides are below.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,932
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Queen, king and knight. Purple, dark blue and light blue
  • Free Facebook App Research up to 4 companies Free Facebook App
  • Digital case studies Online resource Free content
  • Transcript

    • 1. AGE OF THE CONSUMER *The connected consumer is in control,well informed and has so much choiceConnect consumers to each other incommunities and you connect them toyour brandConsumer experience is now a keydifferentiator among competitors* I did not finish this book (as usual) Source: Forrester
    • 2. DIGITAL DATABATTLEFRONTS1.INNOVATION Seeking CMOs: Must Know Big Data and Digital Marketing2.COMPETITION The most sought after marketers today are experts in Big Data and3.PRODUCTIVITY Digital Marketing. Source: McKinsey & Forbes
    • 3. 1. INNOVATIONData capture from web sites,email, mobile, social, digitalentertainment and offlineData storage, categorisation,search, analytics, sharing andvisualisationNew product, services andbusiness models Source: Green Hat Design
    • 4. DEVICE PROLIFERATION Source: Forrester
    • 5. 2. COMPETITION New analytics based on public data Competitor and market sectors reports Creating industry benchmarks ‘Battle of the Brands’ #mobile We offer Audits, Analysis & Action Plan
    • 6. MOBILE MARKET -FACEBOOKIreland, Jan ’13 - Feb ‘13 Company Fans PTAT PTAT Avg. Post Avg. Likes / Per Day Per Post Fans % O2 Ireland 65,742 3,297 5% 0.92 466.8 Meteor 115,133 9,656 8.4% 1.07 58.1 Three Ireland 36,002 141 0.4% 0.35 17.5 Vodafone Irl. 110,115 1,430 1.3% 0.17 75.8
    • 7. FACEBOOK TOP STORIES
    • 8. MOBILE MARKET -TWITTER ‘13Ireland, Jan ’13 - Feb Company Follower Followin Avg. Avg. s g Tweet Reply Per Day Per Day O2 Ireland 17,537 9,868 43 40.6 Three Ireland News 13,678 10,890 1.2 0.5 Three Ireland Online 3,332 1,122 21.9 20.5 Vodafone Ireland 26,889 3,948 32.2 31.3 Meteor Mobile 23,743 4,368 53.7 49.9
    • 9. TWITTER TOP STORIES
    • 10. MOBILE MARKET ANALYSISOOK ANALYSIS (SAMPLE)titions are the most effective way to engage customerssistent posting schedule throughout the daye post rate of 1 per day is too lowR ANALYSIS (SAMPLE)ory on Twitter during this time is that SMS is down! teor and Vodafone use Twitter for customer service & newsuse separate accounts for customer service & news
    • 11. OUR COMPETITOR ANALYSIS FACEBOOKAPP- Currently free- Analyse 4 Pages- Entry level product http://bit.ly/CompetitorAnalysis
    • 12. 3. PRODUCTIVITYDigital marketing activity isinherently measurableCrucial to measure it, manage it andoptimise itSophisticated analytics cansubstantially improve decisionmaking
    • 13. DATA & ANALYTICAL SKILLS McKinsey research says Leaders must have the following social media skills - Producer, Distributor, Recipient, Adviser, Architect & Analyst Shortage of talent & data skills means agency expertise required
    • 14. SOCIAL MEDIALEADERBOARD
    • 15. SOCIAL MEDIA ACADEMY- Launching in March- Free content- Case studies by channel
    • 16. TALK TO US TODAY
    • 17. THANK YOU!@socialmedia_ie

    ×