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Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
Engaging Volunteers through use of Social Media
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Engaging Volunteers through use of Social Media

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How to utilise tribes, communities and influencers to engage volunteers for non profits

How to utilise tribes, communities and influencers to engage volunteers for non profits

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  • 1. ENGAGING VOLUNTEERS THROUGH SOCIAL MEDIA connector360 © 2013 All Rights Reserved
  • 2. KNOW YOU AUDIENCE DIGITAL NATIVES DIGITAL IMMIGRANTS connector360 © 2013 All Rights Reserved
  • 3. CONVERSATIONS Social Media brings together people who have shared passions or situations Social Media is about conversations and engagement, not just status updates connector360 © 2013 All Rights Reserved
  • 4. COMMUNITIES/TRIBES Specific groups of people connected to each other They are connected by a belief, an idea, a cause Social Media gives these tribes a voice, an outlet connector360 © 2013 All Rights Reserved
  • 5. INFLUENCERS Influencers start these conversations or ensure conversations continue They influence trends and can increase the popularity of a topic of conversation – positively or negatively connector360 © 2013 All Rights Reserved
  • 6. connector360 © 2013 All Rights Reserved
  • 7. LET’S EXAMINE THE VOLUNTEER connector360 © 2013 All Rights Reserved
  • 8. INSIGHT #1 THEY ARE YOUNG connector360 © 2013 All Rights Reserved
  • 9. INSIGHT #2 THEY WANT THEIR EFFORTS RECOGNISED connector360 © 2013 All Rights Reserved
  • 10. INSIGHT #3 THEY DONATE MORE THEN DONORS connector360 © 2013 All Rights Reserved
  • 11. INSIGHT #4 THEIR TIMEFRAME IS SHORT-TERM NOT LONG-TERM connector360 © 2013 All Rights Reserved
  • 12. INSIGHT #5 THEY ARE YOUR INFLUENCERS connector360 © 2013 All Rights Reserved
  • 13. SUMMARY YOUNG WANT RECOGNISTION GENEROUS SHORT TERM BURSTS WILL BECOME ADVOCATES connector360 © 2013 All Rights Reserved
  • 14. SO WHAT’S THE SECRET? connector360 © 2013 All Rights Reserved
  • 15. WHAT’S THE DIFFERENCE BETWEEN THIS GUY..... A BRAND ADVOCATE FOR APPLE connector360 © 2013 All Rights Reserved
  • 16. ..... AND THIS GIRL? (THAT’S ME!) AN IRISH CANCER SOCIETY VOLUNTEER connector360 © 2013 All Rights Reserved
  • 17. NOTHING connector360 © 2013 All Rights Reserved
  • 18. SOCIAL MEDIA IS THE NEW WORD-OF-MOUTH IN MARKETING SUCCESSFUL MARKETING OF A BRAND THROUGH SOCIAL MEDIA RELIES ON BRAND ADVOCATES OR INFLUENCERS | | | | | THE SAME PRINCIPLES APPLY TO CHARITIES YOUR VOLUNTEERS WILL RECRUIT NEW VOLUNTEERS connector360 © 2013 All Rights Reserved
  • 19. BEST PRACTICE #1 UTILISE YOUR CURRENT VOLUNTEERS TO RECRUIT NEW ONES connector360 © 2013 All Rights Reserved
  • 20. BEST PRACTICE #1  Volunteers – Digital natives that already SHARE their life and more importantly their achievements to the online world  Digital Immigrants now know how to do the same  Allow or encourage your current volunteers to contribute to your Social Media presence  Have them invite all of their friends to get involved  People are more likely to share something that matters or makes an impact on the world connector360 © 2013 All Rights Reserved
  • 21. BEST PRACTICE #2 TELL THEIR STORIES connector360 © 2013 All Rights Reserved
  • 22. BEST PRACTICE #2  Volunteers are more likely to stay involved if you make them feel they have made an impact  The work of your volunteers is great content for social networks  Tell stories – this will make others want to be part of the next story connector360 © 2013 All Rights Reserved
  • 23. BEST PRACTICE #3 LISTEN connector360 © 2013 All Rights Reserved
  • 24. BEST PRACTICE #3  Be engaged in what supporters and prospective supporters care about  Involve yourself in the conversations going on about your charity  Have somebody that manages this. The digital world works in real time so you need to as well  Is it that they want to get involved but don’t know how? Tell them connector360 © 2013 All Rights Reserved
  • 25. BEST PRACTICE #4 ACT LIKE A CURATOR connector360 © 2013 All Rights Reserved
  • 26. BEST PRACTICE #4  Don’t just broadcast your own message  Share the work of other organisations to show your support of others  This will build your reputation  Become trusted in the online community as a go-to resource for knowledge  This shows you play well with others and take genuine interest in other causes connector360 © 2013 All Rights Reserved
  • 27. BEST PRACTICE #5 OPTIMISE YOUR PRESENCE connector360 © 2013 All Rights Reserved
  • 28. BEST PRACTICE #5  You do not need to be on every social network  Choose the ones that work for your organisation  Build your profile on networks where a volunteer presence is high for your particular cause  Choose networks that fit well with your content needs connector360 © 2013 All Rights Reserved
  • 29. BEST PRACTICE #6 CREATE SHAREABLE CONTENT connector360 © 2013 All Rights Reserved
  • 30. BEST PRACTICE #6  People love videos and pictures  Status updates get more engagement and reach if they contain something visual  People will want to share this with their friends and family  Carry out testing to see what works best for your fan base and do more of that  Consider the right time of day to post to your networks connector360 © 2013 All Rights Reserved
  • 31. BEST PRACTICE #7 TIE ALL OFFLINE EVENTS WITH SOCIAL MEDIA BACKUP connector360 © 2013 All Rights Reserved
  • 32. BEST PRACTICE #7  Merge the concept of offline events and online content  Promote all events on your channels in the run up to the date  Use social networks like Twitter and Facebook to live update at all events  Share photos and videos across the web to promote your good work after the event has taken place  There is no limit on creativity – Live wall of support, Facebook apps, live video feed, progress updates in the run up (team signup etc.), connector360 © 2013 All Rights Reserved
  • 33. BEST PRACTICE #8 RUN A CAMPAIGN connector360 © 2013 All Rights Reserved
  • 34. BEST PRACTICE #8  A good place to start is to put your creative minds together and run a campaign  Like any other business trying to promote their product, a campaign online gets your message out their  The campaign itself is shareable content  Gives you a very clear call to action connector360 © 2013 All Rights Reserved
  • 35. WHAT SUCCESS LOOKS LIKE connector360 © 2013 All Rights Reserved
  • 36. SOCIAL MEDIA TOOLS... connector360 © 2013 All Rights Reserved
  • 37. ...AND HOW TO USE THEM connector360 © 2013 All Rights Reserved
  • 38. FACEBOOK  Volunteer engagement  Volunteer recognition  Volunteer recruitment  Grow your fan base  Shareable content  Brand Advocacy connector360 © 2013 All Rights Reserved
  • 39. connector360 © 2013 All Rights Reserved
  • 40. FACEBOOK HACKS # Page setup and posting rights # Visual Posts # Questions not statements # Ad Setup # Analytics # Watch others connector360 © 2013 All Rights Reserved http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998
  • 41. # PAGE SETUP http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 42. # VISUAL POSTS http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 43. # QUESTIONS NOT STATUSES http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 44. # AD SETUP http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 45. # AD SETUP http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 46. # ANALYTICS – TALKING ABOUT YOU http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 47. # ANALYTICS - VIRALITY http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 48. # WATCH OTHERS http://www.slideshare.net/HubSpot/facebook-success-7-cheat-codes-for-nonprofits-22941998 connector360 © 2013 All Rights Reserved
  • 49. TWITTER  Influencer following  Influencer engagement  Volunteer recruitment  Trending #hashtag  Real-time conversation  Brand Advocacy connector360 © 2013 All Rights Reserved
  • 50. TWITTER – BRANDED connector360 © 2013 All Rights Reserved
  • 51. TWITTER – INFLUENCER connector360 © 2013 All Rights Reserved
  • 52. connector360 © 2013 All Rights Reserved
  • 53. connector360 © 2013 All Rights Reserved
  • 54. connector360 © 2013 All Rights Reserved
  • 55. LINKEDIN  Influencer following  Influencer engagement  Volunteer recruitment  Seeding in groups  Corporate recruitment  Information rich content connector360 © 2013 All Rights Reserved
  • 56. YOUTUBE  Visual content  Information rich content  Shareable content  Volunteer recognition  Emotional impact  TV on the go connector360 © 2013 All Rights Reserved
  • 57. SIMPLE ONLINE CAMPAIGNS Breast cancer awareness – post your bra colour Relay For Life – announce each team sign up LGBT – sign petitions through Social Media – Russian Winter Olympics The Humane Society of the United States – Feline Friday – Twitter Various Charities – change your profile picture – Gay Marriage Equality connector360 © 2013 All Rights Reserved
  • 58. ONE LAST THING... connector360 © 2013 All Rights Reserved
  • 59. ...MAKE SURE YOUR WEBSITE IS IN ORDER connector360 © 2013 All Rights Reserved
  • 60. SOME TIPS Responsive Design Create a Blog Good SEO Share Buttons Utilise Video and Imagery Easy Volunteer Sign Up Calls To Action connector360 © 2013 All Rights Reserved
  • 61. TOOLS TO MAKE YOUR LIFE EASIER HOOTSUITE connector360 © 2013 All Rights Reserved
  • 62. TOOLS TO MAKE YOUR LIFE EASIER SOCIAL BAKERS connector360 © 2013 All Rights Reserved
  • 63. TOOLS TO MAKE YOUR LIFE EASIER CONTENT CALENDARS connector360 © 2013 All Rights Reserved
  • 64. TOOLS TO MAKE YOUR LIFE EASIER connector360 © 2013 All Rights Reserved
  • 65. TOOLS TO MAKE YOUR LIFE EASIER EMAIL MARKETING connector360 © 2013 All Rights Reserved
  • 66. THANK YOU connector360 © 2013 All Rights Reserved

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