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Many businesses and brands are struggling to adapt as d igital technology is changing the world of marketing and communications. This ever-changing, fast-paced digital world is creating enormous new challenges for all organisations. Constantly connected consumers & communities are spending ever increasing amounts of time and money online. Opportunities exist and t hose who adapt fastest will gain valuable competitive advantage in digital & social media. Digital Connections
Digital Dilemmas How can you use digital technology to effectively target, attract and retain more customers? How do you keep up to date and learn how to develop your own digital & social media marketing strategies? How can you use social networks and blogs to build relationships with interconnected consumers and create you own communities? How can you optimise investment of precious time & money and how do you m easure success?
Unique Proposition Connector uses ‘action learning’ to help clients better understand how to use digital tools and techniques to achieve their objectives. We show how social media transcends online & offline, just like our services – Training - Learn best practice from industry experts with tuition, guest speakers and hands-on workshops. Consulting – One-to-one consultations include a personalised digital audit, action plan and follow up meetings online. Events – We help you connect with potential prospects and partners at events similar to Connector Events.
Who is this for? These interactive courses are designed for business managers and m arketing agency personnel. Our consultative training will ensure each participant will receive relevant advice and case studies for their sector. We are offering a choice of two courses depending on your level of knowledge – 1 - Introduction to Social Media Marketing 2 - Digital & Social Media Strategy Workshop
Connector Training Introduction to Social Media Marketing (Half Day) This includes tuition, case studies and networking. Digital Marketing & Communications | Social Networks | Online Advertising & PR | Blogging | Online Communities | Digital Video | Mobile Marketing | Jargon Busting ________________________________________________ Digital & Social Media Strategy Workshop (Full Day) This includes tuition, case studies, strategic planning practical workshop, guest speaker and networking. Digital Marketing & Communications | Social Networks | Connector’s 10 C’s | Online Advertising & PR | Trends | Community Management | Email & Mobile Marketing | Digital Video | Online Business & Communication Tools/Apps
Conor Lynch has an honours degree in Marketing (B.Sc.Mgmt. & HDMP) with almost 12 years of internet marketing experience. Conor is the current Chair of the Irish Internet Association (iia) Social Media Working Group and was voted iia ‘Internet Marketer of the Year’ in 2005. Conor has managed projects for numerous SMEs, Startups and brands like RaboDirect, Canon, Toyota, Nokia, Coca-Cola, Vodafone & Guinness. Conor has extensive experience as a trainer, lecturer and guest speaker specialising in digital & social media. Trainer Profile
Interested? Course Bookings The courses are available in Dublin and nationwide. You can find up to date details on course content, location, dates and pricing on - www.connector.ie/training Group Bookings We can customise training for organisations making group bookings thus making it even more relevant for trainees. Accreditation Participants will receive a Connector Certificate.
Connector Events Since August 2008, Connector Events are monthly social networking events for the digital generation. We also invite guest speakers and provide entertainment and event themes included: Speed Connector, Connector Launches, Connector Social Media, Connector Tribes and Connector BBQ. Our biggest event in 2009 was a collaboration with Canon & Edelman. We ran a national Canon Digital Video Contest with 150+ guests on the awards night. We can also create and manage bespoke events for clients.