Connector Training

Your Social Media Partner SOCIAL MEDIA TRAINING

CONNECTOR 10C’s

CONNECTOR 10C’S The Connector 10C’s Model is an easy to remember 10 step checklist to help you create strategic plans for digital & social media

CONNECTOR 10C’S

What is your current market situation? What are you trying to promote and what are your objectives, budgets & timelines? Have you conducted a SWOT analysis? CONTEXT

CONSUMERS Do you have existing relationships with customers? Have you a deep understanding of your target market’s behaviour? Who are the early adopters and opinion leaders?

COMMUNITY Are your target consumers members of any communities? What are the shared passions or situations that unite them? How does the community communicate with each other?

CONCEPTS What concepts will inspire people to take notice of you? Can you win a competitive advantage with innovative ideas? Do you have access to creative resources?

COLLABORATION What are the partnerships which will make you stronger? Could you ever partnered with suppliers, staff or customers? Will your audience co-create concepts & content?

CONTENT What content will get your concept attention among your target market? Will you build a web site or create an app or video? Is all your content ‘on brand’ and integrated online & offline?

CONNECTIONS How do you connect with your audience online & offline? Can you use a mix of bought, owned & earned media? Can you use digital technologies to strengthen your connections?

CONVERSATION Are you listening to what people are saying about your market? How do you start a conversation and inspire word of mouth? How will you keep the conversation going?

CONTAGIOUS Is your concept & content good enough to spread like a virus? Are you skilled in social media? Is your content shareable and trackable?

CONVERSION How do you measure your activities and success? What are your key performance indicators? What is the propensity of people to recommend you?

CONNECTOR 10C’S

NEW INFLUENCERS

TOP 10 BUZZWORDS

JARGON BUSTING

TOP 10 TRENDS

Digital Video / Web TV
Community Marketing
Location Based Services
4. Mobile & Web Apps
5. Eventisation of TV
6. Online=Offline
7. Micro Business Boom
8. 3 Screens
9. Real Time Social Search
10. Data Data Data
Top 10 TRENDS

Mashable.com
SocialMediatoday.com
InsideFacebook.com
chrisbrogan.com
SocialMediaExaminer.com
ReadWriteWeb.com
adage.digital.com
Wearesocial.com
9. Digitaltimes.ie
10. 1000heads.com
TOP TEN WEB RESOURCES

TOP10 WEB SITES

ONLINE = OFFLINE

CONNECTOR MARKETING MIX

COMMUNITY MARKETING

NEW MEDIA MIX

THANK YOU!

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Connector Training

by CONNECTOR on Jun 29, 2010

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Connector Training — Presentation Transcript