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I presented on Learning Analytics and the Student Experience at the Higher Education Smart Card Association forum on June 3rd 2014. This talk is about how we take a transparent approach to improving the student experience by exploring the "digital exhaust" of data gathered by students' interactions with the IT systems of the modern smart campus. I look at considerations around student access to data (cf. Google Takeout) and the underlying social contract governing what student data is collected and what uses it is put to. I also look at some Jisc innovations such as our work to develop a new business intelligence service with HESA, and potential shared services around learning analytics.