Analyze Competitor's Websites
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Analyze Competitor's Websites

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Tips to analyze your competitor's websites and use the information to improve your ranking.

Tips to analyze your competitor's websites and use the information to improve your ranking.

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Analyze Competitor's Websites Presentation Transcript

  • 1. How to Analyze Competing Sites www.comstar.biz - 262-953-6000
  • 2. 2009 Reality Check
    • Nearly every business has a site
    • Gap is narrowing online
    • Competition is increasing
    • Your Need to Monitor Competitor’s
    • Online Strategies!
  • 3. Check Site Popularity
    • Free Tool at www.alexa.com
    • Purpose: See popularity of your site vs competition
    • To Use: Type in URL under traffic rankings & record statistics
    • Meaning: If competitors have lower ranking number = they are getting more traffic than you
  • 4. Test Organic Ranking
    • Conduct 3 Google Searches
    • Purpose: see who has higher ranking with relevant keywords
    • To Use: think like a customer, use phrases, no industry jargon
    • Meaning: if you are not on page one but competitors are = spend time and/or $ improving
  • 5. Find Keyword List
    • Purpose: Gain list of competitors keywords!
    • To Use: At competitor’s homepage right click and select “View Page Source”
    • Meaning: Look for Meta Tag labeled “Keywords” and list is after. Try targeting those for your business as well.
    • Example on next slide
  • 6. Find Keyword Example
  • 7. View Important Links
    • Purpose: # of relevant links pointing to a site can increase ranking!
    • To Use: Go to www.linkpopularity.com and type in URL of competitor to generate reports.
    • Meaning: Get some ideas of sites you could try to get linking to. Must be relevant!
  • 8. Analyze Their Website
    • Check copyright date at page bottom – anything over 2 years is old
    • Check news items – anything over 6 months is not news
    • Visitors will click off a site if they feel content is old. Do NOT waste their time!
  • 9. Improve Your Strategy
    • Use Information to:
    • Give visitors what they really want
    • Improve your ranking
  • 10. What To Do Next if Poor Results
    • Get help with improving tags, content, or adding a blog to try and increase ranking.
    • Discuss if additional keywords should be added to homepage. If yes, rewrite text to include.
    • Try to get additional links to your site. Perhaps write an article with a relevant source such as ezine to help ranking.
    • Change your copyright date to current year after making updates.
    • Get rid of news articles on site over six months old.
  • 11. Want More Tips?
    • Visit our blog:
    • www.comstar.info