Analyze Competitor's Websites

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Tips to analyze your competitor's websites and use the information to improve your ranking.

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Analyze Competitor's Websites

  1. 1. How to Analyze Competing Sites www.comstar.biz - 262-953-6000
  2. 2. 2009 Reality Check <ul><li>Nearly every business has a site </li></ul><ul><li>Gap is narrowing online </li></ul><ul><li>Competition is increasing </li></ul><ul><li>Your Need to Monitor Competitor’s </li></ul><ul><li>Online Strategies! </li></ul>
  3. 3. Check Site Popularity <ul><li>Free Tool at www.alexa.com </li></ul><ul><li>Purpose: See popularity of your site vs competition </li></ul><ul><li>To Use: Type in URL under traffic rankings & record statistics </li></ul><ul><li>Meaning: If competitors have lower ranking number = they are getting more traffic than you </li></ul>
  4. 4. Test Organic Ranking <ul><li>Conduct 3 Google Searches </li></ul><ul><li>Purpose: see who has higher ranking with relevant keywords </li></ul><ul><li>To Use: think like a customer, use phrases, no industry jargon </li></ul><ul><li>Meaning: if you are not on page one but competitors are = spend time and/or $ improving </li></ul>
  5. 5. Find Keyword List <ul><li>Purpose: Gain list of competitors keywords! </li></ul><ul><li>To Use: At competitor’s homepage right click and select “View Page Source” </li></ul><ul><li>Meaning: Look for Meta Tag labeled “Keywords” and list is after. Try targeting those for your business as well. </li></ul><ul><li>Example on next slide </li></ul>
  6. 6. Find Keyword Example
  7. 7. View Important Links <ul><li>Purpose: # of relevant links pointing to a site can increase ranking! </li></ul><ul><li>To Use: Go to www.linkpopularity.com and type in URL of competitor to generate reports. </li></ul><ul><li>Meaning: Get some ideas of sites you could try to get linking to. Must be relevant! </li></ul>
  8. 8. Analyze Their Website <ul><li>Check copyright date at page bottom – anything over 2 years is old </li></ul><ul><li>Check news items – anything over 6 months is not news </li></ul><ul><li>Visitors will click off a site if they feel content is old. Do NOT waste their time! </li></ul>
  9. 9. Improve Your Strategy <ul><li>Use Information to: </li></ul><ul><li>Give visitors what they really want </li></ul><ul><li>Improve your ranking </li></ul>
  10. 10. What To Do Next if Poor Results <ul><li>Get help with improving tags, content, or adding a blog to try and increase ranking. </li></ul><ul><li>Discuss if additional keywords should be added to homepage. If yes, rewrite text to include. </li></ul><ul><li>Try to get additional links to your site. Perhaps write an article with a relevant source such as ezine to help ranking. </li></ul><ul><li>Change your copyright date to current year after making updates. </li></ul><ul><li>Get rid of news articles on site over six months old. </li></ul>
  11. 11. Want More Tips? <ul><li>Visit our blog: </li></ul><ul><li>www.comstar.info </li></ul>

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