21 Ways to Improve Your Website
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

21 Ways to Improve Your Website

on

  • 2,586 views

These days website visitors are demanding more which is why your website really needs to be an asset for your business. Learn 21 tips and tricks to improve your website as well as interesting ...

These days website visitors are demanding more which is why your website really needs to be an asset for your business. Learn 21 tips and tricks to improve your website as well as interesting internet facts.

Statistics

Views

Total Views
2,586
Views on SlideShare
2,583
Embed Views
3

Actions

Likes
6
Downloads
93
Comments
0

2 Embeds 3

http://smallbusiness.finrays.com 2
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

21 Ways to Improve Your Website Presentation Transcript

  • 1. 21 Ways To Improve Your Website By Comstar www.comstar.biz
  • 2. DON’T send another person to your website until you listen to this!
    • ASSET = USEFUL + USED
    These days, website visitors are demanding more, which is why your website really needs to be an asset for your business. To be an asset, your website needs to be both useful and used.
  • 3. Design Elements (USEFUL Element)
    • Light up your navigation choices
    • Make sure that the navigation menu in some way highlights a selection when a visitor clicks on a choice. Make it easy for them to tell exactly what page they are on! The goal of the navigation is to help visitors find the correct information they are looking for – fast!
  • 4. Design Elements (USEFUL Element)
    • Light up your navigation choices
    • Optimize those photos
    • Make sure that all photos on your site are clear, properly sized, and grab attention. Your goal with photos is to make it easier for the visitor to envision themselves being helped by your product or service. Photos should make a visitor want to take action!
  • 5. Design Elements (USEFUL Element)
    • Light up your navigation choices
    • Optimize those photos
    • Visitor-Oriented Homepage
    • Make sure a visitor can easily determine who you are, what you do, and why they should choose you. Remember, all of these questions should be able to be answered within the first five seconds! The goal of your homepage design is also to give off a great first impression and using proper colors and fonts, put the visitor in the correct frame of mind to view your site.
  • 6. Design Elements (USEFUL Element)
    • Light up your navigation choices
    • Optimize those photos
    • Visitor-Oriented Homepage
    • Effective Calls to Action
    • Make sure that every page of your website requests a visitor to take an action that you desire. Ex. Call Today, Request a Quote, Email Now, etc. The goal of your calls to action are to help the visitor have some interaction with your site and your company.
  • 7. “ 75% of web viewers will leave a website if it doesn’t meet viewing expectations” Source: Internet Marketing Seminar, Jeffrey Kirk, President of Comstar FACT:
  • 8. Calls To Action (USEFUL Element)
    • Show the visitor what you can do for them.
    • Many companies make the mistake of writing in a way of “we do this” and “we do that”. Re-write the headings so that the focus is on the visitor. Think more “you” and less “we”.
  • 9. Calls To Action (USEFUL Element)
    • Show the visitor what you can do for them.
    • Get to the point right away within the text.
    • When visitors come to a site, they quickly scan the page for relevant information that jumps out at them. Your content needs to be presented effectively, have the ability to be read quickly, and be easy to understand.
  • 10. Calls To Action (USEFUL Element)
    • Show the visitor what you can do for them.
    • Get to the point right away within the text.
    • Answer questions before they are asked.
    • Try adding some additional items that will answer common questions that customers have. This could be as simple as adding some FAQ pages that they can print or maybe something more advanced such as a tutorial. This may save visitors a phone call because you provide the answers right on your site.
  • 11. Calls To Action (USEFUL Element)
    • Show the visitor what you can do for them.
    • Get to the point right away within the text.
    • Answer questions before they are asked.
    • Figure out what people want and put it in the headings.
    • Make finding information as easy as possible. Get feedback from your customers on what they like, what section of your website they use the most, and what you could improve for them.
  • 12. Calls To Action (USEFUL Element)
    • Show the visitor what you can do for them.
    • Get to the point right away within the text.
    • Answer questions before they are asked.
    • Figure out what people want and put it in the headings.
    • Don’t make the visitor click the “Contact Us” button to first learn about how to get a hold of you.
    • Make your contact information visible, include email addresses, and ask people to “call now” on several pages. Contact information can also be built in the shell design of your site so that it automatically shows on every page.
  • 13. “ The average U.S. Internet user now clock a full workday online every week” Source: Article: “Internet Use at Work Keeps Climbing”, eMarketer FACT:
  • 14. Improve Your Search Engine Ranking (USED Element)
    • Make sure that all of your page headings are properly labeled.
    • Open up your website in a browser and click from page to page. Look at the top and see what is written about that page. If is says “Page 5”, you need to fix that immediately. The heading should be keywords that describe the content on that particular page. The closer the heading describes the page, the better the search engine will rank you.
  • 15. Improve Your Search Engine Ranking (USED Element)
    • Make sure that all of your page headings are properly labeled.
    • Label the images throughout your site.
    • Do this by changing the Alt tags to text that describes the image. Remember, this is what shows when an image can not be displayed.
  • 16. Improve Your Search Engine Ranking (USED Element)
    • Make sure that all of your page headings are properly labeled.
    • Label the images throughout your site.
    • Improve your keywords.
    • Cover the whole range of keywords that describe your specific products and services. The more specific you get, the more targeted your leads will become.
  • 17. Improve Your Search Engine Ranking (USED Element)
    • Make sure that all of your page headings are properly labeled.
    • Label the images throughout your site.
    • Improve your keywords.
    • Try to get as many other links pointing to your site as possible.
    • Some search engines such as Google use this measure to rank sites. Check how many sites link to your site and also check how relevant the data is that links to you. If organic search is not getting your site where you want it to be, try a paid placement campaign.
  • 18. “ 75% of search engine users never scroll past the first page of results” Source: Article: “Why Search Engines are Important”, eMarketer FACT:
  • 19. Measurements to Track (USED Element)
    • Do you know your online conversion rate?
    • Your online conversion rate lets you know whether you’re hot or cold in terms of being successful and lets you know whether you should change your online marketing efforts or not.
    • To calculate CR, use the following equation: number of website visitors who took the action that you wanted them to take / total number of visitors to your website.
  • 20. Measurements to Track (USED Element)
    • Do you know your online conversion rate?
    • Be careful that you are tracking the number of unique visitors made to your site.
    • The difference is that unique visitors are measured by their special IP address and are counted only once no matter how many times they visit your site. This will give you a more accurate picture.
  • 21. Measurements to Track (USED Element)
    • Do you know your online conversion rate?
    • Be careful that you are tracking the number of unique visitors made to your site.
    • Track the number of pages viewed during a visit.
    • Knowing this information will indicate to you how effective your calls to action are. Links to other pages should be offered on each page so that the visitor easily follows your plan to get them to read more.
  • 22. Measurements to Track (USED Element)
    • Do you know your online conversion rate?
    • Be careful that you are tracking the number of unique visitors made to your site.
    • Track the number of pages viewed during a visit.
    • Track the length that pages are being viewed.
    • Knowing this information will let you know how engaged visitors are feeling with your site. If they stay less than two minutes on average, it is time for some re-vamping.
  • 23. Measurements to Track (USED Element)
    • Do you know your online conversion rate?
    • Be careful that you are tracking the number of unique visitors made to your site.
    • Track the number of pages viewed during a visit.
    • Track the length that pages are being viewed.
    • Track which pages visitors generally exit from.
    • Knowing this information will clue you into which page(s) should be updated immediately. This can indicate that you may not have an effective call to action on that page, the text may need to be updated, etc.
  • 24. “ 4.9 Billion Internet Searches are conducted every month” Source: Article: “Why should you be concerned with Search Engine Optimization (SEO) & Search Engine Marketing (SEM)?” FACT:
  • 25. A True Business Asset (ASSET = USEFUL + USED)
    • Make your website USEFUL.
    • For your website to be useful for your business, you must align your company goals, your marketing strategy, and your business processes with an innovative web experience.
  • 26. A True Business Asset (ASSET = USEFUL + USED)
    • Make your website USEFUL.
    • Make your website USED.
    • With 4.9 Billion internet searches being conducted every month, you need to make sure that your website is being found by prospective customers. Your goal should be to have your site rank on page one of results pages each time you type in a relevant keyword.
  • 27. A True Business Asset (ASSET = USEFUL + USED)
    • Make your website USEFUL.
    • Make your website USED.
    • Don’t be afraid to ask for help.
    • Consult a professional if you are not experienced in making website changes. Having someone on your staff try and implement all of this information may end up costing you more time and money than having a professional do it. Start by looking for a website firm that offers free website critiques to help give you an idea of where your site is currently at.
  • 28. For More Website Tips…
    • Sign up at: www.comstar.biz/21ways
  • 29. Comstar P: (262) 953-6000 F: (262) 953-6001 Email: [email_address] Website: www.comstar.biz Blog: www.comstar.info