The Future of Digital Health
CES and Digital Health Summit Recap

CES & Digital Health Summit Recap

Proprietary & Confide...
http://www.flickr.com/photos/99771506@N00/2981387336/

Brave new world

In the new healthcare landscape, interoperability a...
1

Healthcare Providers
Rewards for outcomes,
not visits
Penalties for readmissions or
indications of poor care

2

Transi...
3

Payers
Affordable Care Act

Costs are more critical to
manage with more patients
entering the system

4

Incentives are...
Near term:

Public and private partnership

Medium term:

Digital apps as prescribable

Long term:

Fully integrated devic...
We are becoming a society of track-o-holics

If you want to track it, there’s a device for you.

CES & Digital Health Summ...
http://www.flickr.com/photos/41617436@N07/4148587707/

The tsunami of information is here

Raw data isn’t enough. What can ...
http://www.flickr.com/photos/57090894@N02/9617766509/

The race is on

How can we visualize data and create experiences tha...
1

Simple

2

Personal

3

Empowering

4

Addictive and fun

CES & Digital Health Summit Recap

Proprietary & Confidential...
http://www.flickr.com/photos/11821713@N00/8605877817/

Something to keep in mind

Healthcare is not something you do to the...
http://www.flickr.com/photos/45940879@N04/5743446095

The big takeaway

Patient engagement is the blockbuster drug of the c...
Thank you
Rachel Saidman, Chief Operating Officer
Danielle Spires, Senior Project Manager

www.comradeagency.com
CES & Digi...
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The Future of Digital Health

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Our recap of CES 2014 and the Digital Health Summit:

On the plane ride home from CES 2014, we reflected on this year’s big surprise. It wasn’t a TV (sorry, Samsung), but the massive expansion of the health and fitness section. Not only were there exponentially more booths than last year, but health and fitness was easily one of the most crowded spaces, ranking up there with driverless cars.

With so much innovation in wearable health devices, it’s easy to see where established players and new startups are placing bets. The fact is, the healthcare landscape is shifting at breakneck pace in response to, and anticipation of, changing customer needs, government regulations, and technological advancements. Increasingly, patients are partnering with doctors to manage their health, motivated not just by their wellbeing, but financial incentives. The era of understanding and managing your own health is here, and the innovation is happening. It’s now down to the discipline of designing with people to create the solutions they really need. If we can do this—whether we're deriving meaning from data, connecting patients and doctors, or empowering people to take better care of themselves—we’ll all be better off. It’s about our health, after all.

Instead of creating yet another list of the best health and fitness gadgets at CES 2014, we looked at the trends shaping the healthcare revolution, from regulatory changes to patient and doctor needs. Here’s what we learned.

You can also view the presentation here:
www.comradeagency.com/thinking/the-future-of-digital-health

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The Future of Digital Health

  1. 1. The Future of Digital Health CES and Digital Health Summit Recap CES & Digital Health Summit Recap Proprietary & Confidential 1
  2. 2. http://www.flickr.com/photos/99771506@N00/2981387336/ Brave new world In the new healthcare landscape, interoperability and elevating the role of the doctor is critical. CES & Digital Health Summit Recap Proprietary & Confidential 2
  3. 3. 1 Healthcare Providers Rewards for outcomes, not visits Penalties for readmissions or indications of poor care 2 Transition from providing episodic to continuous care Transition from providing synchronous to asynchronous care Patients Unprecedented access to tools for health monitoring Patients have more choices, so customer experience matters Healthcare costs are more transparent Patients have more financial incentive to manage their health CES & Digital Health Summit Recap Proprietary & Confidential 3
  4. 4. 3 Payers Affordable Care Act Costs are more critical to manage with more patients entering the system 4 Incentives are outcomes, not visits Must find a way to help patients manage their own health Government Blue Button is helping standardize EHR data New HIPPA rights for patients CES & Digital Health Summit Recap Greater incentive to partner with the private sector Proprietary & Confidential 4
  5. 5. Near term: Public and private partnership Medium term: Digital apps as prescribable Long term: Fully integrated devices, data and systems CES & Digital Health Summit Recap Proprietary & Confidential 5
  6. 6. We are becoming a society of track-o-holics If you want to track it, there’s a device for you. CES & Digital Health Summit Recap Proprietary & Confidential 6
  7. 7. http://www.flickr.com/photos/41617436@N07/4148587707/ The tsunami of information is here Raw data isn’t enough. What can we do to make it meaningful to the user? CES & Digital Health Summit Recap Proprietary & Confidential 7
  8. 8. http://www.flickr.com/photos/57090894@N02/9617766509/ The race is on How can we visualize data and create experiences that make health exciting, and ultimately help drive better patient outcomes? CES & Digital Health Summit Recap Proprietary & Confidential 8
  9. 9. 1 Simple 2 Personal 3 Empowering 4 Addictive and fun CES & Digital Health Summit Recap Proprietary & Confidential 9
  10. 10. http://www.flickr.com/photos/11821713@N00/8605877817/ Something to keep in mind Healthcare is not something you do to the patient. It’s something you do with the patient. CES & Digital Health Summit Recap Proprietary & Confidential 10
  11. 11. http://www.flickr.com/photos/45940879@N04/5743446095 The big takeaway Patient engagement is the blockbuster drug of the century. CES & Digital Health Summit Recap Proprietary & Confidential 11
  12. 12. Thank you Rachel Saidman, Chief Operating Officer Danielle Spires, Senior Project Manager www.comradeagency.com CES & Digital Health Summit Recap Proprietary & Confidential 12
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