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The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
The ideal approach to mobile strategy
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The ideal approach to mobile strategy

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Compuware’s business first, mobile second approach ensures the organizational drivers are defined and the business, user and technology needs are understood before a solution approach is defined and a …

Compuware’s business first, mobile second approach ensures the organizational drivers are defined and the business, user and technology needs are understood before a solution approach is defined and a roadmap gets started. See how it worked for Dole Fresh Fruit Company.

Visit http://cpwr.it/iZthT for more information and to see the full recorded webcast.

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Transcript

  1. Apps that WorkThe Ideal Approach toMobile Strategy
  2. MOBILE FIRST?
  3. Thinking Mobile First CreatesGaps Between FunctionalAreas… User needs and expectations TECHNOLOGY BUSINESS Business How technology strategy and can satisfy USER differentiation needs
  4. …And Creates Throw Away Apps
  5. BUSINESS FIRST!
  6. Aligns the BUSINESSorganization… USER TECHNOLOGY
  7. … And BUSINESSintegratesexistingsystems USER TECHNOLOGY
  8. … With future BUSINESSapps! USER TECHNOLOGY
  9. BUSINESS FIRST. MOBILE SECOND.Productivity CollaborationCompliance Cross-SellingAdoption BUSINESS InnovationRevenue EfficiencyGrowth SupportLoyalty ServiceQuality USER TECHNOLOGY BrandSpeed Leads
  10. A Business First Case Study
  11. Dole Fresh Fruit Quality Audit Application
  12. What Drove the Mobile Strategy? 1 2 3Key Business Key User Key TechnologyComponent Component ComponentWhat “mobile” Ease of use meant Proper integrationmeant to their greater adoption of meant less operations the new process maintenance
  13. KeyMapping Key Components Components Mission KEY BUSINESS Goals1 COMPONENT ENTERPRISE OBJECTIVES BUSINESS Success Criteria Personas KEY USER STRATEGIC 2 COMPONENT APPROACH Behavior USER Features Functions KEY TECHNOLOGY 3 COMPONENT ROADMAP Design TECHNOLOGY Approach
  14. Mapping the Technology Solution Defined UnderstoodBusiness Components User Components Roadmap Approach A phased A collaborative approach to plan to delivering deliver the innovation solution
  15. How Did ThatLook to thecustomer?
  16. Dole Quality Audit Application 1 2 Inspection FieldDocumentation Evaluations 3 Catalog in Private Cloud 5 4 Supplier Quality Communication Analysis
  17. Results for thecustomer?
  18. PROCESS BEFORE AFTERINFORMATION PAPER BASED CLOUD BASEDACCESS IMAGES &IDENTIFY MANUAL AUTOMATED COLLECTIONROUTE MANUAL INSTANT ROUTINGANALYZE DAYS MINUTESCOMMUNICATE WEEKS HOURS
  19. Business Process Improvement IDENTIFY ROUTE ANALYZE COMMUNICATE 2 WEEKS 1 DAY
  20. Dole Quality Audit ApplicationBUSINESS VALUEProtect Brand/QualityRevenue Assurance BUSINESSProductivityAccuracyAgility USER TECHNOLOGYCredibility
  21. Dole Quality Audit ApplicationUSER VALUEAccessEase of Use BUSINESSCollaborationCommunication USER TECHNOLOGY User Observation Example
  22. Dole Quality Audit ApplicationTECHNOLOGY VALUEEfficiencyAdoption BUSINESSServiceQualitySupport USER TECHNOLOGY
  23. What’s all thismean to thecustomer?
  24. BUSINESS FIRST. MOBILE TECHNOLOGY SECOND.
  25. = ValueRealization
  26. Q’s?

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