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The ideal approach to mobile strategy
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The ideal approach to mobile strategy

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Compuware’s business first, mobile second approach ensures the organizational drivers are defined and the business, user and technology needs are understood before a solution approach is defined and a …

Compuware’s business first, mobile second approach ensures the organizational drivers are defined and the business, user and technology needs are understood before a solution approach is defined and a roadmap gets started. See how it worked for Dole Fresh Fruit Company.

Visit http://cpwr.it/iZthT for more information and to see the full recorded webcast.

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  • 1. Apps that WorkThe Ideal Approach toMobile Strategy
  • 2. MOBILE FIRST?
  • 3. Thinking Mobile First CreatesGaps Between FunctionalAreas… User needs and expectations TECHNOLOGY BUSINESS Business How technology strategy and can satisfy USER differentiation needs
  • 4. …And Creates Throw Away Apps
  • 5. BUSINESS FIRST!
  • 6. Aligns the BUSINESSorganization… USER TECHNOLOGY
  • 7. … And BUSINESSintegratesexistingsystems USER TECHNOLOGY
  • 8. … With future BUSINESSapps! USER TECHNOLOGY
  • 9. BUSINESS FIRST. MOBILE SECOND.Productivity CollaborationCompliance Cross-SellingAdoption BUSINESS InnovationRevenue EfficiencyGrowth SupportLoyalty ServiceQuality USER TECHNOLOGY BrandSpeed Leads
  • 10. A Business First Case Study
  • 11. Dole Fresh Fruit Quality Audit Application
  • 12. What Drove the Mobile Strategy? 1 2 3Key Business Key User Key TechnologyComponent Component ComponentWhat “mobile” Ease of use meant Proper integrationmeant to their greater adoption of meant less operations the new process maintenance
  • 13. KeyMapping Key Components Components Mission KEY BUSINESS Goals1 COMPONENT ENTERPRISE OBJECTIVES BUSINESS Success Criteria Personas KEY USER STRATEGIC 2 COMPONENT APPROACH Behavior USER Features Functions KEY TECHNOLOGY 3 COMPONENT ROADMAP Design TECHNOLOGY Approach
  • 14. Mapping the Technology Solution Defined UnderstoodBusiness Components User Components Roadmap Approach A phased A collaborative approach to plan to delivering deliver the innovation solution
  • 15. How Did ThatLook to thecustomer?
  • 16. Dole Quality Audit Application 1 2 Inspection FieldDocumentation Evaluations 3 Catalog in Private Cloud 5 4 Supplier Quality Communication Analysis
  • 17. Results for thecustomer?
  • 18. PROCESS BEFORE AFTERINFORMATION PAPER BASED CLOUD BASEDACCESS IMAGES &IDENTIFY MANUAL AUTOMATED COLLECTIONROUTE MANUAL INSTANT ROUTINGANALYZE DAYS MINUTESCOMMUNICATE WEEKS HOURS
  • 19. Business Process Improvement IDENTIFY ROUTE ANALYZE COMMUNICATE 2 WEEKS 1 DAY
  • 20. Dole Quality Audit ApplicationBUSINESS VALUEProtect Brand/QualityRevenue Assurance BUSINESSProductivityAccuracyAgility USER TECHNOLOGYCredibility
  • 21. Dole Quality Audit ApplicationUSER VALUEAccessEase of Use BUSINESSCollaborationCommunication USER TECHNOLOGY User Observation Example
  • 22. Dole Quality Audit ApplicationTECHNOLOGY VALUEEfficiencyAdoption BUSINESSServiceQualitySupport USER TECHNOLOGY
  • 23. What’s all thismean to thecustomer?
  • 24. BUSINESS FIRST. MOBILE TECHNOLOGY SECOND.
  • 25. = ValueRealization
  • 26. Q’s?