Mobile Planning Best Practices

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Launching a mobile initiative is imperative. But organizations are often overwhelmed as to where and how to start. This presentation defines simple plans that will launch your mobile presence fast, yet within a framework that enables today’s progress to be a base for future services coming online. Contact Compuware to start planning your mobile strategy. http://mobilesolutions.compuware.com/

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Mobile Planning Best Practices

  1. 1. Web ClinicMobile PlanningBest Practices
  2. 2. WHY MOBILITY? WHY NOW? By End of Year
  3. 3. ThinkingAboutGettingStarted…?
  4. 4. First, Understand:Mobile Web Mobile App iOS vs. Performance Android vs. Smart phones Other Development & Tools Tablets
  5. 5. MOBILE WEBDedicated Mobile Site Vs. Responsive Mobile Site
  6. 6. Mobile Web… Dedicated Site Two sites tom.site address maintain Not complex to develop
  7. 7. Mobile Web… Responsive Site Single site toweb address maintain Very complex to develop
  8. 8. CONSIDERSmart phones &Tablets
  9. 9. SMART PHONES & TABLETS …Real Estate Differences
  10. 10. SMART PHONES & TABLETS+ Engagement Differences
  11. 11. SMART PHONES & TABLETS = Different Solutions
  12. 12. DON’T FORGET ABOUTPerformance
  13. 13. PERFORMANCE
  14. 14. PERFORMANCE
  15. 15. PERFORMANCEFocus on Content &technology!
  16. 16. PERFORMANCEUsers wantinformation fast!
  17. 17. PERFORMANCE
  18. 18. THINK ABOUTOperating Systems
  19. 19. iOS vs. Android vs. Blackberry vs…
  20. 20. iOS vs. Android vs. Blackberry vs…It matters most “Mobile Apps”
  21. 21. iOS vs. Android vs. Blackberry vs…But Mobile Web Matters Too!
  22. 22. iOS vs. Android vs. Blackberry vs… Define yourcore users
  23. 23. iOS vs. Android vs. Blackberry vs…And the device platforms they use
  24. 24. iOS vs. Android vs. Blackberry vs…ThenTEST
  25. 25. iOS vs. Android vs. Blackberry vs… AndTEST
  26. 26. iOS vs. Android vs. Blackberry vs… AndTESTAgain
  27. 27. THEN CONSIDERDevelopment tools
  28. 28. Development Tools You Can Use Not Just ForDevelopers
  29. 29. Development Tools You Can Use ButDesigners
  30. 30. Development Tools You Can UseGood idea…Start withMobile Web
  31. 31. Development Tools You Can UseResponsive site frameworks…
  32. 32. Development Tools You Can UseThat scale to all devices well…
  33. 33. Development Tools You Can UseTo enabledesignerswho lackdevelopmentexpertise
  34. 34. SomeAtPoint…
  35. 35. It will makesense to Develop aMobile App
  36. 36. WHEN TO DEVELOP A MOBILE APP Retain customer engagement Sell products or Offer services uniqueservices
  37. 37. WHEN TO DEVELOP A MOBILE APP Retain customer engagement Sell products or Offer services uniqueservices
  38. 38. At that point…Mobile Web Mobile App iOS vs. Performance Android vs. Smart phones Other Development & ToolsStart Again Tablets
  39. 39. AQuickRecap
  40. 40. Start With Mobile Web…Mobile Web
  41. 41. Consider The User…Mobile Web iOS vs. Performance Android vs. Smart phones Other & Tablets
  42. 42. Plan The Process…Mobile Web iOS vs. Performance Android vs. Smart phones Other Development & Tools Tablets
  43. 43. Fully Engage Mobile Solutions…Mobile Web Mobile App iOS vs. Performance Android vs. Smart phones Other Development & Tools Tablets
  44. 44. Q’s?

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