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Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
Mobile Evolution
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Mobile Evolution

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Compuware’s business first, mobile second approach ensures the organizational drivers are defined and the business, user and technology needs are understood before a solution approach is defined and a …

Compuware’s business first, mobile second approach ensures the organizational drivers are defined and the business, user and technology needs are understood before a solution approach is defined and a roadmap gets started.

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  • 1. The Mobile EvolutionMatthew DavidDirector Mobile StrategyCompuware Corporation@matthewadavid
  • 2. Matthew David Director of Mobile Strategy Mobile Solutions @matthewadavidMatthew.david@compuware.com
  • 3. First…Therewas a MobileRevolution!
  • 4. MOBILE REVOLUTION… 2012 20112009 DEVICES & DOWNLOADS
  • 5. MOBILE REVOLUTION… DEVICES & DOWNLOADS
  • 6. Now…There is a Mobile Evolution!
  • 7. A Shift From Mobileaccess to Systems of Engagement
  • 8. MOBILE EVOLUTION “Systems of Engagement” Empower customers, employees, andpartners with context-rich apps and smart products to help them decide and act immediately in time of need - Geoffrey Moore
  • 9. MOBILE EVOLUTION USER EXPERIENCE = Cross PlatformGoogle: The New Multi-screen World: Understanding Cross-platform Consumer Behavior (Aug. 2012) vs. (Just) Mobile
  • 10. MOBILE EVOLUTIONTop Applications for Mobile EMPOWER Action vs. (Just) Enable Access Forrester: (need title and date)
  • 11. 4 Trendsare shaping Enterprise Mobility
  • 12. Enterprise Mobility Four Trends defining Enterprise MobilityTechnology Consumer Advances Usage Workforce Mobility NeedsCompetition Changing & Partners Workforce12
  • 13. Trend #1 (Defining Enterprise Mobility) Technology Advances Mobile devices, mobile applications and enterprise applications have broadened the realm of mobile solutions - Today there are 1B+ Smartphone users - Apple and Android are the hottest handsets - Typical use = email, games, social networking, videos - Trend = access to enterprise apps - Value = increasing workforce productivity , reducing - Asset Management costs and growing revenues - Communication - Salesforce Automation - Customer Relationship - Workforce Management Mgmt.13
  • 14. Trend #1 (Defining Enterprise Mobility) Technology Advances Example: • Laptops. Smartphones. Tablets. (Next?) – Technology is (almost) disposable – Everyone is getting a “really cool” phone – 50% of all Americans have Smartphones
  • 15. Trend #2 (Defining Enterprise Mobility) Competition & Partners Influential brands have enabled mobile solutions that increase the potential for cross platform/company collaboration - Anheuser-Busch, Coca-Cola, Kraft, Target and Wal-Mart and others are developing mobile solutions for: - Asset Management - Sales Force Automation - Work Force Management - - Communication Communication Customer Relationship - - Customer Relationship Management Mgmt.15
  • 16. Trend #2 (Defining Enterprise Mobility) Competition & Partners Example: Anheuser-Busch, Coca-Cola, Kraft, Target and Wal-Mart and others are developing mobile solutions for: - Asset Management - Sales Force Automation - Work Force Management - Communication - Customer Relationship Management - Communication - Customer Relationship Mgmt.16
  • 17. Trend #3 (Defining Enterprise Mobility) Consumer UsageEmployees use mobility to improve their personallives and expect to use mobility to improve worklifeMobile technology has blurred the line betweenwork and personal use - Communication - Customer Relationship Mgmt.17
  • 18. Trend #3 (Defining Enterprise Mobility) Consumer UsageExample (need to access major insurer’s services): Multiple Devices Single Device Broker Dealer Independent Agent Captive Agent Auto owner Traveling Exec Sales Claims Adjustors Whole life customer Benefits Admin Wholesaler User’s General Management Need to Dental customer Access PTO Requestor System Prospective customer Home owner Claims Reps Term life customer - Communication General Info Worker - Customer Relationship Mgmt. Level of Company Control Needed18
  • 19. Trend #4 (Defining Enterprise Mobility) Changing Workforce The evolving workforce will “self-enable” when corporate supported solutions are not provided It is challenging to keep up with the mobile devices and applications employees want to use - Communication - Customer Relationship Mgmt.19
  • 20. Trend #4 (Defining Enterprise Mobility) Changing Workforce Example: - Communication Percentage paying for at least one personal device used for work, whether reimbursed or not - Customer Relationship Mgmt.20
  • 21. To accommodate these 4 enterprisemobility trends
  • 22. Enterprises needto think of mobile as more than an app
  • 23. Enterprise Solutions Need 7 Essential Elements - STRATEGY - - DESIGN - - DEVELOPMENT - - INTEGRATION - - SECURITY - - PERFORMANCE - - ANALYTICS -23
  • 24. Enterprise Solutions Need 7 Essential Elements These 7 Elements… Power the Evolution
  • 25. Powering the Evolution SMART PRODUCTS CONNECT COMPLEMENT Connecting Supporting the ANALYTICS and controlling product ENTERPRISE BUSINESS products experience SYSTEMS ENGINEERING DATA PRODUCT SECURITYINTELLIGENCE Compuware INTEGRATION ACTION Mobility System 3rd PARTY MARKETING CONTENT SERVICE PERFORMANCE SOCIAL SUPPORT MEDIA CAR PC MOBILE DIGITAL EXPERIENCE
  • 26. Through a… Business First. Mobile Second.…Perspective
  • 27. Past thinking… Mobile access
  • 28. To now thinking… Systems ofengagement
  • 29. Compuware: Powering the Evolution SMART PRODUCTS CONNECT COMPLEMENT Connecting Supporting the ANALYTICS and controlling product ENTERPRISE BUSINESS products experience SYSTEMS ENGINEERING DATA PRODUCT SECURITYINTELLIGENCE Compuware INTEGRATION ACTION Mobility System 3rd PARTY MARKETING CONTENT SERVICE PERFORMANCE SOCIAL SUPPORT MEDIA CAR PC MOBILE DIGITAL EXPERIENCE
  • 30. Thank youMatthew DavidE: matthew.david@compuware.comT: @matthewadavidG: matthewadavid@gmail.com

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