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How Bon-Ton Stores Delivers Flawless eCommerce Experiences for Holiday Shoppers

by on Dec 10, 2012

  • 596 views

Michael Douds, Manager of Web Technologies, discusses how Bon-Ton gained visibility and insight into their online customer experience using Compuware dynaTrace User Experience Management. Learn how ...

Michael Douds, Manager of Web Technologies, discusses how Bon-Ton gained visibility and insight into their online customer experience using Compuware dynaTrace User Experience Management. Learn how Bon-Ton:
• Solved user experience issues quickly by identifying website visitors’ click paths—within minutes instead of hours
• Gained 100% end-to-end visibility from browser-click to database and back
• Ensured error-free performance of critical business transactions such as “Add To Cart”
• Enabled the success of special promotions with real-time monitoring

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How Bon-Ton Stores Delivers Flawless eCommerce Experiences for Holiday Shoppers How Bon-Ton Stores Delivers Flawless eCommerce Experiences for Holiday Shoppers Presentation Transcript