Digital Marketing Webinar Series–
Including Social Media in your Marketing
Mix
August 15, 2013
Marketing as a Service for Service Providers
• Fully Hosted SEO Websites
• Blogging Service
• Email Marketing
• Social Med...
ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly N...
Today’s Agenda
• Fundamentals
• Engaging your audience
• Building your network
• Measuring results
• What tools to use
Social Media Objectives
Educational
Nurture
Endorsement
Extend Your
Reach
Support your Brand
How MSPs Use Social Networks
LinkedIn
Facebook
Twitter
65%
70%
75%
80%
85%
Social Network Use
Social Networks
Source: Clik...
Social Networks
• Micro Blogs
• Networks
• Groups
• Communities
Include Social Media in the Mix
Likelihood of Checking Daily:
Email vs. Facebook?
2X
Likelihood of Purchasing:
Email vs. F...
50 Percent Of Companies Struggling With
SEO Aren’t Integrating Social Media
Integrate your Programs
Create a
Video you
YouTube, Link
the video to
your website
Blog about
the video
Tweet about
the bl...
Tips for Success
• Separate Business From
Personal
• Establish yourself as a
subject matter expert
• Don’t sell
• Involve ...
Impact of Blogging
• Educates your visitor
• Keeps your site current
• Contributes to your
SEO
• RSS Subscribers
• Contrib...
Tag your Posts
• Twitter
– 140 Characters
– # (hash tag to track
topics)
• Facebook
– @ to tag friends
• Linkedin
– Join G...
Build a Fan Base
• Engage your
staff, customers, prosp
ects, community
• Ask for
testimonial, success
stories, tips, photo...
Why Track Performance?
• Performance Tracking
Helps Eliminate Waste
• Allows You to “Double
Down” on What Works
• Rule of ...
What to Track?
• Mentions
• Sentiment
• Top Keywords
• Top Users
Tools
• Bit.ly
• Social Mention
• HootSuite
• MailChimp/Contact
Contact
Summary
• Understand your
Marketing
Objective
• Leverage Your
Staff, Customers,
Community
• Measure Results
to Improve ROI...
Questions?
Free Marketing Consultation:
Info@clikcloud.com
Subject: CONSULTATION
www.your-website.com
Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Social Media in your
...
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Digital Marketing Series: Social Media in Your Marketing Mix

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Learn how best-in-class managed service providers get more from their digital marketing programs. There are plenty of activities IT service providers can engage in with social media, including blogging, friending, tweeting, posting and linking all types of engaging content in their networks. This can be overwhelming, time consuming, and potentially unproductive if you aren’t careful. In this CompTIA webinar presented by Dan Shapero, founder, clikCloud, find out how you can get the most from your social media efforts.

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Digital Marketing Series: Social Media in Your Marketing Mix

  1. 1. Digital Marketing Webinar Series– Including Social Media in your Marketing Mix August 15, 2013
  2. 2. Marketing as a Service for Service Providers • Fully Hosted SEO Websites • Blogging Service • Email Marketing • Social Media Support (Hootsuite Certified) • Pay-per-click (Google Engage Agency) Founder ClikCloud Digital Marketing www.clikcloud.com • CompTIA BOD 2008 – 2011 • SVP/EVP Kaseya 2006 – 2011 • 20 Year Technology Industry Veteran • Contributing Writer SMB Nation & CRN
  3. 3. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Hosting & Web Analytics Included • Pay-per-click Ad Management Attendee Offer: Free Marketing Consultation Email: info@ ClikCloud.com Subject: ”consultation” “We needed a way to cost effectively boost our on-line marketing efforts and ClikCloud delivered!" Mike Sickle, President & Founder of Dynamic Network Advisors For More Info visit: ClikCloud.com/comptia
  4. 4. Today’s Agenda • Fundamentals • Engaging your audience • Building your network • Measuring results • What tools to use
  5. 5. Social Media Objectives Educational Nurture Endorsement Extend Your Reach Support your Brand
  6. 6. How MSPs Use Social Networks LinkedIn Facebook Twitter 65% 70% 75% 80% 85% Social Network Use Social Networks Source: ClikCloud Survey 2012
  7. 7. Social Networks • Micro Blogs • Networks • Groups • Communities
  8. 8. Include Social Media in the Mix Likelihood of Checking Daily: Email vs. Facebook? 2X Likelihood of Purchasing: Email vs. Facebook? 3X
  9. 9. 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media
  10. 10. Integrate your Programs Create a Video you YouTube, Link the video to your website Blog about the video Tweet about the blog Add the blog to your newsletter Feed newsletter to your Micro blogs
  11. 11. Tips for Success • Separate Business From Personal • Establish yourself as a subject matter expert • Don’t sell • Involve your team • Involve your customers and community • Stay Casual…
  12. 12. Impact of Blogging • Educates your visitor • Keeps your site current • Contributes to your SEO • RSS Subscribers • Contributes to your newsletter • Contributes to your micro blogs 12
  13. 13. Tag your Posts • Twitter – 140 Characters – # (hash tag to track topics) • Facebook – @ to tag friends • Linkedin – Join Groups – Create a Company Page
  14. 14. Build a Fan Base • Engage your staff, customers, prosp ects, community • Ask for testimonial, success stories, tips, photos, vi deos, comments, revie ws • Have a contents (e.g. offer a prize for your #1 Fan)
  15. 15. Why Track Performance? • Performance Tracking Helps Eliminate Waste • Allows You to “Double Down” on What Works • Rule of Thumb: 10X Return on Your Marketing Spend ROI
  16. 16. What to Track? • Mentions • Sentiment • Top Keywords • Top Users
  17. 17. Tools • Bit.ly • Social Mention • HootSuite • MailChimp/Contact Contact
  18. 18. Summary • Understand your Marketing Objective • Leverage Your Staff, Customers, Community • Measure Results to Improve ROI 18
  19. 19. Questions? Free Marketing Consultation: Info@clikcloud.com Subject: CONSULTATION www.your-website.com
  20. 20. Your IT Industry Association Get this recorded webinar at www.comptia.org: Digital Marketing Series: Social Media in your Marketing Mix Register for future webinars at: www.comptia.org/events/webinars
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