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Digital Marketing Series: Measuring Digital Marketing Performance

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Learn how best-in-class managed service providers get more from their digital marketing programs through a CompTIA webinar presented by Dan Shapero, founder, ClikCloud. Establishing goals and …

Learn how best-in-class managed service providers get more from their digital marketing programs through a CompTIA webinar presented by Dan Shapero, founder, ClikCloud. Establishing goals and measuring results is a critical element to maximize your MSP marketing efforts.

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  • 1. Digital Marketing Webinar Series: Measuring Digital Marketing Performance September 11, 2013
  • 2. Measuring Digital Marketing Performance Dan Shapero Founder, ClikCloud Pay-as-you-go Digital Marketing
  • 3. Turnkey Digital Marketing Service for MSPs • SEO Websites • Blog Articles • Email Newsletters • Full Service Agency Founder ClikCloud Digital Marketing www.clikcloud.com • CompTIA BOD 2008 – 2011 • SVP/EVP Kaseya 2006 – 2011 • 20 Year Technology Industry Veteran • Contributing Writer SMB Nation & CRN
  • 4. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Hosting & Web Analytics Included • Pay-per-click Ad Management Attendee Offer: Free Marketing Consultation Email: info@ ClikCloud.com Subject: ”consultation” “We needed a way to cost effectively boost our on-line marketing efforts and ClikCloud delivered!" Mike Sickle, President & Founder of Dynamic Network Advisors For More Info visit: ClikCloud.com/comptia
  • 5. Today’s Agenda • Fundamentals • What tools to use – Web, Email, PPC, Social Media • What to Measure? • How to use analytics to improve performance • Tips for finding top key words for SEO and PPC campaigns
  • 6. Website Site Objectives Educational Informational Sales Leads Operational Support your Brand
  • 7. Website Fundamentals • Ensure Your Phone Number is Prominent throughout your site • Have a Strong, Easy to Find “Call to Action” • Include Keyword Rich Content • Add a Human Element
  • 8. Why Track Performance? • Performance Tracking Helps Eliminate Waste • Allows You to “Double Down” on What Works • Rule of Thumb: 10X Return on Your Marketing Spend ROI
  • 9. What to Track: Webanalytcs • Visitors & Page Views • Navigation Paths • Referral Sources – By Search Engine – By Keyword • Conversion Tracking • Visitor Data
  • 10. Snap Shot Trends== ==Referrals
  • 11. By the numbers… Search Result: Blog Referral Source Trends over Time
  • 12. Navigation Paths Identifies Visitor Behavior and Bounced Traffic Why Visitors Bounce? • Content Doesn’t Match Offer • Offer is Buried Behind links • Broken Links • Outbound Links • Lack of Human Factor • Content is Below the Fold Expect Bounce Rates up to 60%
  • 13. Top Pages • Identifies Popular Pages and Themes • Provides Insight For SEO and PPC Campaigns • Source of Ideas for Newsletter and Blog Content
  • 14. MarketShare
  • 15. Other SEO Tools • Webmaster Tools • Google, Bing, Yahoo • Keyword Discover • Adwords, Word Tracker,Wordle • Ranking Tools Woo Rank, Alexa • Social Media Tools • Bt.ly, HootSuite
  • 16. Webmaster Tools
  • 17. Webmaster Tools
  • 18. ?Source=Email • List Size • Open Rates • Click Through Rates • Opt Out Rates • Conversion rates
  • 19. Email Marketing Performance
  • 20. ?Source=Pay-Per-Click • Click Through Rates (CTR) • Cost per Click (CPC) • Top Key Words • Conversions
  • 21. Social Media • Micro Blogs – Facebook, Twitter, Linke din • Reach – Followers, Likes, Views, R etweats • Quality – Positive vs. Negative, Engagement
  • 22. Weekly Social Trends
  • 23. Weekly Social Trends
  • 24. Web Analytics and Social Media Impact of Blogging ==>>
  • 25. Other Social Media • Mentions • Sentiment • Top Keywords • Top Users
  • 26. Summary • Understand your Site Objective • Measure to Improve ROI • Always Measure Everything! 26
  • 27. Questions? Free Marketing Consultation: Info@clikcloud.com Subject: CONSULTATION www.your-website.com
  • 28. Your IT Industry Association Get this recorded webinar at www.comptia.org: Digital Marketing Series: Measuring Digital Marketing Performance Register for future webinars at: www.comptia.org/events/webinars

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