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Digital Marketing Series: Leveraging Email Marketing to Grow Your IT Service Business

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Email marketing is a powerful tool to marketing your IT managed service business. If it isn’t done in a responsible manner, your marketing programs can backfire if they are viewed as SPAM. During a …

Email marketing is a powerful tool to marketing your IT managed service business. If it isn’t done in a responsible manner, your marketing programs can backfire if they are viewed as SPAM. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, learn how to use consistent and targeted email marketing programs to grow your managed IT services and cloud services business.

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  • Hello, welcome to the September 20th, 2011 CompTIA webinar, “How to Leverage the CompTIA Security Trustmark in your Business”. My name is Miles Jobgen. I am the Sr. Manager of Communities Programs with CompTIA and today I will be walking you through the ways the Security Trustmark can improve your business and help you earn more business. We have an exciting 30 minutes ahead of us, so let’s get started.
  • Transcript

    • 1. Digital Marketing Webinar Series– Leveraging Email Marketing to Grow Your IT Service Business July 24, 2013
    • 2. Turnkey Digital Marketing Service • Websites • Blogs • Email Marketing • HootSuite Partner • Google Engage Agency Founder ClikCloud Digital Marketing www.clikcloud.com • CompTIA BOD 2008 – 2011 • SVP/EVP Kaseya 2006 – 2011 • 20 Year Technology Industry Veteran • Contributing Writer SMB Nation & CRN
    • 3. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Hosting & Web Analytics Included • Pay-per-click Ad Management Attendee Offer: Free Go to Market Consultation Email: info@ ClikCloud.com Subject: ”consultation” “As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA
    • 4. Agenda • Evaluating Email Tools • Listing Building Techniques • Creating Compelling Content • Analyzing Statistics and Metrics
    • 5. Email Marketing Objectives Educational Informational Sales Leads Operational Support your Brand
    • 6. Email Marketing Tools
    • 7. Evaluation Criteria • List Management • Templates • Reporting • Social Media Integration • RSS Support
    • 8. Popular Email Marketing Tools • Campaigner • Constant Contact • Exact Target • Mail Chimp • Vertical Response • Other
    • 9. List Building Techniques
    • 10. Permission Based Email • What is spam? – Unsolicited commercial bulk email – Any correspondence that is UNWANTED – Unsolicited Email Advertizing or Promotion
    • 11. CAN-SPAM Act • CAN-SPAM defines a "commercial electronic mail message" as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages."
    • 12. Permission Based Lists • Your mailing list must be permission based! – Clients – Prospects – Suspects – Website opt-in • Never buy a list and add to your mailing list.
    • 13. Creating Compelling Content for Newsletters and Campaigns
    • 14. Email Marketing Message • Articles • Informational Offers • Trial Services • Featured Services • News • Event Invitations • Educational Offerings 14
    • 15. Tips for Success • Send from “a person” • Focus on your subject line • Go easy on images • Downgrade to text • Avoid “Free” & “$” • Always link back to your website or blog • Integrate your social media services • Include your unsubscribe links • Don’t abuse your lists
    • 16. Newsletter Anatomy • Social Media Links • RSS Feed from Blog • Offer & Features Service • Footer w/ Address & Unsubscribe Links
    • 17. Measuring Results
    • 18. ?Source=Email • List Size • Open Rates • Click Through Rates • Opt Out Rates • Opt In Rates • Bounces • Forwards • Conversion Rates
    • 19. Email Marketing Performance
    • 20. Summary • Understand Your Objective • Build Lists Using Permission Based Practices • Include Quality Content and Meaningful Offers • Monitor and Analyze Results 20
    • 21. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Hosting & Web Analytics Included • Pay-per-click Ad Management Attendee Offer: Free Go to Market Consultation Email: info@ ClikCloud.com Subject: ”consultation” “As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA
    • 22. Your IT Industry Association Get this recorded webinar at www.comptia.org: Digital Marketing Series: Leveraging Email Marketing to Grow Your IT Service Business Register for future webinars at: www.comptia.org/events/webinars

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