Digital Marketing Webinar Series–
Leveraging Email Marketing to Grow Your IT
Service Business
July 24, 2013
Turnkey Digital Marketing Service
• Websites
• Blogs
• Email Marketing
• HootSuite Partner
• Google Engage Agency
Founder
...
ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly N...
Agenda
• Evaluating Email Tools
• Listing Building Techniques
• Creating Compelling Content
• Analyzing Statistics and Met...
Email Marketing Objectives
Educational
Informational
Sales Leads
Operational
Support your Brand
Email Marketing Tools
Evaluation Criteria
• List Management
• Templates
• Reporting
• Social Media
Integration
• RSS Support
Popular Email Marketing Tools
• Campaigner
• Constant Contact
• Exact Target
• Mail Chimp
• Vertical Response
• Other
List Building Techniques
Permission Based Email
• What is spam?
– Unsolicited commercial
bulk email
– Any correspondence
that is UNWANTED
– Unsolic...
CAN-SPAM Act
• CAN-SPAM defines a "commercial electronic
mail message" as "any electronic mail
message the primary purpose...
Permission Based Lists
• Your mailing list must
be permission based!
– Clients
– Prospects
– Suspects
– Website opt-in
• N...
Creating Compelling Content for
Newsletters and Campaigns
Email Marketing Message
• Articles
• Informational Offers
• Trial Services
• Featured Services
• News
• Event Invitations
...
Tips for Success
• Send from “a person”
• Focus on your subject line
• Go easy on images
• Downgrade to text
• Avoid “Free...
Newsletter Anatomy
• Social Media Links
• RSS Feed from Blog
• Offer & Features
Service
• Footer w/ Address &
Unsubscribe ...
Measuring Results
?Source=Email
• List Size
• Open Rates
• Click Through Rates
• Opt Out Rates
• Opt In Rates
• Bounces
• Forwards
• Convers...
Email Marketing Performance
Summary
• Understand Your
Objective
• Build Lists Using
Permission Based
Practices
• Include Quality Content
and Meaningfu...
ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly N...
Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Leveraging Email
Mark...
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Digital Marketing Series: Leveraging Email Marketing to Grow Your IT Service Business

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Email marketing is a powerful tool to marketing your IT managed service business. If it isn’t done in a responsible manner, your marketing programs can backfire if they are viewed as SPAM. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, learn how to use consistent and targeted email marketing programs to grow your managed IT services and cloud services business.

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  • Hello, welcome to the September 20th, 2011 CompTIA webinar, “How to Leverage the CompTIA Security Trustmark in your Business”. My name is Miles Jobgen. I am the Sr. Manager of Communities Programs with CompTIA and today I will be walking you through the ways the Security Trustmark can improve your business and help you earn more business. We have an exciting 30 minutes ahead of us, so let’s get started.
  • Digital Marketing Series: Leveraging Email Marketing to Grow Your IT Service Business

    1. 1. Digital Marketing Webinar Series– Leveraging Email Marketing to Grow Your IT Service Business July 24, 2013
    2. 2. Turnkey Digital Marketing Service • Websites • Blogs • Email Marketing • HootSuite Partner • Google Engage Agency Founder ClikCloud Digital Marketing www.clikcloud.com • CompTIA BOD 2008 – 2011 • SVP/EVP Kaseya 2006 – 2011 • 20 Year Technology Industry Veteran • Contributing Writer SMB Nation & CRN
    3. 3. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Hosting & Web Analytics Included • Pay-per-click Ad Management Attendee Offer: Free Go to Market Consultation Email: info@ ClikCloud.com Subject: ”consultation” “As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA
    4. 4. Agenda • Evaluating Email Tools • Listing Building Techniques • Creating Compelling Content • Analyzing Statistics and Metrics
    5. 5. Email Marketing Objectives Educational Informational Sales Leads Operational Support your Brand
    6. 6. Email Marketing Tools
    7. 7. Evaluation Criteria • List Management • Templates • Reporting • Social Media Integration • RSS Support
    8. 8. Popular Email Marketing Tools • Campaigner • Constant Contact • Exact Target • Mail Chimp • Vertical Response • Other
    9. 9. List Building Techniques
    10. 10. Permission Based Email • What is spam? – Unsolicited commercial bulk email – Any correspondence that is UNWANTED – Unsolicited Email Advertizing or Promotion
    11. 11. CAN-SPAM Act • CAN-SPAM defines a "commercial electronic mail message" as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages."
    12. 12. Permission Based Lists • Your mailing list must be permission based! – Clients – Prospects – Suspects – Website opt-in • Never buy a list and add to your mailing list.
    13. 13. Creating Compelling Content for Newsletters and Campaigns
    14. 14. Email Marketing Message • Articles • Informational Offers • Trial Services • Featured Services • News • Event Invitations • Educational Offerings 14
    15. 15. Tips for Success • Send from “a person” • Focus on your subject line • Go easy on images • Downgrade to text • Avoid “Free” & “$” • Always link back to your website or blog • Integrate your social media services • Include your unsubscribe links • Don’t abuse your lists
    16. 16. Newsletter Anatomy • Social Media Links • RSS Feed from Blog • Offer & Features Service • Footer w/ Address & Unsubscribe Links
    17. 17. Measuring Results
    18. 18. ?Source=Email • List Size • Open Rates • Click Through Rates • Opt Out Rates • Opt In Rates • Bounces • Forwards • Conversion Rates
    19. 19. Email Marketing Performance
    20. 20. Summary • Understand Your Objective • Build Lists Using Permission Based Practices • Include Quality Content and Meaningful Offers • Monitor and Analyze Results 20
    21. 21. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Hosting & Web Analytics Included • Pay-per-click Ad Management Attendee Offer: Free Go to Market Consultation Email: info@ ClikCloud.com Subject: ”consultation” “As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA
    22. 22. Your IT Industry Association Get this recorded webinar at www.comptia.org: Digital Marketing Series: Leveraging Email Marketing to Grow Your IT Service Business Register for future webinars at: www.comptia.org/events/webinars

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