Digital Marketing Webinar Series:
Creating a Compelling & Search Engine Optimized
Website for Your IT Managed Services Bus...
Turnkey Digital Marketing Service for MSPs
• Fully Hosted SEO Websites
• Blogging Service
• Email Marketing
• Performance ...
Agenda
• Site Fundamentals
• SEO Best Practices
• Creating Compelling
• Getting Your Site to Convert
• Analyzing Statistic...
Website Site Objectives
Educational
Informational
Sales Leads
Operational
Support your Brand
Website Fundamentals
• Ensure Your Phone
Number is
Prominent
throughout your site
• Have a Strong, Easy
to Find “Call to
A...
On Page Search Engine
Optimization (SEO)
Search Engine Optimization
• Content is
Key!
– Prominence
– Frequency
– Targeted Key
Words and
Phrases
Anatomy of a Search
Other Considerations
• Header Tags
• Alt Image Tags
• Meta Tags
– Titles
– Description
– Keywords
• Targeting
– Local
– Do...
Creating Compelling Content and
Keeping it Current with Blogs
Developing your message
• Connect with Your Customer
– Peace of Mind
– Fixing IT Costs
– Avoiding Downtime
• Describe What...
Impact of Blogging
• Educates your visitor
• Keeps your site current
• Contributes to your SEO
• RSS Subscribers
• Contrib...
Productive Keyword Themes
Productive Keyword Themes
Productive Keyword Themes
Getting Your Site to Convert
with Pay Per Click Advertising
Why Pay Per Click?
Supports Your Brand
Google has
66%+
Market
Share
Fast to
Implement
Pay for
Results
Only
Source of
Incre...
Pay-Per-Click Pre Flight Check List
• Geo Targeting
• Don’t Forget Mobile
• Keyword Discovery
• Optimized Landing Pages
• ...
Optimized Landing Page
• Support Your Call To
Action
• Add a Human Element
• Set Expectations
• Keep Your Qualification
Fo...
Measuring Results With Website
Analytics
What to Track
• Visitors & Page Views
• Navigation Paths
• Referral Sources
– By Search Engine
– By Keyword
• Conversion T...
By the numbers…
Search Result: Blog
Referral Source
Trends over Time
Summary
• Understand your
Site Objective
• Build a Content
Rich Site with Your
Customer in Mind
• Augment with PPC
• Monit...
ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly N...
Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Creating a Compelling...
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Digital Marketing Series: Creating a Compelling & Search Engine Optimized Website for Your IT Managed Services Business

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Compelling content is the cornerstone of your digital marketing plan. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, review industry research covering IT buying patterns and preferences of small to medium-sized businesses. Apply this information directly to content creation, search engine optimization, “Call to Action” development, and how to maximize your marketing efforts with a website that converts. Your website is an essential part of your digital marketing program - make sure it is search engine ready.

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Digital Marketing Series: Creating a Compelling & Search Engine Optimized Website for Your IT Managed Services Business

  1. 1. Digital Marketing Webinar Series: Creating a Compelling & Search Engine Optimized Website for Your IT Managed Services Business June 26, 2013
  2. 2. Turnkey Digital Marketing Service for MSPs • Fully Hosted SEO Websites • Blogging Service • Email Marketing • Performance Reporting Founder ClikCloud Digital Marketing www.clikcloud.com • CompTIA BOD 2008 – 2011 • SVP/EVP Kaseya 2006 – 2011 • 20 Year Technology Industry Veteran • Contributing Writer SMB Nation & CRN
  3. 3. Agenda • Site Fundamentals • SEO Best Practices • Creating Compelling • Getting Your Site to Convert • Analyzing Statistics and Metrics
  4. 4. Website Site Objectives Educational Informational Sales Leads Operational Support your Brand
  5. 5. Website Fundamentals • Ensure Your Phone Number is Prominent throughout your site • Have a Strong, Easy to Find “Call to Action” • Include Keyword Rich Content • Add a Human Element
  6. 6. On Page Search Engine Optimization (SEO)
  7. 7. Search Engine Optimization • Content is Key! – Prominence – Frequency – Targeted Key Words and Phrases
  8. 8. Anatomy of a Search
  9. 9. Other Considerations • Header Tags • Alt Image Tags • Meta Tags – Titles – Description – Keywords • Targeting – Local – Don’t Forget Mobile
  10. 10. Creating Compelling Content and Keeping it Current with Blogs
  11. 11. Developing your message • Connect with Your Customer – Peace of Mind – Fixing IT Costs – Avoiding Downtime • Describe What You Do – O/S Security Patch – PC Repair and Proactive Maintenance – Remote Support – Backup 11
  12. 12. Impact of Blogging • Educates your visitor • Keeps your site current • Contributes to your SEO • RSS Subscribers • Contributes to your newsletter • Contributes to the industry 12
  13. 13. Productive Keyword Themes
  14. 14. Productive Keyword Themes
  15. 15. Productive Keyword Themes
  16. 16. Getting Your Site to Convert with Pay Per Click Advertising
  17. 17. Why Pay Per Click? Supports Your Brand Google has 66%+ Market Share Fast to Implement Pay for Results Only Source of Incremental Site Traffic
  18. 18. Pay-Per-Click Pre Flight Check List • Geo Targeting • Don’t Forget Mobile • Keyword Discovery • Optimized Landing Pages • Tracking and Reporting
  19. 19. Optimized Landing Page • Support Your Call To Action • Add a Human Element • Set Expectations • Keep Your Qualification Form “Above the Fold” 19
  20. 20. Measuring Results With Website Analytics
  21. 21. What to Track • Visitors & Page Views • Navigation Paths • Referral Sources – By Search Engine – By Keyword • Conversion Tracking • Visitor Data
  22. 22. By the numbers… Search Result: Blog Referral Source Trends over Time
  23. 23. Summary • Understand your Site Objective • Build a Content Rich Site with Your Customer in Mind • Augment with PPC • Monitor and Analyze Results 23
  24. 24. ClikCloud Overview Pay-as-you-go Digital Marketing Service • Custom Tailored Website • Bi-Monthly Blog Content • Monthly Newsletter • Pay-per-click Ad Management • Hosting & Web Analytics Included Attendee Offer: Free Marketing Consultation Email: info@ClikCloud.com Subject:”Consultation” “As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA
  25. 25. Your IT Industry Association Get this recorded webinar at www.comptia.org: Digital Marketing Series: Creating a Compelling & Search Engine Optimized Website for Your IT Managed Services Business Register for future webinars at: www.comptia.org/events/webinars

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