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Storage Mid Range - IBM
 

Storage Mid Range - IBM

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  • A New Era in Midrange Storage (Title slide) Thanks very much, Josh. Very insightful. As you can see, a solid Storage Efficiency project not only invests in multiple technologies, but invests in people and processes, as well. As you can see, the benefits are more than worthwhile. As Josh said, one of the ways Sprint helped manage rapid growth was to take better advantage of Tier 2 and Tier 3 storage. Midrange storage systems can deliver excellent reliability and performance for many applications, at a fraction of Tier 1 storage costs. As Sprint has done, we’re seeing a cross-industry trend of large organizations deploying Tier 2 storage at a faster rate than Tier 1, for the first time. If you support a mid-sized organization, you may not have the option of running the types of storage systems companies like Sprint consider “Tier 1”. Instead, midrange storage systems have to provide all your storage tiers. So, for mid-sized organizations, the question becomes, “Can anyone solve all my storage problems at an affordable total cost?”
  • 9/21 As you can see by the graph, opportunities may be unlimited, but resources are not. The red area under the curve represents the opportunity and the challenge ahead of us. Rapid data growth brings with it increased service level requirements and, often, more sophisticated data protection requirements. We need to change the efficiency of our storage infrastructures significantly, or risk falling behind on service level agreements and business continuity objectives.
  • 9/21 As you can see by the graph, opportunities may be unlimited, but resources are not. The red area under the curve represents the opportunity and the challenge ahead of us. Rapid data growth brings with it increased service level requirements and, often, more sophisticated data protection requirements. We need to change the efficiency of our storage infrastructures significantly, or risk falling behind on service level agreements and business continuity objectives.
  • Available for the first time in a midrange offering Now, for the first time, virtualization, automated storage tiering, and incredible ease of use have been brought together in a midrange offering Storage efficiency capabilities integrated into IBM Storwize V7000 leverage some of IBM’s best technology. Integration makes deploying advanced capabilities easy, so there is a good chance they’ll be used, even if you have a small IT team.
  • Advanced Storage Efficiency built in – Efficient Tuning IBM Easy Tier is included with Storwize V7000. Initial tests at IBM indicate IBM Easy Tier with Storwize V7000 can boost performance up to 100% while lowering per transaction costs up to 30%, using as little as 6% solid-state storage IBM Easy Tier is simple to set up on Storwize V7000. Turn it on and it runs automatically!
  • Advanced Storage Efficiency built in – Efficient Tuning IBM Easy Tier is included with Storwize V7000. Initial tests at IBM indicate IBM Easy Tier with Storwize V7000 can boost performance up to 100% while lowering per transaction costs up to 30%, using as little as 6% solid-state storage IBM Easy Tier is simple to set up on Storwize V7000. Turn it on and it runs automatically!
  • Advanced Storage Efficiency built in – Efficient Tuning IBM Easy Tier is included with Storwize V7000. Initial tests at IBM indicate IBM Easy Tier with Storwize V7000 can boost performance up to 100% while lowering per transaction costs up to 30%, using as little as 6% solid-state storage IBM Easy Tier is simple to set up on Storwize V7000. Turn it on and it runs automatically!
  • IBM Storwize V7000 A new era in midrange storage begins today … So, as we wrap up this segment, I want to remind you of the key characteristics of the new IBM Storwize V7000: It’s Modular. It grows easily as your needs grow It’s Easy. It’s easier than ever before to set up and manage reliable, high performance storage solutions And, finally, it’s Advanced. IBM Storwize V7000 has IBM’s top storage efficiency and data protection capabilities built in, and ready to use.
  • Storwize V7000 brings new life to existing storage systems External virtualization, an optional add-on feature to Storwize V7000, can extend advanced capabilities to the rest of your storage environment. With IBM Storwize V7000 external virtualization, capabilities we just discussed can be enabled across your existing storage infrastructure. Advanced storage efficiency and data protection capabilities can drive down costs, reclaim storage, simplify administration, and reduce the risk of data loss by enabling: Storage resource pooling Fast, efficient thin provisioning Online data migration Space-efficient snapshots IBM Easy Tier solid-state optimization Advanced Graphical User Interface And, when licensed, Enterprise-class remote mirroring, and Integration with Tivoli Service Management products, such as Tivoli FlashCopy Manager, TSM Fastback, and Tivoli Storage Productivity Center External storage virtualization is one of the most powerful, and potentially the most valuable, capabilities in IBM Storwize V7000.
  • Advanced Storage Efficiency built in – Efficient Tuning IBM Easy Tier is included with Storwize V7000. Initial tests at IBM indicate IBM Easy Tier with Storwize V7000 can boost performance up to 100% while lowering per transaction costs up to 30%, using as little as 6% solid-state storage IBM Easy Tier is simple to set up on Storwize V7000. Turn it on and it runs automatically!
  • Advanced Storage Efficiency built in – Efficient Tuning IBM Easy Tier is included with Storwize V7000. Initial tests at IBM indicate IBM Easy Tier with Storwize V7000 can boost performance up to 100% while lowering per transaction costs up to 30%, using as little as 6% solid-state storage IBM Easy Tier is simple to set up on Storwize V7000. Turn it on and it runs automatically!
  • Advanced Storage Efficiency built in – Efficient Tuning IBM Easy Tier is included with Storwize V7000. Initial tests at IBM indicate IBM Easy Tier with Storwize V7000 can boost performance up to 100% while lowering per transaction costs up to 30%, using as little as 6% solid-state storage IBM Easy Tier is simple to set up on Storwize V7000. Turn it on and it runs automatically!

Storage Mid Range - IBM Storage Mid Range - IBM Presentation Transcript

  • Unsolicited Proposals de Storage Mid-Range R$50+ milhões em oportunidades!!! IBM Systems and Technology Group Ricardo Takeshi Miyaki Gerente de Produtos de Storage XIV, Mid-Range e Entry-Level
  • 60 Anos de Inovação e Liderança Tecnológica em Storage 1956 1993 2003 2010 Virtualização da Infraestrutura de Storage O IBM SAN Volume Controller (SVC) inovou ao oferecer a virtualização da infraestrutura de Storage, para controle centralizado de ambientes heterogêneos Primeiro Storage em disco magnético O IBM 305 RAMAC (Random Access Method of Accounting and Control) suportava 50 discos de 60cm de diâmetro, totalizando 5 megabytes. Primeito Storage distribuído O IBM 9337 lançou a tecnologia que permitiu que múltiplos discos de baixo custo fossem tratados como uma única unidade lógica Primeira automaçào de armazenamento em camadas O IBM System Storage Easy Tier foi a primeira solução de movimentação automática dos dados mais ativos para discos de alto desempenho SSD
  • Desafio à Eficiência da Infraestrutura de Storage A explosão da informação colide com os limites de orçamentos
    • Requisitos de Armazenamento de dados crescendo 20-40% por ano
    • Informações e dados dobrando a cada 18-24 meses
    2000 2005 2010 2015 Terabytes Petabytes Exabytes Zettabytes Gigabytes
    • Orçamentos de Storage crescendo somente 1%-5% em 2010
  • Abordagem para maximizar seus resultados com as unsolicited proposals de Storage Mid-Range 1) MES de capacidade para DS Mid-Range 2) Storwize V7000 e SPac 3) Storwize RAS Segmento-Alvo Primário: GB Growth e Market (Storage Mid-Range como Storage principal) Secundário: Cluster e GB Select (Storage Mid-Range como Storage secundário aos Storages Hi-End) Perfil e necessidade do Cliente Clientes que possuem DS4700, DS4800, DS5020, DS5100 e/ou DS5300 e precisam de mais capacidade sem trocar o equipamento existente Clientes que já possuem Storages Mid-Range (IBM e/ou da competição) e precisam renovar e/ou complementar a infraestrutura Clientes que já possuem Storages Mid-Range (IBM e/ou da competição) e precisam renovar e/ou complementar a infraestrutura. E que precisam de funcionalidades avançadas de proteção de dados e de monitoramento de desempenho Produtos Gavetas de expansão e discos Storwize V7000 e SPac Storwize V7000, Tivoli TPC-MRE, Tivoli FlashCopy Manager, SPac, e opcionalmente implementação IBM Preço inicial R$ 26k R$ 119k R$141k (Implementação IBM opcional por somente R$29k)
  • Unsolicited Proposal 1: MES de capacidade para Storage IBM Mid-Range
  • Base Instalada: Oportunidades de MES e de MUITA renda!! Oportunidade de mais de R$33.250.000 (preço cliente final)!!!!! Se vendermos uma gaveta de expansão para cada Storage da base instalada de Storage Mid-Range IBM: DS4700 830+ DS4800 120+ DS5020 170+ DS5100 40+ DS5300 30+ Unsolicited proposal e configurações:
  • Unsolicited Proposal 2: Storage Storwize V7000 com SPac
  • IBM Storwize V7000 Uma nova era em Storage Mid-Range começou…
    • Funcionalidades avançadas para eficiência de Storage já inclusas
      • Interface gráfica verdadeiramente intuitiva e fácil de usar
      • FlashCopy (snapshot) e Space Efficient FlashCopy
      • Easy Tier
      • Thin Provisioning
      • Migração online de dados
      • QoS ( Quality of Service )
      • Funcionalidades opcionais : virtualização da infraestrutura de Storage e replicação remota de dados
    • Storage modular para crescer conforme suas necessidades
    • Alto desempenho com facilidade de configuração e gerenciamento
  • Expandindo os Benefícios da Virtualização para sua Infraestrutura de Storage IBM Storwize V7000 IBM EMC HP
    • Complemente a virtualização de Servidores com a virtualização de Storage – benefícios de ponta-a-ponta!!!
    • Storages existentes podem ser parte do pool de capacidade do Storwize V7000
    • Recupere facilmente espaços desperdiçados aplicando thin provisioning do Storwize V7000 nos Storages existentes
    • Maior desempenho para a infraestrutura virtualizada com o IBM Easy Tier
    • Gerenciamento simplificado - Interface única e avançada para toda a infraestrutura de Storage
    • Proteção de dados mais flexível:
      • Snapshots em diferentes camadas de armazenamento
      • Replicação remota entre diferentes marcas e modelos
    • Mais de 120 diferentes marcas e modelos suportados
  • Alto Desempenho para Servidores e Aplicações Virtualizadas
    • Desempenho para suportar SIMULTÂNEAMENTE vários aplicativos empresariais virtualizados em VMWare, com muito desempenho!!
    • - 54.208 caixas postais de Exchange 2010 e
    • - 5.015 IOPS small database de Oracle Orion e
    • - 849 MB/seg para OLAP Oracle Orion e
    • - 5.015 IOPS de web server e
    • 644 MB/seg para backup
    • Storage Storwize V7000 suportando servidores IBM x3850 X5 virtualizados com VMWare.
    • Mais detalhes no web site: http://www.enterprisestrategygroup.com/2011/02/ibm-storwize-v7000-real-world-mixed-workload-performance-in-vmware-environments/
  • Dobrando Renda IBM em Storage Mid-Range Plano 2011: cerca de US$20M (a confirmar) Unsolicited proposal e configurações:
  • Unsolicited Proposal 3: Solução Storwize RAS (Storage Storwize V7000, Tivoli TPC-MRE, Tivoli FlashCopy Manager, SPac e Implementação opcional)
  • How the Storwize RAS Integrated Offering Benefits You and the Client Before Now Multiple opportunity owners – one for each component One opportunity owner covers entire solution Coordination of multiple brands to work an opportunity One opportunity owner leads the engagement Each brand only focuses on their component Opportunity owner paid on entire solution Client negotiates price with each brand – often as special bid Single, attractive price for thesolution Each component ordered independently Single order is placed for the solution GTS is often not included in the transaction GTS is included unless BP elects to provide services Clients are the solution architects IBM architects the right solution for the client
  • IBM Storwize Rapid Application Storage Improve storage efficiency with breakthrough ease of use and advanced efficiency technologies like Easy Tier, and storage virtualization Faster deployment of solution while minimizing impact on applications and administration staff Consistent 3 year, 24x7 support for the entire solution – HW & SW Minimize or eliminate application downtime for near instantaneous backup and restore of critical data Performance monitoring, measurement, analysis and reporting Tivoli Storage Productivity Center For Disk Midrange Edition Solution Implementation Services IBM GTS or BP provided 3 Year Maintenance on HW/SW Tivoli Storage FlashCopy Manager IBM Storwize V7000 + + + +
  • Item Mandatório e Itens Opcionais Código Siebel: GBSTOROP
    • Item Mandatório :
      • SPac: o preço de HW + SW inclui o preço competitivo do SPac para 3 anos, cobertura 24x7, com tempo de resposta de 4 horas, sem tempo de solução
      • No Storwize RAS, se o pedido não tiver SPac, o desconto de SW fica limitado a 40% (com o SPac o desconto de SW sobre para 57%!!)
    • Itens Opcionais (mas recomendados pelo valor agregado e competitividade):
      • Opção Básica de Serviços de Implementação IBM : inclui implementação do TPC-MRE e do FlashCopy Manager, e skill transfer (preço de lista F2F = R$ 19.950,00)
      • Opção Standard de Serviços de Implementação IBM : inclui os serviços da Opção Básica, mais instalação lógica do storage (preço de lista F2F = R$ 29.030,00)
    Unsolicited proposal e configurações:
  • Muito obrigado pela atenção!! Ricardo Takeshi Miyaki Gerente de Produtos de Storage XIV, Mid-Range e Entry-Level [email_address] Celular (11) 8194-4332