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Visual Rhetorics of the Research University

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a tour and taxonomy of how my university presents scientific research to the public (from a longer presentation which included more critiques and suggestions)

a tour and taxonomy of how my university presents scientific research to the public (from a longer presentation which included more critiques and suggestions)

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  • 1. Visual Rhetorics of the Research University: a taxonomy (from the presentation) Imaging Science:The Public Representation of University Research for the Beckman Institute, UIUC Kevin Hamilton Associate Professor and Program Chair, New Media FAA / Art and Design
  • 2. Portraits
  • 3. Posters
  • 4. Decorative Signage
  • 5. Bulletin boards
  • 6. Locked bulletin boards
  • 7. Screens
  • 8. Aesthetic strategy #1 abstract imagery as filler
  • 9. Aesthetic strategy #2 research imagery as promotion
  • 10. Symbol and clip art
  • 11. Objects
  • 12. Nomenclature and Signage
  • 13. Sponsor Credits
  • 14. History and Commemoration
  • 15. Building Features
  • 16. Kevin Hamilton www.complexfields.org