Thank you everyone for coming. We’re very excited to be here as we share why the Messaging Toolkit is getting everyone at AT&T excited too!Before we jump into the presentation, here’s a quick glance of what we’ll be covering today.
transition: Top half, then bottom one at a timeAlright great, so, what exactly is the att msg toolkit? Why is it going to be valuable to your customers--Now youve probably realized that today’s digital generation has different ways to communicate. mobile, email, voice, chat, etc.What we’ve done is we’ve combined today’s popular channels into one integrated into a single integrated dashboard to really leverage all the toolkit’s capabilitiesThe 4 main functionalities of this service are--Collect customer contact information easy with list buliding toolsSend and schedule marketing, promotion, and communication messagesEngage customers interactively with our suite of marketing toolLastly, Analyze your campaigns so you can make improvements in the future
Transition: section at a timeSo why do we care about this?Well, for the business owners that youre working with it will be increbiliy simpleBusiness owners donw have time to learn multiple complex software, multiple services –They don’t have the time to learn a text message service, or an email service, or a voice broadcast service – all while updating their facebook and twitter status.So we’ve made it simple - we combined 5 of the most popular communication channels all onto 1 easy to use dashboard.Next, by leveraging all these channels it better enables you reach 100% of your contacts.For example – for me– I prefer email – I like to kep things oraganiz.. EtcBut it may not be the same for your customer– They may be inandated with emails. And a mobile text may be the best way to connec tthem.By using multi channel marketing – you now give customers a choice for how they want to be communicated by you.And by sending them messages through their preferred channel, they’re more likely to open, read, retain, and respond your message. And lastly, everythings in one place. So your database isnt scattered across different services and sfotware, it’s all under 1 roof, all under the att mtk. And it saves you money,-- because you’re not paying multiple bills, you only have one bill and much of the time its for the same price that you would pay for just a single service.
Photo of Trumpia jacket (1-3 depending on group size)Alright so – I really want you to “get it”. To really grasp the concept of mobile text marketing. So everyone pull out your phones and text ATTWIN to 99000. -- throw a joke, some SPICE etc.--- We’ll be giving away a high quality cashemere sweater from trumpia – jk its not cashemere but it is a sweater..Great – I’m going to do it too.. Hey I won! JK, Don’t worry I wont win– So follow along, so by now you should have received a response. It says.. “thanks for joining our casdfsdf.. “So actually by having you all text that keyword, I have actually captured all of your phone numbers into my database and now I can send you promotions, messages, and engage with you further in the future. This is mobile text marketing.
And here are some great examples of how different types of businesses (doesn’t matter where its small ,med, large, corps) can use these keywords add an interactive element to their once static advterisinment marketing.
Jan 22 , feb 92, march 150You have 70 mobilty So why sell the att MTK ---First, it’s so easy and it is SO versatile-It doesn matter that the clients that you’re working with are SMB, enterprise, nonprofit – All of them can use this software to upgrade their marketing and communication. So with a wider target market, you have more opportunities to close business and meet your quote. As a matter of fact – on the east coast, I’ve heard they call the toolkit “the one call quota hammer”. Next, Deliver tangible results –Unlike other products– we’re not just helping improve efficiency- (we don’t route phone calls, or make forms, do payments– that stuff is BORING. Wee make better marketing. Better marketing = more sales, more sales = more business.And with justified ROI, they’ll be purchasing more from att, more often.Lastly– This is exciting technology. When you sell this product, you’ll be working with marketing directors, VPs of marketing, business owners, CEOs, to launch this new and innovative marketing campaigns– It’s really fun stuff.
Great! So Let’s get into logitics—Here’s the pricing for MTK—Best of all – it starts at just $50. Such a low entry point, and every package/plan comes with everything the MTK has to offer- - no setup fees, no contracts, month to month. Very low barrier to entrySo for just 50, your client can experience multi channel marketing –Things to take note is that we provide Roll-over text credits – similar to a cell phone plan, whatver credits you don’t use – you get to keep.Each plan will come with a certain amount of text message credits, mobile keywords, and an email database limit. Every email, every IM, every social post will be free– If you run into a client who already is doing email marketing, which btw is the PERFECT prospect– they’ll be very familiar and pleased with our pricing structure – Same thing goes for mobile text – the pricing stucture is o--------------------------This is pricing strucutre – but one last thing to note is that we’re introducing even HIGHER plans – we’re literally outgrowing our pricing structure.The memphis grizzlies that I mentioned earlier – they’re on the multi 30,000 because we DIDN’T HAVE THE multi 50,000 or the multi 100,000 – just know that those are needed and are on the way-
Mobile presentation 2012
Complete Solutions Mobile Marketing with All-in-ONE Platform
Agenda1 Why Complete Solutions?2 Who Can Use Complete Solutions?3 Feature Highlights4 Pricing Info 2
Complete Solutions: BenefitsIncredibly Simple Reach all Contacts All at 1 Place One user interface Email reaches 30%; One database for all channels Mobile Text 25%; Social 20%, etc. One vendor. One No need to learn price to pay. multiple products Honoring “preferred channel” for each contact 4
Experience Mobile Text Marketing Text KEYWORD To 96362 for a chance to win! 5
Why Choose Complete Solutions? All in ONE marketing Platform Allows you to Email, text, Voice Broadcast & IM Set up all types of Marketing Campaigns Deliver Tangible Results Help drive Business and Sales High Tech Image Forefront of marketing & communication 7
Your Complete Mobile Marketing SolutionDrive traffic to your place of business by executing real-time promotions and couponsGrow customer contact lists with enticing offers that encourage potential customers toopt-inDevelop relationships with customers by delivering new product information andspecial promotions instantly, helping to convert single-visit customers to repeatcustomersGather valuable customer insight by utilizing fun voting optionsReduce scheduling problems, through no-shows and last-minutecancellations by creating a mobile reminder serviceAnalyze the effectiveness of your mobile marketingcampaign’s reach through the use of easy-to-understandanalytic toolsOrganize customer lists and campaign distributionmethods in a comprehensive web-based portalInstantly inform customers of community alerts, closuresor emergency notifications 8
Complete Solutions is Perfect For: Any business preparing for e-marketing! 9
Manage Your MarketingOffer specials / coupons / voting Let your customers know about your special offers sent just tothem Test results of each marketing campaign – see what works andwhat doesn’tDeliver Tangible Results Help drive business 10
Features: Collect ContactsFeature Description IMPORT CONTACTS: Import current customer database from a spreadsheet file. MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to the mobile distribution list, then use bulk SMS texting to send marketing messages to the list. ONLINE SIGN-UP PAGES: Customize each Sign-up page to be unique for every occasion so that its catered to the look and feel of your website. Collect mobile numbers, IM screen names, emails, or ALL of them. FACEBOOK WIDGET: Connect with your existing fans and friends who are on Facebook. Collect contact info and have it automatically update your customer database and Twitter feed. 11
Features: Send MessagesFeature Description MOBILE TEXT: Utilize mobile keywords or shortcodes to encourage customers to opt-in to the mobile distribution list, then use bulk SMS texting to send marketing messages to the list. EMAIL MARKETING: Use pre-designed e-mail templates to send and track e-mail marketing campaigns. Use spam filter suggestions to avoid spam filter risk. VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign by pre-recording messages people can hear when they pick up their landline or mobile phones. INSTANT MESSAGE: Instantly communicate with members via MSN Messenger and AOL instant messenger. SOCIAL MEDIA: Post to your Facebook and Twitter Networks. 12
Features: Engage and InteractFeature Description MOBILE VOTING: Create fun and engaging SMS votes and polls. As people vote via text message, every vote is categorized and tallied. TEXT TO SCREEN: Text a mobile keyword followed by a message to a designated short code which can then be projected onto a large screen at your venue in real time. MOBILE eCARD: Create and design your own customer Mobile eCard. Upload images, insert text, and send to any mobile phone via MMS. MOBILE COUPON: Electronically offer freebies or coupon discounts to customers and create unique promotion codes to track redemption and revenues generated from these coupon promotion campaigns. SHUFFLE RESPONDER: Set up a pool of different pre-planned promotional messages to send to your customers when they text your keyword. 13