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Auto Insurance Advertising for 2007
Auto Insurance Advertising for 2007
Auto Insurance Advertising for 2007
Auto Insurance Advertising for 2007
Auto Insurance Advertising for 2007
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Auto Insurance Advertising for 2007

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  • Here’s how the main segments have performed. Auto has been the growth engine, escalating from $600 million in 2003 to $1.77 billion last year. That’s a 195% increase in just 4 years. Health insurance has grown modestly and finished 2007 at $673 million. Brand promotion ads that generically advertise a company’s insurance products have swelled by 70% and reached $566 million last year. Within the “Other Insurance” segment, the two main pieces are (1) Life, and (2) Homeowners and personal property. In 2007, measured ad spending on Life was $94 million, a 15-20 percent decrease from peak levels of 3-4 years ago. Homeowners and personal property insurance accounted for $82 million, which is about a $20 million increase from the levels of 2005-2006. ( CLICK)
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    • 1. Ad Expenditures By Segment Source: TNS Media Intelligence +74% -10% +56% +42% +195% $1,768 $673 $566 $318
    • 2. Spending Concentrated Among Top 4 Companies Auto Insurance Source: TNS Media Intelligence +256% $190 $53 +137% $258 $109 +159% +96% + 196% % Change TOTAL $492 $148 $182 2003 Ad $ (millions) $1,277 $290 $539 2007 Ad $ (millions)
    • 3. Share of Category Ad Spend 2007 Source: TNS Media Intelligence 51.9% 9.3% 16.6% 19.8%
    • 4. Top Brands Pursue Different Media Mixes Auto Insurance % Share Of 2007 Ad Spend – Media With > 10% Share 11% 13% Internet 25% Radio 16% 20% Local TV 28% 31% 40% 22% Network Cable TV 51% 51% 28% 18% National Broadcast TV State Farm Allstate Progressive Geico
    • 5. Se Habla Español? Source: TNS Media Intelligence

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