Getting started with Compete PRO

Getting Started with Compete PRO An introduction to getting the most out of your subscription Presented by: Lindsey Mark Client Relations compete.comw w w . c o m p e t e . c o m

EACH MONTH COMPETE’S ONLINE CONSUMER PANEL MEASURES 2 MILLION US ONLINE CONSUMERS2 w w w . c o m p e t e . c o m

Compete versus Local Analytics Why the numbers aren’t exactly the same… • Compete tracks actual users’ online behaviors. • Local Analytics tracks individual pages of a website using a javascript tag.3 w w w . c o m p e t e . c o m

Competitive Opportunities,Use local there are...analytics &competitiveintelligence,we will. Local analytics is a great way to understand your own website. However, Some questions can only be answered through competitive intelligence tools. http://www.flickr.com/photos/ecastro/262721042/4 w w w . c o m p e t e . c o m

Custom vs. Syndicated Data Syndicated Information Custom Study Information Domain-level example • Google.com/shopping • Google.com • Google.com/search/… • Yahoo.com • Yahoo.com/search/… Sub-domain examples • www.google.com Compete collects page-level data but does not publish this • mail.google.com as part of compete.com our • shopping.yahoo.com syndicated product5 w w w . c o m p e t e . c o m

Metrics, what are they good for? Loyalty = Visits Popularity = Unique Visitors Engagement = Average Stay6 w w w . c o m p e t e . c o m

How can you add value to your business with Compete PRO?7 w w w . c o m p e t e . c o m

Formulate a Strategy • Create a timeline for yourself and your competitive set • Product releases • Industry news • Events • Correlate these events with shifts in site performance. http://www.flickr.com/photos/eivindw/8 w w w . c o m p e t e . c o m

Benchmark Create Competitive Sets • Competitors large & small • Keep an eye out for break-out competition Identify Industry Leaders • Who had success in site engagement & popularity Look for the “Why” • New product offerings • Higher engagement http://www.flickr.com/photos/ tambako/ • Marketing Efforts9 w w w . c o m p e t e . c o m

Investigate Trend Analysis Deep Dive, Top Performing Competitors • Subdomain Activity • Search Activity • Traffic Referrals Identify the root of your competitions stellar performance using competitive tools. http://www.flickr.com/photos/loungerie/10 w w w . c o m p e t e . c o m

TAKE ACTION Finding areas of opportunity with compete metrics11 w w w . c o m p e t e . c o m

Search Referrals Dig yourself out of the keyword rut Take advantage of search work tested & implemented by your competitors http://www.flickr.com/photos/loungerie/12 w w w . c o m p e t e . c o m

Inbound & Outbound Traffic Uncover where your competition is getting traffic & where that traffic leaves after visiting http://www.flickr.com/photos/lfodness/13 w w w . c o m p e t e . c o m

Prospecting Find the right partners, publishers & clients using thorough qualification tactics Spend more time perusing and less time qualifying http://www.flickr.com/photos/mauricekoop/14 w w w . c o m p e t e . c o m

Live Product Demonstration15 w w w . c o m p e t e . c o m

Getting started with Compete PRO

by Compete on Oct 27, 2011

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Getting started with Compete PRO — Presentation Transcript