The internet is worth £100bn a year to the UK economy, a study has concluded (2010). The research, which was commissioned by Google, found that the internet accounts for 7.2% of the UK's gross domestic product (GDP). If the internet was an economic sector it would be the UK's fifth largest, said the report. This would make the sector larger than the construction, transport and utilities industries. Some 60% of the £100bn a year figure is made up from internet consumption - the amount that users spend on online shopping and on the cost of their connections and devices to access the web. And in the news today:“ the picture was worse at John Lewis stores where like for likes were up by 1%, and would have been down 3.6% if not for a 27% increase in online sales.” Media spend data from IAB and PWC: UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB). Been a boost in online display ads in the six months from January, which has seen UK advertisers invest £1.968.6 million, giving the medium a record share of 24.3%. The return to double-digit growth for online follows the general advertising recovery, with total UK spend up 6.3% to £8.1 million between January and June. Banner ads still drive the bulk of display ad spend with £272 million, which represents a 72% share. Meanwhile, pre and post-roll video ads increased 82% to £20.7 million - a five-fold growth in two years. Advertising on social media sites also made a significant contribution to display's growth, accounting for around 13% of all online display advertising. However, the &quot;recession-friendly&quot; paid-search marketing continued to feature heavily in advertisers' schedules - up 8.9% to ££1,180.1 million (giving it a 59.9% share).
DIGITAL CONNECTIONS 2011 – 19/09/2011
FOR OUR CLIENTS <ul><li>44M active users in UK </li></ul><ul><li>7.2% of UK GDP </li></ul><ul><li>24% of Media Spend </li></ul>New data: John Lewis stores like for likes were up by 1%, and would have been down 3.6% if not for +27% increase in online sales.
WITH DIGITAL: TOO MANY SOURCES (BELOW IS JUST ONLINE VIDEO SOURCES)
STRENTHEN INITIATIVES FOR DEPLOYMENT EVALUATION FUTURE FUTURE FUTURE INNOVATE / CO-CREATE SENSE & RESPOND RESOURCES REQUIRED CONSUMER INTERACTIONS
<ul><li>100% in 6 months time </li></ul><ul><li>or </li></ul><ul><li>80% now </li></ul>.
INSIGHTS what? why? when delivered? to whom?
KANTAR’S APPROACH COLLECT roll out platforms, leverage what you have and collect when you need to CONNECT online and offline, behavior and attitudes, cause and effect SPEED get good insights faster, recognise that some insights are only of value now
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