Digital Insights That Maximize Your Marketing Potential

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Digital Insights That Maximize Your Marketing Potential

  1. 1. DigitalInsightsThatMaximizeYourMarketingPotential
  2. 2. Increase Your dIgItaleffectIvenessA New ApproachAs our universe grows more digital, marketers are finding thattraditional research is not comprehensive or timely enough toimprove their advertising, engagement or return on investment(ROI). While consumers are shopping, socializing, viewing and evencreating their own media online, existing audience measurementcurrencies are not keeping pace. The old way simply doesn’t workin the new world.Compete’s granular data makes it possible to uncover new metricsand insights that chart the entire purchase pathway. These insightsenable our clients to monitor how key metrics change over time andhow they affect both online and offline marketing campaigns. WE HELP… Advertisers Answer: How do I get people to engage with my brand? How do I achieve my sales goals? ‘‘ ‘‘ How do I demonstrate its effectiveness to my CFO? Ad Agencies Answer: COMPETE IS THE Only How do I help my client achieve its goals? gaME In TOwn THaT How do I develop more integrated campaigns? quanTIfIES lOwEr-funnEl How do I differentiate us versus other agencies? In-MarkET bEHavIOr In a way THaT allOwS MarkETIng Media Companies Answer: MIx CHangES In nEarly How do I sell more ads? rEal-TIME faSHIOn. How do I build my audience? jOHn krafCIk How do I differentiate my audience? PrESIDEnT & CEO, HyunDaI MOTOr aMErICa
  3. 3. about competeCompete, a Kantar Media company, helps the world’s top brands,agencies and advertisers improve their marketing based on theonline behavior of millions of consumers. Leading marketers relyon Compete’s services to create effective online experiences andhighly profitable advertising campaigns. Compete’s online panel, thelargest in the industry, is complemented by analytical experts in theautomotive, financial services, media, mobile, online, retail, telecomand travel markets. OUR CLIENTS INCLUDE Automotive OEMs, third party search sites, leading industry research providers Largest retail banks, credit card issuers, online lenders and insurance providers All three major US search engines, online publishers and ad networks Top wireless carriers, handset makers and traditional telcom and cable providers Largest CPG marketers, retailers and member and affiliate networks Largest travel brands and online travel agents
  4. 4. the largest panel producesthe most InsIghtCompete’s data methodology and products are designed toconnect the dots from insights to marketing actions that resonatewith today’s consumers. Compete’s hybrid, multi-data source approach,and advanced normalization techniques provide advertisers, mediacompanies, and agencies with the granular metrics they need to achievenew levels of marketing success.Compete’s products cover the entire digital marketing spectrum, includingsolutions for audience insight, competitive intelligence, marketing andonline channel effectiveness, ad effectiveness and media planning.150MUnique Visitors 1M+ 0 Nielsen Online comScore Compete Number of Sites
  5. 5. collectIng and connectIngCompete continually strives to measure the online world withcutting-edge products and industry-accepted privacy standards.Our partnerships with companies like Omniture, Fox AudienceNetwork, GroupM MIG, Kantar Retail and J.D. Power and Associateshelp optimize our understanding of consumers’ purchase pathways.We are continually investing in new online measurement initiatives,evolving our data methodology and growing Compete’s global platform.Compete’s aggressive international expansion is continuing tobuild panels in strategically targeted countries in Europe and Asia.Brands will now have the ability to measure consumer behavior formultinational promotions and campaigns.multi-nationalpromotions and campaigns. ‘‘ ‘‘‘‘COMPETE’S ClIEnT SErvICES TEaMPrOvIDES vErIzOn wIrElESS wITHaCTIOnablE DaTa InSIgHTS. wE HavEIMPlEMEnTED THEIr rECOMMEnDaTIOnSanD SEEn MEaSurablE IMPrOvEMEnTSIn Our OnlInE OrDErS anD CarEaCTIvITIES. THE rOI frOM wOrkIngwITH COMPETE HaS bEEn vEry HIgH.anDy yOungDIrECTOr, COnSuMEr InTErnET SalES & MarkETIng,vErIzOn wIrElESS
  6. 6. OUR EXPERTS AND PRODUCTS, Increase Your dIgItalYOUR SOLUTIONSeffectIvenessCompete’s client service teams are experts in their industries andA New Approachsupport the digital strategies of leading brands in the automotive,As our universe grows more digital, marketers are finding thatpharmaceutical, retail, telecom, and travel markets. Compete’s mediatraditional research is not comprehensive or timely enough toand agency team works closely with the largest advertising, media,improve their advertising, engagement or return on investmentmarketing agencies, search engines, portals, ad networks and publishers.(ROI). While consumers are shopping, socializing, viewing and evencreating their own media online, existing audience measurementcurrencies are not keeping pace. The old way simply doesn’t workin the new world. PRODUCT AD AGENCIES PUBLISHERS ADVERTISERSCompete’s granular data makes it possible to uncover new metricsand insights that chart the entire purchase pathway. These insights Compete PRO™ Powered by the largest pool of onlineenable our clients to monitor how key itmetrics change over time and consumer behavior data in the industry,how is the only online competitive intelligencemarketing campaigns. they affect both online and ofline service that combines site, search and referral analytics in a single product. Behavior Match™ Utilizes Compete’s unrivaled panel and proven methods to help marketers and WEplans. media HELP… Ad Impact™ Advertisers Answer: Marketers, publishers and advertising agencies can pair Ad Impact with their own How do I getdata to calculate campaign media budget people to engage with my brand? ROI — and to separate winning strategies How do I achieve my sales goals? ‘‘ ‘‘ from ineffective strategies. How do I demonstrate its all working to my CFO? Compete POV™ Provides marketers with the ability to Ad Agencies Answer: COMPETE IS THE Only on consumer web behavior. How do I help my client achieve its goals? gaME In TOwn THaT How do I develop more integrated campaigns? Marketing Effectiveness Intelligence™ quanTIfIES lOwEr-funnEl How do I differentiate us versus other agencies? across multiple websites and gives In-MarkET bEHavIOr In a marketers an overall view of their market share versus their competitors. way THaT allOwS MarkETIng Media Companies Answer: MIx CHangES In nEarly How doChannelmore ads? develop Online I sell Effectiveness™ Allows brands and websites to rEal-TIME faSHIOn. How do I build my audience? that online growth and channel strategies guide consumers towards deeper online jOHn krafCIk How do I interactions. my audience? marketing differentiate PrESIDEnT & CEO, HyunDaI MOTOr aMErICa Survey 360™ Allows clients to precisely target groups or segments of consumers, based on their online behavior.
  7. 7. For more information contact sales@compete.comJoin the conversation

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