Your SlideShare is downloading. ×
0
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Christian Goodman: The Power of Connections
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Christian Goodman: The Power of Connections

403

Published on

Linking people, behaviour and data to build insights.

Linking people, behaviour and data to build insights.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
403
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE POWER OF CONNECTIONSLINKING PEOPLE, BEHAVIOUR ANDDATA TO BUILD INSIGHTS 19 Sept 2011 Presented by: Christina Goodman
  • 2. 2 2
  • 3. 650+ connections 10,500+ new people in my network in the past month7,195,052+ professionals in my reach 3 3
  • 4. OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVERBEFORETHE AVERAGE CONSUMER IS MORE CONNECTED 4
  • 5. 1.0CONNECTING PEOPLE
  • 6. THE POWER (AND SIZE) OF THE NETWORKS 750m 175m 120m 6
  • 7. NOT ALL NETWORKS ARE CREATED EQUAL 7
  • 8. THINK BACK TO THE ROLADEX 8 8
  • 9. THE LARGEST PROFESSIONAL AUDIENCEAT YOUR FINGERTIPS WITH LINKEDIN 120M+ 200+ 26M in Europe: companies 6M in the UK 170+ All F500 represented 2M in NL industries 2M in France 1M in Spain 2M in the Nordics 2M in Italy 1M in DACH Source: Internal Member Numbers from LinkedIn 9
  • 10. 10 10
  • 11. CONNECTINGTHE MOST AFFLUENT BUSINESS AUDIENCE Source: Europa TGINet 2010 R2 – FR, ES, D, GB 11
  • 12. WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN?HOW CAN I REACH INFLUENCERS? 12 Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10
  • 13. NETWORKING IN THE PROFESSIONAL CONTEXTWHAT DOES IT MEAN? DISCOVERING GATHERING SHARING DEBATING RECOMMENDING 13 13
  • 14. OUR MISSIONTo connect the world’sprofessionals to make themmore productive and successful 14
  • 15. WHAT PROFESSIONALS NEED TODAY TO MAKE FAST & EFFECTIVE DECISIONS TRUSTIDENTITY & INSIGHTSNETWORK 15
  • 16. PROFESSIONAL IDENTITY ECOSYSTEMTHE PROFESSIONAL PROFILE OF RECORD Connect Experience / Education Professional Details Recommendations Summary: Career and Professional Highlights Groups / Associations 16
  • 17. COMPANIES CAN CREATE THEIR OWN IDENTITY Follow Recommend Viewer Aware Product / Service spotlight FeatureProduct / Services 17 17
  • 18. 77% TRUST THE INFORMATION ON LINKEDIN 3% 77% 44% 15% 31% 25% 22% 37% 3% 88% Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10
  • 19. SIGNAL – WHO’S MENTIONING YOUR BRAND?DATA-DRIVEN SOCIAL RELEVANCEKeyword Relevancy Insight 19 19
  • 20. PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARINGYOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE Context Follow Data Share Critical Mass 20
  • 21. 2.0TURNING DATA INTO INSIGHTS
  • 22. professionalWHAT’S IN A NAME? *Over represented names on LinkedIn
  • 23. WE REACH MORE C-LEVEL EXECUTIVES DAILYTHAN ANY OTHER NEWS/BUSINESS SITE MEASURED Source: BE:Europe 2011 23
  • 24. WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USINGLINKEDIN 155% more likely to recommend 33% 15 yrs YoY Member Growth Av work experience Average Age 54% more likely to have visited 146% LI within the last 7 days More Connected 42 Source: LinkedIn Insights UK. Benchmark: Entire UK Audience 24
  • 25. CxO’s PRIMARY USE OF LINKEDIN:NETWORKING 40 35 Average page views when using section Profile Viewing 30 People Search 25 Groups 20 Home Page Jobs Inbox 15 10 Address Book Company 5 0 0% 20% 40% 60% 80% 100% % of visitors using section when visiting Source: LinkedIn Panorama, UK, May 2011 25
  • 26. MOST SEARCHED COMPANIES ON LINKEDIN
  • 27. THE POWER OF CONNECTIONS 27
  • 28. EACH ACTIVITY HAS A VIRAL EFFECT
  • 29. THANK YOU!Christina GoodmanResearch & Insights, LinkedIn@chrgoolondoncgoodman@linkedin.com

×