Christian Goodman: The Power of Connections

THE POWER OF CONNECTIONSLINKING PEOPLE, BEHAVIOUR ANDDATA TO BUILD INSIGHTS 19 Sept 2011 Presented by: Christina Goodman

650+ connections 10,500+ new people in my network in the past month7,195,052+ professionals in my reach 3 3

OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVERBEFORETHE AVERAGE CONSUMER IS MORE CONNECTED 4

1.0CONNECTING PEOPLE

THE POWER (AND SIZE) OF THE NETWORKS 750m 175m 120m 6

NOT ALL NETWORKS ARE CREATED EQUAL 7

THINK BACK TO THE ROLADEX 8 8

THE LARGEST PROFESSIONAL AUDIENCEAT YOUR FINGERTIPS WITH LINKEDIN 120M+ 200+ 26M in Europe: companies 6M in the UK 170+ All F500 represented 2M in NL industries 2M in France 1M in Spain 2M in the Nordics 2M in Italy 1M in DACH Source: Internal Member Numbers from LinkedIn 9

CONNECTINGTHE MOST AFFLUENT BUSINESS AUDIENCE Source: Europa TGINet 2010 R2 – FR, ES, D, GB 11

WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN?HOW CAN I REACH INFLUENCERS? 12 Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10

NETWORKING IN THE PROFESSIONAL CONTEXTWHAT DOES IT MEAN? DISCOVERING GATHERING SHARING DEBATING RECOMMENDING 13 13

OUR MISSIONTo connect the world’sprofessionals to make themmore productive and successful 14

WHAT PROFESSIONALS NEED TODAY TO MAKE FAST & EFFECTIVE DECISIONS TRUSTIDENTITY & INSIGHTSNETWORK 15

PROFESSIONAL IDENTITY ECOSYSTEMTHE PROFESSIONAL PROFILE OF RECORD Connect Experience / Education Professional Details Recommendations Summary: Career and Professional Highlights Groups / Associations 16

COMPANIES CAN CREATE THEIR OWN IDENTITY Follow Recommend Viewer Aware Product / Service spotlight FeatureProduct / Services 17 17

77% TRUST THE INFORMATION ON LINKEDIN 3% 77% 44% 15% 31% 25% 22% 37% 3% 88% Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10

SIGNAL – WHO’S MENTIONING YOUR BRAND?DATA-DRIVEN SOCIAL RELEVANCEKeyword Relevancy Insight 19 19

PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARINGYOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE Context Follow Data Share Critical Mass 20

2.0TURNING DATA INTO INSIGHTS

professionalWHAT’S IN A NAME? *Over represented names on LinkedIn

WE REACH MORE C-LEVEL EXECUTIVES DAILYTHAN ANY OTHER NEWS/BUSINESS SITE MEASURED Source: BE:Europe 2011 23

WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USINGLINKEDIN 155% more likely to recommend 33% 15 yrs YoY Member Growth Av work experience Average Age 54% more likely to have visited 146% LI within the last 7 days More Connected 42 Source: LinkedIn Insights UK. Benchmark: Entire UK Audience 24

CxO’s PRIMARY USE OF LINKEDIN:NETWORKING 40 35 Average page views when using section Profile Viewing 30 People Search 25 Groups 20 Home Page Jobs Inbox 15 10 Address Book Company 5 0 0% 20% 40% 60% 80% 100% % of visitors using section when visiting Source: LinkedIn Panorama, UK, May 2011 25

MOST SEARCHED COMPANIES ON LINKEDIN

THE POWER OF CONNECTIONS 27

EACH ACTIVITY HAS A VIRAL EFFECT

THANK YOU!Christina GoodmanResearch & Insights, LinkedIn@chrgoolondoncgoodman@linkedin.com

Christian Goodman: The Power of Connections

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