Christian Goodman: The Power of Connections

507
-1

Published on

Linking people, behaviour and data to build insights.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
507
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Christian Goodman: The Power of Connections

  1. 1. THE POWER OF CONNECTIONSLINKING PEOPLE, BEHAVIOUR ANDDATA TO BUILD INSIGHTS 19 Sept 2011 Presented by: Christina Goodman
  2. 2. 2 2
  3. 3. 650+ connections 10,500+ new people in my network in the past month7,195,052+ professionals in my reach 3 3
  4. 4. OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVERBEFORETHE AVERAGE CONSUMER IS MORE CONNECTED 4
  5. 5. 1.0CONNECTING PEOPLE
  6. 6. THE POWER (AND SIZE) OF THE NETWORKS 750m 175m 120m 6
  7. 7. NOT ALL NETWORKS ARE CREATED EQUAL 7
  8. 8. THINK BACK TO THE ROLADEX 8 8
  9. 9. THE LARGEST PROFESSIONAL AUDIENCEAT YOUR FINGERTIPS WITH LINKEDIN 120M+ 200+ 26M in Europe: companies 6M in the UK 170+ All F500 represented 2M in NL industries 2M in France 1M in Spain 2M in the Nordics 2M in Italy 1M in DACH Source: Internal Member Numbers from LinkedIn 9
  10. 10. 10 10
  11. 11. CONNECTINGTHE MOST AFFLUENT BUSINESS AUDIENCE Source: Europa TGINet 2010 R2 – FR, ES, D, GB 11
  12. 12. WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN?HOW CAN I REACH INFLUENCERS? 12 Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10
  13. 13. NETWORKING IN THE PROFESSIONAL CONTEXTWHAT DOES IT MEAN? DISCOVERING GATHERING SHARING DEBATING RECOMMENDING 13 13
  14. 14. OUR MISSIONTo connect the world’sprofessionals to make themmore productive and successful 14
  15. 15. WHAT PROFESSIONALS NEED TODAY TO MAKE FAST & EFFECTIVE DECISIONS TRUSTIDENTITY & INSIGHTSNETWORK 15
  16. 16. PROFESSIONAL IDENTITY ECOSYSTEMTHE PROFESSIONAL PROFILE OF RECORD Connect Experience / Education Professional Details Recommendations Summary: Career and Professional Highlights Groups / Associations 16
  17. 17. COMPANIES CAN CREATE THEIR OWN IDENTITY Follow Recommend Viewer Aware Product / Service spotlight FeatureProduct / Services 17 17
  18. 18. 77% TRUST THE INFORMATION ON LINKEDIN 3% 77% 44% 15% 31% 25% 22% 37% 3% 88% Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10
  19. 19. SIGNAL – WHO’S MENTIONING YOUR BRAND?DATA-DRIVEN SOCIAL RELEVANCEKeyword Relevancy Insight 19 19
  20. 20. PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARINGYOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE Context Follow Data Share Critical Mass 20
  21. 21. 2.0TURNING DATA INTO INSIGHTS
  22. 22. professionalWHAT’S IN A NAME? *Over represented names on LinkedIn
  23. 23. WE REACH MORE C-LEVEL EXECUTIVES DAILYTHAN ANY OTHER NEWS/BUSINESS SITE MEASURED Source: BE:Europe 2011 23
  24. 24. WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USINGLINKEDIN 155% more likely to recommend 33% 15 yrs YoY Member Growth Av work experience Average Age 54% more likely to have visited 146% LI within the last 7 days More Connected 42 Source: LinkedIn Insights UK. Benchmark: Entire UK Audience 24
  25. 25. CxO’s PRIMARY USE OF LINKEDIN:NETWORKING 40 35 Average page views when using section Profile Viewing 30 People Search 25 Groups 20 Home Page Jobs Inbox 15 10 Address Book Company 5 0 0% 20% 40% 60% 80% 100% % of visitors using section when visiting Source: LinkedIn Panorama, UK, May 2011 25
  26. 26. MOST SEARCHED COMPANIES ON LINKEDIN
  27. 27. THE POWER OF CONNECTIONS 27
  28. 28. EACH ACTIVITY HAS A VIRAL EFFECT
  29. 29. THANK YOU!Christina GoodmanResearch & Insights, LinkedIn@chrgoolondoncgoodman@linkedin.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×