5 Steps to Online Marketing Success Using Competitive Intelligence

5 Steps to Online Marketing Success Using Competitive Intelligence
Presented By:
Karen Nicole Costa
Online Marketing Specialist
kcosta@compete.com
@vanillabean45 & @compete

Overview of Compete’s Product Offerings
5 Simple Steps to Online Marketing Success
Brief Q&A
Follow-up
Agenda

What do Casanova and David Cancel have in common?

About Compete
Fastest-growing digital measurement company in the US
World-class advertisers, agency and media clients use Compete to increase marketing effectiveness

Compete PRO
What are my competitors doing?
What are my competitors results?
How do I improve my marketing efforts?

Compete PRO
Free Account Creation
Monthly subscriptions that automatically renew
Levels based on access to tools and # of reports pulled
Enterprise level offering for organizations with 1+ users and industry report access

Discover Competitors’ Paid and Natural Keywords
Compete Search Analytics Tools

Step 1: Know the competition

Create a list of competitors in your space
Then, find metrics that matter to you and create benchmarks
Find trends in your industry
Take action
That’s a personal question, but…
Am I normal?

Step 2: Cover Your Search Marketing Bases

Use local analytics tools to see what keywords are sending traffic to your site
Discover your competitors’ search marketing trends and keywords
Identify industry and seasonal trends
Capitalize on your competitors’ success!
Increase Search Traffic and Campaign Performance

Step 3: Copying is a Sign of Flattery

Identify what websites are sending your competitors traffic
Building relationships with your competitors’ business other websites can help you
Build links
Gain advertising space
Get exposure to new customers
Increase paid search ROI
Get in on the action!

Step 4: Fix Your Leaky Bucket

Create conversion funnels
Identify where customers drop off using destination traffic reports to find out where users go after they leave your site
Are they going to coupon site?
Are they visiting your competitor?
Are they visiting social networking sites?
Retarget users that leave your site and capture lost conversions

Step 5: Stay on Top

Your online strategy needs frequent checkups
Integrating competitive intelligence to your marketing strategy can give you the critical information you need to ensure success against your competitors.
Monitor your website’s health

Twitter http://twitter.com/Compete
Facebook http://www.facebook.com/CompeteInc
SlideSharehttp://www.slideshare.net/compete
Booth 1106
Where can I find compete?

Questions?

We do!
Got Data?

Please come visit us at booth 1106
Karen Costa
Online Marketing Specialist, Compete.com
kcosta@compete.com
Twitter @vanillabean45
Thank you!

5 Steps to Online Marketing Success Using Competitive Intelligence

by Compete on Mar 23, 2011

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5 Steps to Online Marketing Success Using Competitive Intelligence — Presentation Transcript