Your SlideShare is downloading. ×
Search Driven Websites - Comperio
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Search Driven Websites - Comperio

148
views

Published on

Search driven websites comperio

Search driven websites comperio

Published in: Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
148
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. OSLO STOCKHOLM LONDON BOSTONSearch-driven websitesThe shackles of the CMS and how to break free
  • 2. Marcus Johansson• Senior Consultant, Comperio• V-TSP Enterprise Search, Microsoft• Course instructor, CornerstoneEmail: marcus.johansson@comperiosearch.comTwitter: @marcjohaBlog: http://blog.comperiosearch.comLinkedIn: http://www.linkedin.com/in/marcusjohansson
  • 3. DEFINE SEARCHSo what are we talking about, how do we actually…
  • 4. Traditionally: the 10 blue links
  • 5. Streams – Twitter, etc.
  • 6. Graphs – Facebook, LinkedIn
  • 7. Semi-manual approaches
  • 8. Corporate mashups – UBS.com
  • 9. Search-driven applications
  • 10. What do these have in common?• Great content– Sometimes volume– Often great quality– Freshness• Great search logic– Well-tailored for theiruse cases– Usage constantlymonitoredBestSolutionBusinessgoalsTechUserneeds
  • 11. Search is much, much morethan just a search box.And the index is just oneof its modules
  • 12. INFORMATION MARKETPLACETaming the…
  • 13. Your typical CMS-based web siteManualeditorialeffortsAutomaticcontentaggregation
  • 14. Traditional search, Twitter, etc.AutomaticcontentaggregationManualeditorialefforts
  • 15. AutomaticcontentaggregationManualeditorialeffortsThe window of opportunity?
  • 16. The CMS vs. reality
  • 17. What we really want to doCMSReach ofsearch engine
  • 18. The solutionIncrease usage – Increase customer satisfaction – Increase conversion
  • 19. A search-driven website
  • 20. It’s more common than you think!SharePoint 2013 is powered by Search and encourages you to surface search-driven content
  • 21. The “content improvement” cycle
  • 22. Surfacing search-driven contentEncourages publishers to improve content qualityWill have to think about internal SEOLimit dependencies on one particular content source systemAgility and completeness. Not all data needs to origin from the CMSTakes you beyond what’s available in your organizationHarvest (moderated?) user content from e.g. social mediaMeans you’re actually working with the long tailAnd gain access to vast amounts of analytics for further improvements