On October 23rd, 2014, we updated our
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What do these have in common?• Great content– Sometimes volume– Often great quality– Freshness• Great search logic– Well-tailored for theiruse cases– Usage constantlymonitoredBestSolutionBusinessgoalsTechUserneeds
Search is much, much morethan just a search box.And the index is just oneof its modules
INFORMATION MARKETPLACETaming the…
Your typical CMS-based web siteManualeditorialeffortsAutomaticcontentaggregation
Traditional search, Twitter, etc.AutomaticcontentaggregationManualeditorialefforts
AutomaticcontentaggregationManualeditorialeffortsThe window of opportunity?
The CMS vs. reality
What we really want to doCMSReach ofsearch engine
It’s more common than you think!SharePoint 2013 is powered by Search and encourages you to surface search-driven content
The “content improvement” cycle
Surfacing search-driven contentEncourages publishers to improve content qualityWill have to think about internal SEOLimit dependencies on one particular content source systemAgility and completeness. Not all data needs to origin from the CMSTakes you beyond what’s available in your organizationHarvest (moderated?) user content from e.g. social mediaMeans you’re actually working with the long tailAnd gain access to vast amounts of analytics for further improvements