Why Should Your Company Blog?

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This presentation walks through the steps of blogging ROI. It also provides blogging content examples from a list of 200 ideas.

This presentation walks through the steps of blogging ROI. It also provides blogging content examples from a list of 200 ideas.

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Transcript

  • 1.
    • Make Blog Content Work for You
    START >>
  • 2. TAG CLOUD
  • 3. INTRODUCTION Why should your company blog? Chris Baggott Co-founder and CEO Compendium Blogware
  • 4. CONTENT It’s all about the Content… What Content? Douglas Karr Co-founder and VP, Blogging Evangelism Compendium Blogware
  • 5.
    • (Keywords) x (Clicks) x (PPC Value)
    • / (MHrs * $) * (Platform & SEO)
    • = ROBI
    BLOGGING ROI
  • 6.
    • Google “200 Blog Post Ideas”
    200 BLOG POST IDEAS
  • 7.
    • #5 What is your ideal client?
    TOP CONTENT
  • 8. TOP CONTENT #49 What's the latest breakthrough in your industry?
  • 9. TOP CONTENT #60 What's the latest mistake your company made? How did you recover?
  • 10. TOP CONTENT #75 What differentiates you from your competition?
  • 11. TOP CONTENT #90 What rules do you follow on how to treat customers?
  • 12. TOP CONTENT #96 How do you provide customers return on investment?
  • 13. TOP CONTENT #119 What's the last case study you released?
  • 14. TOP CONTENT #135 How can someone get in touch with you or your company?
  • 15. TOP CONTENT #154 What training are your employees attending ?
  • 16. TOP CONTENT #185 How can a customer leverage your product or service for best results?
  • 17. TOP CONTENT #194 What do your customers expect from you that you deliver?
  • 18.
    • Thoughts & Questions?
    QUESTIONS & ANSWERS
  • 19.
    • You learned something today, it will help your readers, too!
    • You did something today, your readers want to know about it, too!
    • You taught something today, your readers want to learn, too!
    • You heard something today, your readers want to hear about it, too!
    IT’S ABOUT THEM
  • 20.
    • Chris: [email_address]
    • Doug: [email_address]
    • Website: www.compendiumblogware.com
    CONTACT US