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<ul><li>Make Blog Content Work for You  </li></ul>START >>
TAG CLOUD
INTRODUCTION Why should your company blog? Chris Baggott Co-founder and CEO Compendium Blogware
CONTENT It’s all about the Content…  What Content? Douglas Karr Co-founder and VP, Blogging Evangelism Compendium Blogware
<ul><li>(Keywords) x (Clicks) x (PPC Value) </li></ul><ul><li>/ (MHrs * $) * (Platform & SEO) </li></ul><ul><li>= ROBI </l...
<ul><li>Google “200 Blog Post Ideas” </li></ul>200 BLOG POST IDEAS
<ul><li>#5 What is your ideal client? </li></ul>TOP CONTENT
  TOP CONTENT #49 What's the latest  breakthrough in your industry?
  TOP CONTENT #60 What's the latest mistake your company made?  How did you recover?
  TOP CONTENT #75 What differentiates you from your competition?
  TOP CONTENT #90 What rules do you follow on how to treat customers?
  TOP CONTENT #96 How do you provide customers return on investment?
  TOP CONTENT #119 What's the last case study you released?
  TOP CONTENT #135 How can someone get in touch with you or your company?
  TOP CONTENT #154 What training are your employees  attending ?
  TOP CONTENT #185 How can a customer leverage your product or service for best results?
  TOP CONTENT #194 What do your customers expect from you that you deliver?
<ul><li>Thoughts & Questions? </li></ul>QUESTIONS & ANSWERS
<ul><li>You  learned  something today, it will help your readers, too! </li></ul><ul><li>You  did  something today, your r...
<ul><li>Chris:  [email_address] </li></ul><ul><li>Doug:  [email_address] </li></ul><ul><li>Website:  www.compendiumblogwar...
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Why Should Your Company Blog?

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This presentation walks through the steps of blogging ROI. It also provides blogging content examples from a list of 200 ideas.

Published in: Technology, Business
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Transcript of "Why Should Your Company Blog?"

  1. 1. <ul><li>Make Blog Content Work for You </li></ul>START >>
  2. 2. TAG CLOUD
  3. 3. INTRODUCTION Why should your company blog? Chris Baggott Co-founder and CEO Compendium Blogware
  4. 4. CONTENT It’s all about the Content… What Content? Douglas Karr Co-founder and VP, Blogging Evangelism Compendium Blogware
  5. 5. <ul><li>(Keywords) x (Clicks) x (PPC Value) </li></ul><ul><li>/ (MHrs * $) * (Platform & SEO) </li></ul><ul><li>= ROBI </li></ul>BLOGGING ROI
  6. 6. <ul><li>Google “200 Blog Post Ideas” </li></ul>200 BLOG POST IDEAS
  7. 7. <ul><li>#5 What is your ideal client? </li></ul>TOP CONTENT
  8. 8. TOP CONTENT #49 What's the latest breakthrough in your industry?
  9. 9. TOP CONTENT #60 What's the latest mistake your company made? How did you recover?
  10. 10. TOP CONTENT #75 What differentiates you from your competition?
  11. 11. TOP CONTENT #90 What rules do you follow on how to treat customers?
  12. 12. TOP CONTENT #96 How do you provide customers return on investment?
  13. 13. TOP CONTENT #119 What's the last case study you released?
  14. 14. TOP CONTENT #135 How can someone get in touch with you or your company?
  15. 15. TOP CONTENT #154 What training are your employees attending ?
  16. 16. TOP CONTENT #185 How can a customer leverage your product or service for best results?
  17. 17. TOP CONTENT #194 What do your customers expect from you that you deliver?
  18. 18. <ul><li>Thoughts & Questions? </li></ul>QUESTIONS & ANSWERS
  19. 19. <ul><li>You learned something today, it will help your readers, too! </li></ul><ul><li>You did something today, your readers want to know about it, too! </li></ul><ul><li>You taught something today, your readers want to learn, too! </li></ul><ul><li>You heard something today, your readers want to hear about it, too! </li></ul>IT’S ABOUT THEM
  20. 20. <ul><li>Chris: [email_address] </li></ul><ul><li>Doug: [email_address] </li></ul><ul><li>Website: www.compendiumblogware.com </li></ul>CONTACT US
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