Why Should Your Company Blog?
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Why Should Your Company Blog?

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This presentation walks through the steps of blogging ROI. It also provides blogging content examples from a list of 200 ideas.

This presentation walks through the steps of blogging ROI. It also provides blogging content examples from a list of 200 ideas.

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Why Should Your Company Blog? Why Should Your Company Blog? Presentation Transcript

    • Make Blog Content Work for You
    START >>
  • TAG CLOUD
  • INTRODUCTION Why should your company blog? Chris Baggott Co-founder and CEO Compendium Blogware
  • CONTENT It’s all about the Content… What Content? Douglas Karr Co-founder and VP, Blogging Evangelism Compendium Blogware
    • (Keywords) x (Clicks) x (PPC Value)
    • / (MHrs * $) * (Platform & SEO)
    • = ROBI
    BLOGGING ROI
    • Google “200 Blog Post Ideas”
    200 BLOG POST IDEAS
    • #5 What is your ideal client?
    TOP CONTENT
  • TOP CONTENT #49 What's the latest breakthrough in your industry?
  • TOP CONTENT #60 What's the latest mistake your company made? How did you recover?
  • TOP CONTENT #75 What differentiates you from your competition?
  • TOP CONTENT #90 What rules do you follow on how to treat customers?
  • TOP CONTENT #96 How do you provide customers return on investment?
  • TOP CONTENT #119 What's the last case study you released?
  • TOP CONTENT #135 How can someone get in touch with you or your company?
  • TOP CONTENT #154 What training are your employees attending ?
  • TOP CONTENT #185 How can a customer leverage your product or service for best results?
  • TOP CONTENT #194 What do your customers expect from you that you deliver?
    • Thoughts & Questions?
    QUESTIONS & ANSWERS
    • You learned something today, it will help your readers, too!
    • You did something today, your readers want to know about it, too!
    • You taught something today, your readers want to learn, too!
    • You heard something today, your readers want to hear about it, too!
    IT’S ABOUT THEM
    • Chris: [email_address]
    • Doug: [email_address]
    • Website: www.compendiumblogware.com
    CONTACT US