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Why Business Blogs Win Search


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This presentation outlines why business blogs are found in search. It also describes how blogs are optimized in search engines. The components of your blog are the most important in reaching as much …

This presentation outlines why business blogs are found in search. It also describes how blogs are optimized in search engines. The components of your blog are the most important in reaching as much search traffic as possible.

Published in: Technology, Design

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  • 1. Please submit all questions using the questions tab on your GoToWebinar interface.
  • 2. Why Business Blogs Win Search Chris Baggott CEO/CoFounder Compendium Blogware
  • 3. As Much As 80% of all web 100% interactions begin with search 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Source: Pew Internet & American Life Project *Not online
  • 4. Search Strategies 1,000’s Keyword Phrases Targeted 0 Website SEO PPC Campaigns
  • 5. Do you want Blogs to drive search traffic?
  • 6. The Myth of Blog Readership
  • 7. Who’s Successful? 77% of Business Not Thrilled!
  • 8. The Blog Realities “Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007 “-it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008
  • 9. Don’t Fight It: Blogging For Search “Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel
  • 10. “Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular.” Vanessa Fox: Search Engine Land
  • 11. Why Blogging works for SEO • Titles • Keywords • Recent/Frequency • Links • Blog Volume • Relevance
  • 12. “By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page.” SEO Expert: Steven Bradley
  • 13. “Burn the thesaurus. Think about the words that people use to find you.” “Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing
  • 14. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms
  • 15. Beware of Stuffing
  • 16. Recency/Frequency Measure the Competition
  • 17. Recency/Frequency Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent
  • 18. Volume/Traffic Correlation
  • 19. Links I believe credibility in the content creation tactic is the key driving force for securing links. Link Expert: Debra Mastaler.
  • 20. Blog Volume
  • 21. Blog Volume BJ Details: 200 Active Clients Analyzed, February 20, 2009. On average, a client with 400 keyword blogs will see 894% more traffic than a client with 25 keyword blogs.
  • 22. Case Studies Certain Software Blogging Program
  • 23. Traffic
  • 24. Visitor Trending Lifetime of Blog Program
  • 25. PPC vs. Blog Lifetime of Blog Program
  • 26. Return on Investment for 2008: 240%
  • 27. UK Based: Bowland Solutions Bowland Solutions’ Program • 22 Keywords • 3 Bloggers Visitor Trending Traffic
  • 28. Palisade Corporation Palisade Blog Program: • 26 Keyword Blogs • 4 Bloggers Visitor Trending Traffic
  • 29. Footwear Etc Footwear Etc Program • 20 Keywords • 5 Bloggers Visitor Trending Traffic
  • 30. CVENT CVENT Program • 196 Keywords Visitor Trending Traffic
  • 31. ROI Roto-Rooter Local Exact Target
  • 32. Judging Relevance Is the searcher happy?
  • 33. Hilary Lee: Fairytale Brownies
  • 34. • 7272 Total blog visits • 939 Conversions 13% • Avg. of 6.41 pages viewed • Avg. time on site was 6 minutes • 30.3% Bounce Rate
  • 35. • 110 Orders • 183 sold items • $5600 in sales • AOV of $54.00 • 130 Total catalog requests
  • 36. Why Business Blogs Win Search • Titles • Keywords • Recent/Frequent • Links • Blog Volume • Relevance
  • 37. Thoughts & Questions? Chris Baggott CEO/CoFounder Compendium Blogware