This presentation outlines why business blogs are found in search. It also describes how blogs are optimized in search engines. The components of your blog are the most important in reaching as much search traffic as possible.
77% of Business Not Thrilled!
The Blog Realities
“Most Web surfers don’t even realize they
are reading blogs. The distinction between
blogs and mainstream media is blurring
rapidly.” — David L. Sifry, founder and chairman,
Technorati, April 2007
“-it is not always clear or relevant to the end
user whether a particular destination is a
blog….” eMarketer 2008
Don’t Fight It:
Blogging For Search
“Organic Search Traffic is the
most critical metric I track.”
Kelly Feller Social Media Manager - Intel
“Relevance means keeping to a topic,
helping the search engine understand
what your site is about and, ideally,
about one thing in particular.”
Vanessa Fox: Search Engine Land
Why Blogging works for SEO
• Blog Volume
“By far the most important piece of writing you’ll
do on any given page is your page title. Search
engines consider your page title to be very
indicative of what can be found on the page.”
SEO Expert: Steven Bradley
“Burn the thesaurus. Think about the words that
people use to find you.”
“Then, as a revolutionary new internet marketing
strategy, actually write those words in your copy.
You'll get more traffic.
You'll get more sales/leads/whatever. “
Ian Lurie: Conversation Marketing
"Think about what people are going to type...and talk about that"
Matt Cutts: Google
3,000,000 Searches/ 200 Terms
Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies
<10,000 competing pages: Write once a week.
10,001-100,000 competing pages: Write twice a week.
100,001-200,000 competing pages: Write three times a week.
200,001-2,000,000 competing pages: Write every day.
You can’t have Too Much content!
You can’t be Too Frequent