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Why Business Blogs Win Search




              Chris Baggott
             CEO/CoFounder
        Compendium Blogware
As Much As 80% of all web
   100%                              interactions begin with search
    90%

    80%

    70%

 ...
Search Strategies


      1,000’s




Keyword
Phrases
Targeted




           0

                Website SEO   PPC Campaig...
Do you want Blogs to drive search traffic?
The Myth of Blog Readership
Who’s Successful?

77% of Business Not Thrilled!
The Blog Realities


“Most Web surfers don’t even realize they
are reading blogs. The distinction between
blogs and mainst...
Don’t Fight It:


Blogging For Search
              “Organic Search Traffic is the
              most critical metric I tr...
“Relevance means keeping to a topic,
helping the search engine understand
what your site is about and, ideally,
about one ...
Why Blogging works for SEO




        •   Titles
        •   Keywords
        •   Recent/Frequency
        •   Links
    ...
“By far the most important piece of writing you’ll
do on any given page is your page title. Search
engines consider your p...
“Burn the thesaurus. Think about the words that
people use to find you.”

“Then, as a revolutionary new internet marketing...
Keywords

"Think about what people are going to type...and talk about that"
Matt Cutts: Google




3,000,000 Searches/ 200...
Beware
   of
Stuffing
Recency/Frequency




         Measure the Competition
Recency/Frequency


Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies


<10,000 competing pag...
Volume/Traffic Correlation
Links



I believe credibility in the content creation tactic is
the key driving force for securing links.
               ...
Blog Volume
Blog Volume




BJ


Details: 200 Active Clients Analyzed, February 20, 2009. On average, a client with 400
keyword blogs ...
Case Studies


Certain Software
Blogging Program
Traffic
Visitor Trending




  Lifetime of Blog Program
PPC vs. Blog




Lifetime of Blog Program
Return on Investment for
          2008:

     240%
UK Based: Bowland Solutions

                      Bowland Solutions’ Program
                              • 22 Keywords
...
Palisade Corporation

                     Palisade Blog Program:
                          • 26 Keyword Blogs
           ...
Footwear Etc

                       Footwear Etc Program
                           • 20 Keywords
                       ...
CVENT

                       CVENT Program
                       • 196 Keywords

Visitor Trending




                  ...
ROI



Roto-Rooter Local     Exact Target
Judging Relevance

Is the searcher happy?
Hilary Lee: Fairytale Brownies
• 7272 Total blog visits

• 939 Conversions 13%

• Avg. of 6.41 pages viewed

• Avg. time on site was 6 minutes

• 30.3% B...
• 110 Orders

• 183 sold items

• $5600 in sales

• AOV of $54.00


• 130 Total catalog requests
Why Business Blogs Win Search

       • Titles
       • Keywords
       • Recent/Frequent
       • Links
       • Blog Vol...
Thoughts & Questions?




                    Chris Baggott
                     CEO/CoFounder
                Compendium ...
Why Business Blogs Win Search
Why Business Blogs Win Search
Why Business Blogs Win Search
Why Business Blogs Win Search
Why Business Blogs Win Search
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Why Business Blogs Win Search

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This presentation outlines why business blogs are found in search. It also describes how blogs are optimized in search engines. The components of your blog are the most important in reaching as much search traffic as possible.

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Transcript of "Why Business Blogs Win Search"

  1. 1. Please submit all questions using the questions tab on your GoToWebinar interface.
  2. 2. Why Business Blogs Win Search Chris Baggott CEO/CoFounder Compendium Blogware
  3. 3. As Much As 80% of all web 100% interactions begin with search 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Source: Pew Internet & American Life Project *Not online
  4. 4. Search Strategies 1,000’s Keyword Phrases Targeted 0 Website SEO PPC Campaigns
  5. 5. Do you want Blogs to drive search traffic?
  6. 6. The Myth of Blog Readership
  7. 7. Who’s Successful? 77% of Business Not Thrilled!
  8. 8. The Blog Realities “Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007 “-it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008
  9. 9. Don’t Fight It: Blogging For Search “Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel
  10. 10. “Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular.” Vanessa Fox: Search Engine Land
  11. 11. Why Blogging works for SEO • Titles • Keywords • Recent/Frequency • Links • Blog Volume • Relevance
  12. 12. “By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page.” SEO Expert: Steven Bradley
  13. 13. “Burn the thesaurus. Think about the words that people use to find you.” “Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing
  14. 14. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms
  15. 15. Beware of Stuffing
  16. 16. Recency/Frequency Measure the Competition
  17. 17. Recency/Frequency Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent
  18. 18. Volume/Traffic Correlation
  19. 19. Links I believe credibility in the content creation tactic is the key driving force for securing links. Link Expert: Debra Mastaler.
  20. 20. Blog Volume
  21. 21. Blog Volume BJ Details: 200 Active Clients Analyzed, February 20, 2009. On average, a client with 400 keyword blogs will see 894% more traffic than a client with 25 keyword blogs.
  22. 22. Case Studies Certain Software Blogging Program
  23. 23. Traffic
  24. 24. Visitor Trending Lifetime of Blog Program
  25. 25. PPC vs. Blog Lifetime of Blog Program
  26. 26. Return on Investment for 2008: 240%
  27. 27. UK Based: Bowland Solutions Bowland Solutions’ Program • 22 Keywords • 3 Bloggers Visitor Trending Traffic
  28. 28. Palisade Corporation Palisade Blog Program: • 26 Keyword Blogs • 4 Bloggers Visitor Trending Traffic
  29. 29. Footwear Etc Footwear Etc Program • 20 Keywords • 5 Bloggers Visitor Trending Traffic
  30. 30. CVENT CVENT Program • 196 Keywords Visitor Trending Traffic
  31. 31. ROI Roto-Rooter Local Exact Target
  32. 32. Judging Relevance Is the searcher happy?
  33. 33. Hilary Lee: Fairytale Brownies
  34. 34. • 7272 Total blog visits • 939 Conversions 13% • Avg. of 6.41 pages viewed • Avg. time on site was 6 minutes • 30.3% Bounce Rate
  35. 35. • 110 Orders • 183 sold items • $5600 in sales • AOV of $54.00 • 130 Total catalog requests
  36. 36. Why Business Blogs Win Search • Titles • Keywords • Recent/Frequent • Links • Blog Volume • Relevance
  37. 37. Thoughts & Questions? Chris Baggott CEO/CoFounder Compendium Blogware chrisb@compendiumblogware.com
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