And this becomes the most important and measurable objective to Corporate Blogging. Search Engine Optimization is a Content Strategy above all else. The key elements of SEO are keywords, page titles matching keywords, recent and frequent content updates, inbound links and most importantly relevance. What Compendium uniquely offers is an easy to use system to empower all of your employees or constituents to participate in content generation and then through our algorithms, organizes that content around specific topics or keywords.
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Why Blogging is Your #1 Search Marketing Tool Chris Baggott Co-Founder and CEO Compendium Blogware
Source: Pew Internet & American Life Project *Not online As Much As 80% of all web interactions begin with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking
Who’s Successful? 77% of Business Not Thrilled!
“ Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007 “ -it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008 The Blog Realities
Blogging For Search Don’t Fight It: “ Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel
“ By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley
“ Burn the thesaurus. Think about the words that people use to find you.” “ Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing
Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms
Recency/Frequency Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent