What Third Generation Blogging Means To You
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What Third Generation Blogging Means To You

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This presentation outlines how third generation business blogging is here to stay. It also discusses how blogging effectively communications information. The presentation shows how blogging has ...

This presentation outlines how third generation business blogging is here to stay. It also discusses how blogging effectively communications information. The presentation shows how blogging has evolved over time and is a beneficial technological advance.

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What Third Generation Blogging Means To You What Third Generation Blogging Means To You Presentation Transcript

  • Please submit your questions using the questions tab on your GoToWebinar interface.
  • What Third Generation Blogging Means To You
    Chris Baggott
    Co-Founder and CEO
    Compendium Blogware
  • Slope of Enlightenment:
    More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood.
    Second- and third-generation products appear from technology providers.
    More enterprises fund pilots; conservative companies remain cautious.
  • “Don’t Trust Any
    Media Over 10!”
  • “Hey Look!
    I’m a
    Thought Leader”
  • Don’t Laugh
    Too Hard…
    We’ve All
    Done It..
  • Nobody knows our
    products better!
    We know our
    customers best
    We are real people, we like our work …and there are lots of us
  • “benefit the enterprise”
    1st Generation - None (it’s journalism)
    2nd Generation - Thought Leadership?
    3rd Generation - Inbound Marketing
  • Why Am I in
    Business?
  • Uhhhh…
  • What is Blogging….Really?
  • It’s a Great Way To Get Out Information
  • Who Benefits From Information Most?
  • Almost All Blog Traffic Looks Like This:
    “Organic Search Traffic is the most critical metric I track.”
    Kelly Feller Social Media Manager - Intel
  • Hold Phone Jack!
    So You Are
    Saying….
    3rd Generation Means
    Blogging For
    A Search Audience!!
    BINGO!
  • Ok…..so that covers the benefits portion 3G Blogging
    What about the Technology?
  • 1st Generation:
    Homemade Blog Software
  • 2nd Generation:
    Social Networks
  • 3rd Generation:
    Targeted messages delivered around specific keywords.
    © 2009 Compendium Blogware, All Rights Reserved
  • How
    Create multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) content.
    © 2009 Compendium Blogware, All Rights Reserved
  • Third Generation Blogging Software
    v
    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
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    © 2009 Compendium Blogware, All Rights Reserved
  • “Like Tickets In The Lottery”
    Mike Volpe: HubSpot
  • Questions & Answers
    Chris Baggott
    CEO/CoFounder
    Compendium Blogware
    chrisb@compendiumblogware.com