Please submit your questions using the questions tab on your GoToWebinar interface.<br />
What Third Generation Blogging Means To You<br />Chris Baggott<br />Co-Founder and CEO<br />Compendium Blogware<br />
Slope of Enlightenment:<br />More instances of how the technology can benefit the enterprise start to crystallize and beco...
“Don’t Trust Any<br />Media Over 10!”<br />
“Hey Look!<br />I’m a <br />Thought Leader”<br />
Don’t Laugh<br />Too Hard…<br />We’ve All <br />Done It..<br />
Nobody knows our<br />products better!<br />We know our<br />customers best<br />We are real people, we like our work …and...
“benefit the enterprise”<br />1st Generation - None (it’s journalism)<br />2nd Generation - Thought Leadership?<br />3rd G...
Why Am I in <br />Business?<br />
Uhhhh…<br />
What is Blogging….Really?<br />
It’s a Great Way To Get Out Information<br />
Who Benefits From Information Most?<br />
Almost All Blog Traffic Looks Like This:<br />“Organic Search Traffic is the most critical metric I track.”<br />Kelly Fel...
Hold Phone Jack!<br />So You Are<br />Saying….<br />3rd Generation Means<br />Blogging For <br />A Search Audience!!<br />...
Ok…..so that covers the benefits portion 3G Blogging<br />What about the Technology?<br />
1st Generation:<br />Homemade Blog Software<br />
2nd Generation:<br />Social Networks<br />
3rd Generation:<br />Targeted messages delivered around specific keywords.<br />© 2009 Compendium Blogware, All Rights Res...
How<br />Create multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) con...
Third Generation Blogging Software<br />v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
“Like Tickets In The Lottery”<br />Mike Volpe: HubSpot<br />
Questions & Answers<br />Chris Baggott<br />CEO/CoFounder<br />Compendium Blogware<br />chrisb@compendiumblogware.com<br />
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What Third Generation Blogging Means To You

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This presentation outlines how third generation business blogging is here to stay. It also discusses how blogging effectively communications information. The presentation shows how blogging has evolved over time and is a beneficial technological advance.

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What Third Generation Blogging Means To You

  1. 1. Please submit your questions using the questions tab on your GoToWebinar interface.<br />
  2. 2. What Third Generation Blogging Means To You<br />Chris Baggott<br />Co-Founder and CEO<br />Compendium Blogware<br />
  3. 3.
  4. 4. Slope of Enlightenment:<br />More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. <br />Second- and third-generation products appear from technology providers. <br />More enterprises fund pilots; conservative companies remain cautious.<br />
  5. 5. “Don’t Trust Any<br />Media Over 10!”<br />
  6. 6. “Hey Look!<br />I’m a <br />Thought Leader”<br />
  7. 7. Don’t Laugh<br />Too Hard…<br />We’ve All <br />Done It..<br />
  8. 8. Nobody knows our<br />products better!<br />We know our<br />customers best<br />We are real people, we like our work …and there are lots of us<br />
  9. 9. “benefit the enterprise”<br />1st Generation - None (it’s journalism)<br />2nd Generation - Thought Leadership?<br />3rd Generation - Inbound Marketing<br />
  10. 10. Why Am I in <br />Business?<br />
  11. 11. Uhhhh…<br />
  12. 12.
  13. 13. What is Blogging….Really?<br />
  14. 14. It’s a Great Way To Get Out Information<br />
  15. 15. Who Benefits From Information Most?<br />
  16. 16.
  17. 17. Almost All Blog Traffic Looks Like This:<br />“Organic Search Traffic is the most critical metric I track.”<br />Kelly Feller Social Media Manager - Intel<br />
  18. 18.
  19. 19. Hold Phone Jack!<br />So You Are<br />Saying….<br />3rd Generation Means<br />Blogging For <br />A Search Audience!!<br />BINGO!<br />
  20. 20. Ok…..so that covers the benefits portion 3G Blogging<br />What about the Technology?<br />
  21. 21. 1st Generation:<br />Homemade Blog Software<br />
  22. 22. 2nd Generation:<br />Social Networks<br />
  23. 23. 3rd Generation:<br />Targeted messages delivered around specific keywords.<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  24. 24. How<br />Create multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) content.<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  25. 25.
  26. 26. Third Generation Blogging Software<br />v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  27. 27. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  28. 28. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  29. 29. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  30. 30. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  31. 31. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  32. 32. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  33. 33. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  34. 34. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  35. 35. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  36. 36. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  37. 37. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  38. 38. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  39. 39. v<br />© 2009 Compendium Blogware, All Rights Reserved<br />
  40. 40. “Like Tickets In The Lottery”<br />Mike Volpe: HubSpot<br />
  41. 41. Questions & Answers<br />Chris Baggott<br />CEO/CoFounder<br />Compendium Blogware<br />chrisb@compendiumblogware.com<br />
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