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What Third Generation Blogging Means To YouChris BaggottCo-Founder and CEOCompendium Blogware

Slope of Enlightenment:More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.

“Don’t Trust AnyMedia Over 10!”

“Hey Look!I’m a Thought Leader”

Don’t LaughToo Hard…We’ve All Done It..

Nobody knows ourproducts better!We know ourcustomers bestWe are real people, we like our work …and there are lots of us

“benefit the enterprise”1st Generation - None (it’s journalism)2nd Generation - Thought Leadership?3rd Generation - Inbound Marketing

Why Am I in Business?

Uhhhh…

What is Blogging….Really?

It’s a Great Way To Get Out Information

Who Benefits From Information Most?

Almost All Blog Traffic Looks Like This:“Organic Search Traffic is the most critical metric I track.”Kelly Feller Social Media Manager - Intel

Hold Phone Jack!So You AreSaying….3rd Generation MeansBlogging For A Search Audience!!BINGO!

Ok…..so that covers the benefits portion 3G BloggingWhat about the Technology?

1st Generation:Homemade Blog Software

2nd Generation:Social Networks

3rd Generation:Targeted messages delivered around specific keywords.© 2009 Compendium Blogware, All Rights Reserved

HowCreate multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) content.© 2009 Compendium Blogware, All Rights Reserved

Third Generation Blogging Softwarev© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

v© 2009 Compendium Blogware, All Rights Reserved

“Like Tickets In The Lottery”Mike Volpe: HubSpot

Questions & AnswersChris BaggottCEO/CoFounderCompendium Blogwarechrisb@compendiumblogware.com