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Top 5 Missed Opportunities of Business Blogging
Missed Opportunity #1
Search Engine Optimization




            QuickTime™ and a
              decompressor
     are need...
Don’t Fight It:

Blogging For Search
              “Organic Search Traffic is the
              most critical metric I tra...
Missed Opportunity # 2


                                                  Blog Titles


“By far the most important piece ...
Missed Opportunity # 2


Blog Titles
Missed Opportunity # 3

The Language of the Customer
“Burn the thesaurus. Think about the words that
people use to find you.”

“Then, as a revolutionary new internet marketing...
Keywords
"Think about what people are going to type...and talk about that"
                                               ...
Missed Opportunity # 4


                              Content Volume



       QuickTime™ and a
         decompressor
are...
QuickTime™ and a
         decompressor
are needed to see this picture.
Recency/Frequency




     Measure the Competition
Symbol of CEO
   Excess                        Someone Like Me




                        VS.

…….(The) most credible sou...
QuickTime™ and a
         decompressor
are needed to see this picture.
Ask For Customer Content
QuickTime™ and a
         decompressor
are needed to see this picture.
Missed Opportunity # 5


Call To Action
Questions & Answers
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
Top 5 Total Missed Opportunities of Business Blogging
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Top 5 Total Missed Opportunities of Business Blogging

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Transcript of "Top 5 Total Missed Opportunities of Business Blogging"

  1. 1. Top 5 Missed Opportunities of Business Blogging
  2. 2. Missed Opportunity #1 Search Engine Optimization QuickTime™ and a decompressor are needed to see this picture.
  3. 3. Don’t Fight It: Blogging For Search “Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel
  4. 4. Missed Opportunity # 2 Blog Titles “By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley
  5. 5. Missed Opportunity # 2 Blog Titles
  6. 6. Missed Opportunity # 3 The Language of the Customer
  7. 7. “Burn the thesaurus. Think about the words that people use to find you.” “Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing
  8. 8. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms QuickTime™ and a decompressor are needed to see this picture.
  9. 9. Missed Opportunity # 4 Content Volume QuickTime™ and a decompressor are needed to see this picture.
  10. 10. QuickTime™ and a decompressor are needed to see this picture.
  11. 11. Recency/Frequency Measure the Competition
  12. 12. Symbol of CEO Excess Someone Like Me VS. …….(The) most credible source of information about a company is now “a person like me,” which has risen dramatically to surpass doctors and academic experts for the first time 7th Annual Edelman Trust Barometer
  13. 13. QuickTime™ and a decompressor are needed to see this picture.
  14. 14. Ask For Customer Content
  15. 15. QuickTime™ and a decompressor are needed to see this picture.
  16. 16. Missed Opportunity # 5 Call To Action
  17. 17. Questions & Answers
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