@JKROHRS
@JKROHRS
•   Generate leads•   Make it easy for individuals to    obtain a quote using a    proprietary Mobile Messaging    Busines...
Replies by sending agePrompted to reply with      gender Replies with genderPrompted to reply with     Zip CodeReplies wit...
She replies with heremail addressReceives an instantquote via textReceives follow-up textannouncing how toapply
Auto Reply EmailWhether people receivea quote via Text or viathe Mobile Website,each receives this follow-up email prompti...
Slide via JESS3
Content
Global mobile data traffic will increase 13-fold between 2012 and 2017.                                                   ...
Behavior Differences of Mobile Traffic vs Non-Mobile Traffic
Case Study: iGoDigital                  Pages Per Visit: 22% Improvement                  Bounce Rate: 11% Improvement
Case Study: Weblink                Pages Per Visit: 8% Improvement                Visit Duration: 55% Improvement
Best Practices Implement a Responsive Design Create Easily Digestible Content (short paragraphs) Mobile Friendly Emails...
PRESENTERS       Kyle Lacy                        James PadenSenior Manager Content            Vice President of Product M...
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
The State of Mobile Content Marketing Webinar: Compendium & ExactTarget
Upcoming SlideShare
Loading in …5
×

The State of Mobile Content Marketing Webinar: Compendium & ExactTarget

597
-1

Published on

Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge.

Kyle Lacy of ExactTarget and James Paden of Compendium discuss the trends around mobile content marketing. 2013 will be the year of mobile return on investment (ROI) and Kyle and James show you what the market research shows are the key mobile content marketing data points to consider.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
597
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The State of Mobile Content Marketing Webinar: Compendium & ExactTarget

  1. 1. @JKROHRS
  2. 2. @JKROHRS
  3. 3. • Generate leads• Make it easy for individuals to obtain a quote using a proprietary Mobile Messaging Business Process• Target the Individual Health Insurance Market [ 25 - 44 year olds ]• Use signage at rail and bus stations to invite individuals to obtain an instant insurance quote via text
  4. 4. Replies by sending agePrompted to reply with gender Replies with genderPrompted to reply with Zip CodeReplies with Zip CodePrompted to reply with email address
  5. 5. She replies with heremail addressReceives an instantquote via textReceives follow-up textannouncing how toapply
  6. 6. Auto Reply EmailWhether people receivea quote via Text or viathe Mobile Website,each receives this follow-up email prompting themto apply.Results•Campaign ran 20 Weeks•Generated 449 Inquiries•Produced 201 Leads•Increased Sales 10%
  7. 7. Slide via JESS3
  8. 8. Content
  9. 9. Global mobile data traffic will increase 13-fold between 2012 and 2017. Cisco, 2013
  10. 10. Behavior Differences of Mobile Traffic vs Non-Mobile Traffic
  11. 11. Case Study: iGoDigital Pages Per Visit: 22% Improvement Bounce Rate: 11% Improvement
  12. 12. Case Study: Weblink Pages Per Visit: 8% Improvement Visit Duration: 55% Improvement
  13. 13. Best Practices Implement a Responsive Design Create Easily Digestible Content (short paragraphs) Mobile Friendly Emails Share Mobile-Optimized Content via Social and Email Channels Link to Existing Content Include Call to Actions in Content Thumb-Friendly Call to Actions (at least 44x44 pixels) Images Drive Engagement, Content Drives Action
  14. 14. PRESENTERS Kyle Lacy James PadenSenior Manager Content Vice President of Product Marketing & Research @kyleplacy @JamesPaden www.exacttarget.com www.compendium.com

×