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Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge.
Kyle Lacy of ExactTarget and James Paden of Compendium discuss the trends around mobile content marketing. 2013 will be the year of mobile return on investment (ROI) and Kyle and James show you what the market research shows are the key mobile content marketing data points to consider.