Software for Search: Compendium, SEOmoz, & Distilled
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Software for Search: Compendium, SEOmoz, & Distilled

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Software for Search: Compendium, SEOmoz, & Distilled Software for Search: Compendium, SEOmoz, & Distilled Presentation Transcript

  • SEO Roundtable Discussion
    Software for Search
    @ChrisBaggott
    @RandFish
    @WillCritchlow
  • Lessons from 2010
  • Personalization -> Localization
  • Google Places Rankings
    http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
  • Twitter + Facebook Directly Influence Rankings
    Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
    Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 
    http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • SEO Trends in 2011
    2011!!
  • No “Canonical” SERPs
  • More Influence from Social
  • Growing Vertical Opportunities
  • (When) Will the Webspam Hammer Fall?
  • Software for Social & Search
  • The Search Demand Curve
    © 2010 Compendium, All Rights Reserved
  • Blog Reality: What Percentage of Visitors are Brand New?
  • Volume / Traffic Correlation
  • © 2010 Compendium, All Rights Reserved
  • Add on Bonus: Customers also posted on Trip Advisor
  • Total Campaign Traffic So Far
  • 16%
    12%
    11%
    9%
    16%
    15%
    18%
    16%
    29%
    © 2010 Compendium, All Rights Reserved
  • SEOmoz PRO Features
  • SEOmoz PRO
    http://pro.seomoz.org
  • Campaign Management
  • Crawl Diagnostics
  • Rank Tracking
  • On-Page Recommendations
  • Self + Competitive Link Data
  • mozBar
  • Open Site Explorer
  • The Primary Benefits of PRO
    • Scale Your SEO Efforts (spend less time doing more)
    • Keep Your SEO Safe (moz checks your site every week)
    • One Source for all your SEO Metrics
    • Installation or Dev Time Not Required
    • Recommendations are Research-Backed
    • We’re Constantly Upgrading Based on Your Feedback
  • Limits of Automation
    Will Critchlow
    Head of R&D, Distilled
  • “Every time I learn something new, it pushes something out of my brain”
  • Want:
    “smart and gets things done”
  • (Some people) are good at hard problems
  • Examples - consulting
    “Welcome visitor, please find out selection of [insert product] below, we have [number of products] items. We think you’ll like them!”
  • Examples - execution
    Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural
  • People are needed
    • To draw meaning from data(*)
    • To build strategies
    • To research complex problems
    • To write great content(*)
    • To debug
    • For design(*)
    (*) at the time of writing
  • The “Affiliate” Penalty
    When do we build software?
  • Questions?
    @ChrisBaggott
    Blog: blogging.compendiumblog.com
    Email: chris@compendium.com
    @WillCritchlow
    Blog: www.distilled.co.uk/blog
    Email: will.critchlow@distilled.co.uk
    @RandFish
    Blog: www.seomoz.org/blog
    Email: rand@seomoz.org