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SEO Roundtable Discussion<br />Software for Search<br />@ChrisBaggott<br />@RandFish<br />@WillCritchlow<br />
Lessons from 2010<br />
Personalization -> Localization<br />
Google Places Rankings<br />http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data<br />
Twitter + Facebook Directly Influence Rankings<br />Danny Sullivan: If an article is retweeted or referenced much in Twitt...
SEO Trends in 2011<br />2011!!<br />
No “Canonical” SERPs<br />
More Influence from Social<br />
Growing Vertical Opportunities<br />
(When) Will the Webspam Hammer Fall?<br />
Software for Social & Search<br />
The Search Demand Curve<br />© 2010 Compendium, All Rights Reserved<br />
Blog Reality: What Percentage of Visitors are Brand New?<br />
Volume / Traffic Correlation<br />
© 2010 Compendium, All Rights Reserved<br />
Add on Bonus:  Customers also posted on Trip Advisor<br />
Total Campaign Traffic So Far<br />
16%<br />12%<br />11%<br />9%<br />16%<br />15%<br />18%<br />16%<br />29%<br />© 2010 Compendium, All Rights Reserved<br />
SEOmoz PRO Features<br />
SEOmoz PRO<br />http://pro.seomoz.org<br />
Campaign Management<br />
Crawl Diagnostics<br />
Rank Tracking<br />
On-Page Recommendations<br />
Self + Competitive Link Data<br />
mozBar<br />
Open Site Explorer<br />
The Primary Benefits of PRO<br /><ul><li>Scale Your SEO Efforts (spend less time doing more)
 Keep Your SEO Safe (moz checks your site every week)
One Source for all your SEO Metrics
 Installation or Dev Time Not Required
 Recommendations are Research-Backed
 We’re Constantly Upgrading Based on Your Feedback</li></li></ul><li>Limits of Automation<br />Will Critchlow<br />Head of...
“Every time I learn something new, it pushes something out of my brain”<br />
Want:<br />“smart and gets things done”<br />
(Some people) are good at hard problems<br />
Examples - consulting<br />“Welcome visitor, please find out selection of [insert product] below, we have [number of produ...
Examples - execution<br />Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural<br />
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Software for Search: Compendium, SEOmoz, & Distilled

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Transcript of "Software for Search: Compendium, SEOmoz, & Distilled"

  1. 1. SEO Roundtable Discussion<br />Software for Search<br />@ChrisBaggott<br />@RandFish<br />@WillCritchlow<br />
  2. 2. Lessons from 2010<br />
  3. 3. Personalization -> Localization<br />
  4. 4. Google Places Rankings<br />http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data<br />
  5. 5. Twitter + Facebook Directly Influence Rankings<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?<br />Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article <br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. SEO Trends in 2011<br />2011!!<br />
  10. 10. No “Canonical” SERPs<br />
  11. 11. More Influence from Social<br />
  12. 12. Growing Vertical Opportunities<br />
  13. 13. (When) Will the Webspam Hammer Fall?<br />
  14. 14. Software for Social & Search<br />
  15. 15. The Search Demand Curve<br />© 2010 Compendium, All Rights Reserved<br />
  16. 16. Blog Reality: What Percentage of Visitors are Brand New?<br />
  17. 17. Volume / Traffic Correlation<br />
  18. 18.
  19. 19. © 2010 Compendium, All Rights Reserved<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. Add on Bonus: Customers also posted on Trip Advisor<br />
  31. 31. Total Campaign Traffic So Far<br />
  32. 32. 16%<br />12%<br />11%<br />9%<br />16%<br />15%<br />18%<br />16%<br />29%<br />© 2010 Compendium, All Rights Reserved<br />
  33. 33. SEOmoz PRO Features<br />
  34. 34. SEOmoz PRO<br />http://pro.seomoz.org<br />
  35. 35. Campaign Management<br />
  36. 36. Crawl Diagnostics<br />
  37. 37. Rank Tracking<br />
  38. 38. On-Page Recommendations<br />
  39. 39. Self + Competitive Link Data<br />
  40. 40. mozBar<br />
  41. 41. Open Site Explorer<br />
  42. 42. The Primary Benefits of PRO<br /><ul><li>Scale Your SEO Efforts (spend less time doing more)
  43. 43. Keep Your SEO Safe (moz checks your site every week)
  44. 44. One Source for all your SEO Metrics
  45. 45. Installation or Dev Time Not Required
  46. 46. Recommendations are Research-Backed
  47. 47. We’re Constantly Upgrading Based on Your Feedback</li></li></ul><li>Limits of Automation<br />Will Critchlow<br />Head of R&D, Distilled<br />
  48. 48. “Every time I learn something new, it pushes something out of my brain”<br />
  49. 49. Want:<br />“smart and gets things done”<br />
  50. 50. (Some people) are good at hard problems<br />
  51. 51. Examples - consulting<br />“Welcome visitor, please find out selection of [insert product] below, we have [number of products] items. We think you’ll like them!”<br />
  52. 52. Examples - execution<br />Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural<br />
  53. 53.
  54. 54. People are needed<br /><ul><li>To draw meaning from data(*)
  55. 55. To build strategies
  56. 56. To research complex problems
  57. 57. To write great content(*)
  58. 58. To debug
  59. 59. For design(*)</li></ul>(*) at the time of writing<br />
  60. 60. The “Affiliate” Penalty<br />When do we build software?<br />
  61. 61. Questions?<br />@ChrisBaggott<br />Blog: blogging.compendiumblog.com<br />Email: chris@compendium.com<br />@WillCritchlow<br />Blog: www.distilled.co.uk/blog<br />Email: will.critchlow@distilled.co.uk<br />@RandFish<br />Blog: www.seomoz.org/blog<br />Email: rand@seomoz.org<br />
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