Software for Search: Compendium, SEOmoz, & Distilled
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Software for Search: Compendium, SEOmoz, & Distilled

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    Software for Search: Compendium, SEOmoz, & Distilled Software for Search: Compendium, SEOmoz, & Distilled Presentation Transcript

    • SEO Roundtable Discussion
      Software for Search
      @ChrisBaggott
      @RandFish
      @WillCritchlow
    • Lessons from 2010
    • Personalization -> Localization
    • Google Places Rankings
      http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
    • Twitter + Facebook Directly Influence Rankings
      Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
      Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 
      http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
    • SEO Trends in 2011
      2011!!
    • No “Canonical” SERPs
    • More Influence from Social
    • Growing Vertical Opportunities
    • (When) Will the Webspam Hammer Fall?
    • Software for Social & Search
    • The Search Demand Curve
      © 2010 Compendium, All Rights Reserved
    • Blog Reality: What Percentage of Visitors are Brand New?
    • Volume / Traffic Correlation
    • © 2010 Compendium, All Rights Reserved
    • Add on Bonus: Customers also posted on Trip Advisor
    • Total Campaign Traffic So Far
    • 16%
      12%
      11%
      9%
      16%
      15%
      18%
      16%
      29%
      © 2010 Compendium, All Rights Reserved
    • SEOmoz PRO Features
    • SEOmoz PRO
      http://pro.seomoz.org
    • Campaign Management
    • Crawl Diagnostics
    • Rank Tracking
    • On-Page Recommendations
    • Self + Competitive Link Data
    • mozBar
    • Open Site Explorer
    • The Primary Benefits of PRO
      • Scale Your SEO Efforts (spend less time doing more)
      • Keep Your SEO Safe (moz checks your site every week)
      • One Source for all your SEO Metrics
      • Installation or Dev Time Not Required
      • Recommendations are Research-Backed
      • We’re Constantly Upgrading Based on Your Feedback
    • Limits of Automation
      Will Critchlow
      Head of R&D, Distilled
    • “Every time I learn something new, it pushes something out of my brain”
    • Want:
      “smart and gets things done”
    • (Some people) are good at hard problems
    • Examples - consulting
      “Welcome visitor, please find out selection of [insert product] below, we have [number of products] items. We think you’ll like them!”
    • Examples - execution
      Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural
    • People are needed
      • To draw meaning from data(*)
      • To build strategies
      • To research complex problems
      • To write great content(*)
      • To debug
      • For design(*)
      (*) at the time of writing
    • The “Affiliate” Penalty
      When do we build software?
    • Questions?
      @ChrisBaggott
      Blog: blogging.compendiumblog.com
      Email: chris@compendium.com
      @WillCritchlow
      Blog: www.distilled.co.uk/blog
      Email: will.critchlow@distilled.co.uk
      @RandFish
      Blog: www.seomoz.org/blog
      Email: rand@seomoz.org