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How to Create Personas for your Content Marketing Strategy

by on Jul 26, 2012

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Creating and maintaining personas are building block number one when it comes to an effective content marketing plan. Everything you say and do in your content marketing strategy should be based ...

Creating and maintaining personas are building block number one when it comes to an effective content marketing plan. Everything you say and do in your content marketing strategy should be based around the personas you have developed for your company.

This presentation will guide you through the importance of creating a persona and what types of questions you should be asking.

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How to Create Personas for your Content Marketing Strategy How to Create Personas for your Content Marketing Strategy Presentation Transcript