How to Create &
Manage Blog Content
“Computationally Intense Algorithm”
Content creation is the single
most important factor to your
program’s success.
How Marketers Participate in Search




       Pay Per Click keywords
                 •B-to-C averages 22,113 (mean aroun...
Why Blogging works for SEO




      •   Keywords
      •   Titles
      •   Recent Content
      •   Lots of Content
    ...
Engagement:
Bounce Rates/Click Through Rates
“But I don’t have Time to
write all this content..”
Write Less!
Write Efficiently
Empower your team
Scour Your Email Newsletters
Print Collateral
Use Email to Solicit Content
Find Content Ideas:
      Read other blogs on your industry…your
comments
Focus on
Pictures & Video
Template Content!
Unlimited
Topic Driven
                       topic   topic   topic
Blogging
Trend Three: Control Is OK
Contact Information:
     Chris Baggott
     CEO/Co-founder
     Compendium Blogware
     chris@compendiumblogware.com
   ...
How to Create and Manage Blog Content
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How to Create and Manage Blog Content

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How to Create and Manage Blog Content

  1. 1. How to Create & Manage Blog Content
  2. 2. “Computationally Intense Algorithm”
  3. 3. Content creation is the single most important factor to your program’s success.
  4. 4. How Marketers Participate in Search Pay Per Click keywords •B-to-C averages 22,113 (mean around 1,000) •B-to-B average = 806
  5. 5. Why Blogging works for SEO • Keywords • Titles • Recent Content • Lots of Content • Links • Relevance
  6. 6. Engagement: Bounce Rates/Click Through Rates
  7. 7. “But I don’t have Time to write all this content..”
  8. 8. Write Less!
  9. 9. Write Efficiently
  10. 10. Empower your team
  11. 11. Scour Your Email Newsletters
  12. 12. Print Collateral
  13. 13. Use Email to Solicit Content
  14. 14. Find Content Ideas: Read other blogs on your industry…your comments
  15. 15. Focus on Pictures & Video
  16. 16. Template Content!
  17. 17. Unlimited Topic Driven topic topic topic Blogging
  18. 18. Trend Three: Control Is OK
  19. 19. Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott
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