How to Create and Manage Blog Content

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  • 1. How to Create & Manage Blog Content
  • 2. “Computationally Intense Algorithm”
  • 3. Content creation is the single most important factor to your program’s success.
  • 4. How Marketers Participate in Search Pay Per Click keywords •B-to-C averages 22,113 (mean around 1,000) •B-to-B average = 806
  • 5. Why Blogging works for SEO • Keywords • Titles • Recent Content • Lots of Content • Links • Relevance
  • 6. Engagement: Bounce Rates/Click Through Rates
  • 7. “But I don’t have Time to write all this content..”
  • 8. Write Less!
  • 9. Write Efficiently
  • 10. Empower your team
  • 11. Scour Your Email Newsletters
  • 12. Print Collateral
  • 13. Use Email to Solicit Content
  • 14. Find Content Ideas: Read other blogs on your industry…your comments
  • 15. Focus on Pictures & Video
  • 16. Template Content!
  • 17. Unlimited Topic Driven topic topic topic Blogging
  • 18. Trend Three: Control Is OK
  • 19. Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott