How to Create and Manage Blog Content

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How to Create and Manage Blog Content

  1. 1. How to Create & Manage Blog Content
  2. 2. “Computationally Intense Algorithm”
  3. 3. Content creation is the single most important factor to your program’s success.
  4. 4. How Marketers Participate in Search Pay Per Click keywords •B-to-C averages 22,113 (mean around 1,000) •B-to-B average = 806
  5. 5. Why Blogging works for SEO • Keywords • Titles • Recent Content • Lots of Content • Links • Relevance
  6. 6. Engagement: Bounce Rates/Click Through Rates
  7. 7. “But I don’t have Time to write all this content..”
  8. 8. Write Less!
  9. 9. Write Efficiently
  10. 10. Empower your team
  11. 11. Scour Your Email Newsletters
  12. 12. Print Collateral
  13. 13. Use Email to Solicit Content
  14. 14. Find Content Ideas: Read other blogs on your industry…your comments
  15. 15. Focus on Pictures & Video
  16. 16. Template Content!
  17. 17. Unlimited Topic Driven topic topic topic Blogging
  18. 18. Trend Three: Control Is OK
  19. 19. Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott

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