How to Create and Manage Blog Content
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How to Create and Manage Blog Content

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How to Create and Manage Blog Content How to Create and Manage Blog Content Presentation Transcript

  • How to Create & Manage Blog Content
  • “Computationally Intense Algorithm”
  • Content creation is the single most important factor to your program’s success.
  • How Marketers Participate in Search Pay Per Click keywords •B-to-C averages 22,113 (mean around 1,000) •B-to-B average = 806
  • Why Blogging works for SEO • Keywords • Titles • Recent Content • Lots of Content • Links • Relevance
  • Engagement: Bounce Rates/Click Through Rates
  • “But I don’t have Time to write all this content..”
  • Write Less!
  • Write Efficiently
  • Empower your team
  • Scour Your Email Newsletters
  • Print Collateral
  • Use Email to Solicit Content
  • Find Content Ideas: Read other blogs on your industry…your comments
  • Focus on Pictures & Video
  • Template Content!
  • Unlimited Topic Driven topic topic topic Blogging
  • Trend Three: Control Is OK
  • Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott