Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar
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Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar

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To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to ...

To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success.

Join content marketing expert Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, for this innovative and intriguing free webinar, and learn:

Just how much content you really need to succeed.
How to create the right content mix.
The role of influencers in content success (its not who you think!)
How the best sources of content are right under your nose.

Continue the twitter conversation with #contentvolume

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  • Should cite this as from Edison Research, The Social Habit, 2012
  • Typo on Engagement here
  • Add a slide after this that says “Don’t Be a 19 year-old Dude”
  • I would move this to the last slide

Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar Presentation Transcript

  • WHY YOU DON’T HAVEENOUGH CONTENTAND HOW TO FIND MORE
  • SPEAKERSJay Baer | Convince&ConvertAuthor of Youtility@JayBaerChris Baggott | Compendium@ChrisBaggott#ContentVolume
  • #ContentVolume“We need more sources ofinformation because weHAVE more sources ofinformation”
  • INFLUENCE A PURCHASE#ContentVolume
  • THE THREE LEGGED STOOL#ContentVolume
  • #ContentVolume
  • 30%of American social media users saysocial media has driven a purchase.*Edison Research – The Social Habit - 2012#ContentVolume
  • B2B customers contact a sales rep only after70% of the purchasingdecision has been made.#ContentVolume
  • for targeted email over batch-and-blast.208%HIGHERConversion Rate#ContentVolume
  • #ContentVolume“Marketing needs to de-empathizetasks like ‘Thought Leadership’ andWhite Papers and focus more onadvanced activities such asdiagnosing the purchasing needsand identifying internal barriers topurchase.– Ana Lapter, Corporate Executive Board
  • STOPTRYING TO BE AMAZING#ContentVolume
  • #ContentVolume
  • First thing’s first.Discover Customer Needs•Search Keywords•Internal Search•Web Analytics•Social Chatter•Customer Survey & Interviews#ContentVolume
  • TOPIC MODELING#ContentVolume
  • PERSONAS
  • Personas
  • ENGAGEMENT CYCLEAwarenessConsiderationInquiryPurchaseRetention#ContentVolume
  • Content Marketing Math30 StoriesX 5 Personas-------------150 Content Elements#ContentVolume
  • Content Marketing Math30 StoriesX 5 Personas-------------150 ContentElementsX 5 Stages of theFunnel-----------------750 Content Elements#ContentVolume
  • Don’t be a 19 year-olddude.#ContentVolume
  • HIGH EFFORT CONTENT#ContentVolume
  • MEDIUM EFFORT CONTENT#ContentVolume
  • LOW EFFORT CONTENT#ContentVolume
  • HIGH EFFORT CONTENT#ContentVolume
  • MEDIUM EFFORT CONTENT#ContentVolume
  • LOW EFFORT CONTENT#ContentVolume
  • SIMILAR SITUATION STORY#ContentVolume
  • Example: River Pools#ContentVolume
  • FAQs#ContentVolume
  • #ContentVolume
  • 24%Cross-Channel Engagement Rate#ContentVolume
  • Content only#ContentVolume
  • Content only#ContentVolume
  • 15%Cross-Channel Engagement Rate#ContentVolume
  • #ContentVolume
  • Content only#ContentVolume
  • Gymboree Stories#ContentVolume
  • #ContentVolume13%Cross-Channel Engagement Rate
  • Farmer Chris#ContentVolume
  • #ContentVolumeWorry less about selling better andWORRYMOREABOUT TEACHINGBETTTER– JAY BAER, Youtility
  • Questions?Ask the experts.#ContentVolume