WHY YOU DON’T HAVEENOUGH CONTENTAND HOW TO FIND MORE
SPEAKERSJay Baer | Convince&ConvertAuthor of Youtility@JayBaerChris Baggott | Compendium@ChrisBaggott#ContentVolume
#ContentVolume“We need more sources ofinformation because weHAVE more sources ofinformation”
INFLUENCE A PURCHASE#ContentVolume
THE THREE LEGGED STOOL#ContentVolume
#ContentVolume
30%of American social media users saysocial media has driven a purchase.*Edison Research – The Social Habit - 2012#Content...
B2B customers contact a sales rep only after70% of the purchasingdecision has been made.#ContentVolume
for targeted email over batch-and-blast.208%HIGHERConversion Rate#ContentVolume
#ContentVolume“Marketing needs to de-empathizetasks like ‘Thought Leadership’ andWhite Papers and focus more onadvanced ac...
STOPTRYING TO BE AMAZING#ContentVolume
#ContentVolume
First thing’s first.Discover Customer Needs•Search Keywords•Internal Search•Web Analytics•Social Chatter•Customer Survey &...
TOPIC MODELING#ContentVolume
PERSONAS
Personas
ENGAGEMENT CYCLEAwarenessConsiderationInquiryPurchaseRetention#ContentVolume
Content Marketing Math30 StoriesX 5 Personas-------------150 Content Elements#ContentVolume
Content Marketing Math30 StoriesX 5 Personas-------------150 ContentElementsX 5 Stages of theFunnel-----------------750 Co...
Don’t be a 19 year-olddude.#ContentVolume
HIGH EFFORT CONTENT#ContentVolume
MEDIUM EFFORT CONTENT#ContentVolume
LOW EFFORT CONTENT#ContentVolume
HIGH EFFORT CONTENT#ContentVolume
MEDIUM EFFORT CONTENT#ContentVolume
LOW EFFORT CONTENT#ContentVolume
SIMILAR SITUATION STORY#ContentVolume
Example: River Pools#ContentVolume
FAQs#ContentVolume
#ContentVolume
24%Cross-Channel Engagement Rate#ContentVolume
Content only#ContentVolume
Content only#ContentVolume
15%Cross-Channel Engagement Rate#ContentVolume
#ContentVolume
Content only#ContentVolume
Gymboree Stories#ContentVolume
#ContentVolume13%Cross-Channel Engagement Rate
Farmer Chris#ContentVolume
#ContentVolumeWorry less about selling better andWORRYMOREABOUT TEACHINGBETTTER– JAY BAER, Youtility
Questions?Ask the experts.#ContentVolume
Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar
Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar
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Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar

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To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success.

Join content marketing expert Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, for this innovative and intriguing free webinar, and learn:

Just how much content you really need to succeed.
How to create the right content mix.
The role of influencers in content success (its not who you think!)
How the best sources of content are right under your nose.

Continue the twitter conversation with #contentvolume

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  • Should cite this as from Edison Research, The Social Habit, 2012
  • Typo on Engagement here
  • Add a slide after this that says “Don’t Be a 19 year-old Dude”
  • I would move this to the last slide
  • Why You Don't Have Enough Content, and How to Find More | Jay Baer & Chris Baggott Webinar

    1. 1. WHY YOU DON’T HAVEENOUGH CONTENTAND HOW TO FIND MORE
    2. 2. SPEAKERSJay Baer | Convince&ConvertAuthor of Youtility@JayBaerChris Baggott | Compendium@ChrisBaggott#ContentVolume
    3. 3. #ContentVolume“We need more sources ofinformation because weHAVE more sources ofinformation”
    4. 4. INFLUENCE A PURCHASE#ContentVolume
    5. 5. THE THREE LEGGED STOOL#ContentVolume
    6. 6. #ContentVolume
    7. 7. 30%of American social media users saysocial media has driven a purchase.*Edison Research – The Social Habit - 2012#ContentVolume
    8. 8. B2B customers contact a sales rep only after70% of the purchasingdecision has been made.#ContentVolume
    9. 9. for targeted email over batch-and-blast.208%HIGHERConversion Rate#ContentVolume
    10. 10. #ContentVolume“Marketing needs to de-empathizetasks like ‘Thought Leadership’ andWhite Papers and focus more onadvanced activities such asdiagnosing the purchasing needsand identifying internal barriers topurchase.– Ana Lapter, Corporate Executive Board
    11. 11. STOPTRYING TO BE AMAZING#ContentVolume
    12. 12. #ContentVolume
    13. 13. First thing’s first.Discover Customer Needs•Search Keywords•Internal Search•Web Analytics•Social Chatter•Customer Survey & Interviews#ContentVolume
    14. 14. TOPIC MODELING#ContentVolume
    15. 15. PERSONAS
    16. 16. Personas
    17. 17. ENGAGEMENT CYCLEAwarenessConsiderationInquiryPurchaseRetention#ContentVolume
    18. 18. Content Marketing Math30 StoriesX 5 Personas-------------150 Content Elements#ContentVolume
    19. 19. Content Marketing Math30 StoriesX 5 Personas-------------150 ContentElementsX 5 Stages of theFunnel-----------------750 Content Elements#ContentVolume
    20. 20. Don’t be a 19 year-olddude.#ContentVolume
    21. 21. HIGH EFFORT CONTENT#ContentVolume
    22. 22. MEDIUM EFFORT CONTENT#ContentVolume
    23. 23. LOW EFFORT CONTENT#ContentVolume
    24. 24. HIGH EFFORT CONTENT#ContentVolume
    25. 25. MEDIUM EFFORT CONTENT#ContentVolume
    26. 26. LOW EFFORT CONTENT#ContentVolume
    27. 27. SIMILAR SITUATION STORY#ContentVolume
    28. 28. Example: River Pools#ContentVolume
    29. 29. FAQs#ContentVolume
    30. 30. #ContentVolume
    31. 31. 24%Cross-Channel Engagement Rate#ContentVolume
    32. 32. Content only#ContentVolume
    33. 33. Content only#ContentVolume
    34. 34. 15%Cross-Channel Engagement Rate#ContentVolume
    35. 35. #ContentVolume
    36. 36. Content only#ContentVolume
    37. 37. Gymboree Stories#ContentVolume
    38. 38. #ContentVolume13%Cross-Channel Engagement Rate
    39. 39. Farmer Chris#ContentVolume
    40. 40. #ContentVolumeWorry less about selling better andWORRYMOREABOUT TEACHINGBETTTER– JAY BAER, Youtility
    41. 41. Questions?Ask the experts.#ContentVolume
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