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EEC Presentation by Chris Baggott & Brandon Lake
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EEC Presentation by Chris Baggott & Brandon Lake


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This presentation was given during an EEC webinar on April 28, 2011 by Chris Baggott of Compendium and Brandon Lake or ResMark and Western River.

This presentation was given during an EEC webinar on April 28, 2011 by Chris Baggott of Compendium and Brandon Lake or ResMark and Western River.

Published in: Technology, Business

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  • Jason talks First: “Chris we are here to talk about the this new thing called Social Media” “Why are you resurrecting these dinosaurs?”Chris will talk about: How all this isn’t new from a concept standpoint. People have been advocating for years for this kind of behavior. We have just not hade the right tools. Now we do.
  • Just Search Traffic
  • Transcript

    • 1. Using Email Marketing & Social Media Marketing
      to Drive New Customer Acquisition
      Brandon Lake
      Founder and Director
      Chris Baggott
    • 2.
    • 3. 3
      National customer base of over 300 clients
    • 4.
    • 5. Respondents’ Primary Social Media Objectives
      Source: 2010 COLLOQUY & DMA Social Media Study
    • 6. Content
    • 7. Travel, Tweets and Trends…Revisited
      Key Findings from Study
      What it means to you?
      Photos & Video
      Staff Participation
    • 8. Usage vs. Effectiveness
    • 9. Email: Relevance is Key
    • 10. Who?
      How Many?
      Identify needs and interests
    • 11. Create emails with personalized content
    • 12. Content Relevancy Maximizes Opens and Clicks
      Based on Average results for top –performing emails sent by Western River Expeditions
    • 13. Email: Personalization
    • 14. Email: Effective Strategies
      Make email an integral part of marketing
      Personalize towards 1:1 marketing
      Automate to ensure better timing
    • 15. But where do we get enough relevant content to be this personal?
    • 16.
    • 17. Blog: Effective Strategies
    • 18. Blogs provide permanence, searchability, and simple content creation
    • 19. Only 20% of your guests’ experience happens on the trip itself.
    • 20. 20% Trip Experience
      40% Anticipation
      40% “Echo” after Trip
      Source: Myriad Marketing
    • 21. Engage guests via social media
      Personalized, automatic pre-travel emails
    • 22. User Generated Content is key for limited budgets
    • 23. Dunbar Circle
      “Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
    • 24. Automatic post trip surveys
      Generate content for testimonials on your website
    • 25. Customers create content on your blog, facebook and twitter
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31.
    • 32.
    • 33.
    • 34.
    • 35. Average Click Through Rate of 16%
    • 36.
    • 37. Traffic Following Reminder Email
    • 38.
    • 39. Add on Bonus: Customers also posted on Trip Advisor
    • 40.
    • 41.
    • 42.
    • 43. Invite past guests to join via email
      Invite customers to join an event on facebook
    • 44. Post a group photo and ask guests to come tag themselves and connect with others
    • 45. Contests: Like us on Facebook to win a trip
      See promotional guidelines and Wildfire App
    • 46. Email as Content??
    • 47.
    • 48.
    • 49.
    • 50.
    • 51. Blog Only
    • 52. Questions?
      Brandon Lake, Resmark Systems
      Chris Baggott, Compendium
    • 53. Thank You for Joining Us!
      eec members are changing the world of email marketing. Will you join them?
      • Save $150 when you join the eec or renew your current membership with
      discount code eecwebby May 31, 2011
      Subscribe to our FREE industry newsletter:
      Contact Ali Swerdlow with any questions: