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Measuring content marketing seems to elude most marketers. We know, its tough! But, here at Compendium we've helped hundreds of companies create strategies and processes to measure their content marketing programs and we'd love to share that knowledge with you.
Lee Jorgenson, Senior Account Manager at Compendium, walked through the four steps process to measuring your content effectively. They are:
-Create Goals Upper Management will Appreciate
-Implement and Integrate Tracking Systems
-Identify Valuable Actions for Visitors
-Examples of: Consumption Goals, Sharing Goals, Lead Generation Goals, Sales Goals and Retention Goals
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