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Content is Data - Vertical Measures Webinar

by on Jan 14, 2013

  • 756 views

Marketing is facing a crisis. In the past decade we have evolved our data systems to know our consumers & prospects from every angle & touch point. We have never had more efficient and effective ...

Marketing is facing a crisis. In the past decade we have evolved our data systems to know our consumers & prospects from every angle & touch point. We have never had more efficient and effective distribution channels (Search, Email, Social & Mobile). Now we are faced with the last great challenge. We don’t have the content. Content is the weak link in our goal to deliver the right message to the right person at the right time through the right channel. In this webinar you will learn how:

- Advanced marketers are leveraging personae
- To empower employees and our audience to create large volumes of relevant sharable content
- Leverage & repurpose content across all channels
- Measure content as an individual element

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