Blog Reality: What Percentage of Visitors are Brand New?
“Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world” —Vanessa Fox
So How Do We Get The Content?
Dunbar Circle “Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.
Average Click Through Rate of 16%
Traffic Following Reminder Email
Add on Bonus: Customers also posted on Trip Advisor
“What has Compendium done for you?” “I would simply say we have had over 700,000 people to our blogs in the last 18 months and 85% of them came from search engines. We get leads from these pages every day and we close business from it every month.” —Eric Eden, VP of Marketing at CVent
there are 1,088 keywords that we are targeting Those keywords are searched 13,865,700 times/month