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  • Jason: “Ok Chris I know this is your passion so why not talk for a few minutes about leveraging social for search engine optimization.
  • Jason talks First: “Chris we are here to talk about the this new thing called Social Media” “Why are you resurrecting these dinosaurs?”Chris will talk about: How all this isn’t new from a concept standpoint. People have been advocating for years for this kind of behavior. We have just not hade the right tools. Now we do.

Compendium Slides: Power of eMarketing Conference Compendium Slides: Power of eMarketing Conference Presentation Transcript

  • Leverage Content Marketing New Customer Acquisition
    Blogs, Email & Social Media to Acquire New Customers
    Chris Baggott
    CEO/Co-founder of Compendium
    chris@compenidum.com
    317-345-3099
    @ChrisBaggott
  • 2
    National customer base of over 300 clients
  • Respondents’ Primary Social Media Objectives
    Source: 2010 COLLOQUY & DMA Social Media Study
  • I Wish to use social for search….
  • The Search Demand Curve
    © 2010 Compendium, All Rights Reserved
  • Blog Reality: What Percentage of Visitors are Brand New?
  • “Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world”
    —Vanessa Fox
  • Old Web
  • New Web
  • So How Do We Get The Content?
  • Dunbar Circle
    “Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
  • Marketing
    Communications
    Specialist
  • Content
    Coordination
    Specialist
  • © 2010 Compendium, All Rights Reserved
  • 150,000 Facebook Likes
    27,000,000 Monthly Google Searchers
  • Udi’s uses their Facebook page to invite 29,000 fans to be guest bloggers and win Udi’s merchandise.
    © 2010 Compendium, All Rights Reserved
  • Stories are shared through a Web-to-Post form on Udi’s website.
    © 2010 Compendium, All Rights Reserved
  • Customer stories get published to Udi’s blog
    and can be promoted via Facebook and Twitter.
    © 2010 Compendium, All Rights Reserved
  • Outlook Email
  • Employee Blogging & Stories
  • Volume / Traffic Correlation
  • 500 landing pages built for SEO and conversion with
    dynamic CTA’s
    • 33,700 visits in past 60 days
    • 82% First Time Visitors
    • 7% CTR
  • Tweet directs people to page where they can share what they’re excited about.
  • Web-to-Post form collects
    stories and facilitates engagement.
    © 2010 Compendium, All Rights Reserved
  • © 2010 Compendium, All Rights Reserved
  • Maui on a Budget
    Maui Travel Tips
    Hawaii Honeymoon Hotel
    Hawaii Hotel Honeymoon
    Hotel in Big Island
    Lahaina Cheap Hotels
    Map Honolulu Hotels
    Maui Family Resorts
    Maui Hotel Package
    Oahu Discount Hotels
    Oahu Motels
    Where to Stay in Kauai
    Cheap Flight Maui
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    Sacramento to Hawaii
    All Inclusive Hawaiian Vacation Packages
    Best Maui Vacation
    Big Island Honeymoon
    Cheap Hawaiian Packages
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    Discount Maui Vacation
    Hawaii Travel Tourism
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    Hawaiian Family Vacation
    Hawaiian Islands Maui
    Hawaiian Islands Vacation
    Honolulu Hawaii Activities
    Kailua Kona Big Island Hawaii
    Kauai Golf Deals
    Maui Golf Packages
    Maui Package Deals
    Romantic Hawaii Honeymoon
    Cheap Hotels Maui Hawaii
    Cheap Hotels Oahu Hawaii
    Kona Hawaii Lodging
    Oahu Hotels And Resorts
    Airline Tickets to Honolulu
    Cheapest Flights to Honolulu
    Direct Flights to Honolulu
    Flights to Hawaii from California
    Travel to Kona Hawaii
    Cheap Cruises to Hawaii
    Cheap Hawaiian Vacation Packages
    Discount Hawaiian Vacation
    Honolulu Travel Tips
    Last Minute Maui Deals
    Oahu Specials
    Vacation Spots in Hawaii
    Vacations Packages to Hawaii
    Downtown Honolulu Hotels
    Family Hotels in Hawaii
    Hawaii Hotel Suites
    Maui Hotels Reviews
    Maui Vacation Resorts
    Best Flights to Hawaii
    Cheapest Flights to Maui
    Flights to Hawaii from Los Angeles
    Flights to Hawaii from San Francisco
    Flights to Hawaii from Seattle
    Honolulu Air Tickets
    Maui Plane Tickets
    Sacramento to Maui
    Activities in Honolulu Hawaii
    Activities in Maui Hawaii
    Cheap Maui Packages
    Hawaii Honeymoon Destinations
    Hawaii Package Tours
    Honeymoon Destinations Hawaii
    Honolulu Vacation Deals
    Maui Family Activities
    Maui Island Tours
    Maui Travel Info
    Maui Vacations Packages
    Vacation in Honolulu Hawaii
    Cheap Motel Hawaii
    Honolulu All Inclusive Hotels
    Honolulu Boutique Hotels
    Maui Honeymoon Resorts
    Air Ticket to Hawaii
    Air Travel to Honolulu
    California to Maui
    Cheap Hawaiian Airfares
    Cheap Ticket to Honolulu
    Discount Maui Airfare
    Hawaiian Air Tickets
    Honolulu Airfare Deals
    Sacramento to Honolulu
    All Inclusive Hawaiian Honeymoon
    Cheap Hawaii Travel Packages
    Hawaii Big Island Honeymoon
    Hawaii Budget Vacations
    Hawaii Islands Vacation
    Hawaii Vacation Activities
    Honolulu Package Deals
    Honolulu Tourist Information
    Honolulu Travel Package
    Kahana Reef Maui
    Kauai Honeymoon Package
    Kauai Travel Packages
    Accommodations in Kauai
    Cheapest Honolulu Hotels
    Kauai Vacation Resorts
    Kona Hawaii Accommodations
    Kona Resort Big Island Hawaii
    Maui Honeymoon Hotel
    Motel in Hawaii
    Where to Stay in Oahu
    Air Flights to Honolulu
    Direct Flights to Kauai
    Kauai Airfares
    Phoenix to Maui
    Big Island Hawaii Vacation Packages
    Cheap Maui Activities
    Cheapest Hawaii Vacations
    Cruising to Hawaii
    Hawaii Travel Reviews
    Hawaii Vacation Reviews
    Honolulu Hawaii Vacation Packages
    Kauai Honeymoon Vacation
    Last Minute Hawaii Vacation Packages
    Maui Honeymoon Vacations
    Maui Vacation Guide
    Oahu Hawaii Honeymoon
    Romantic Hawaii Vacations
    Targeting 17,065,560 Monthly Searches
    Honolulu Package Deals
    Honolulu Tourist Information
    Honolulu Travel Package
    Kahana Reef Maui
    Kauai Honeymoon Package
    Kauai Travel Packages
    Accommodations in Kauai
    Cheapest Honolulu Hotels
    Kauai Vacation Resorts
    Kona Hawaii Accommodations
    Kona Resort Big Island Hawaii
    Maui Honeymoon Hotel
    Motel in Hawaii
    © 2010 Compendium, All Rights Reserved
  • © 2010 Compendium, All Rights Reserved
  • Expedia began
    Receiving stories
    from customers
    within 1 minute
    of sending email.
    Customer is taken
    to a landing page where they can share their story via Compendium’s Web-to-Post form.
  • The story can be edited, approved, or declined in Compendium’s administrative layer.
  • The story is published to Expedia’s Organic Landing Page Network.
    © 2010 Compendium, All Rights Reserved
  • An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.
  • Average Click Through Rate of 16%
  • Traffic Following Reminder Email
  • Add on Bonus: Customers also posted on Trip Advisor
  • “What has Compendium done for you?”
    “I would simply say we have had over 700,000 people to our blogs in the last 18 months and 85% of them came from search engines. We get leads from these pages every day and we close business from it every month.”
    —Eric Eden, VP of Marketing at CVent
  • there are 1,088 keywords that we are targeting
    Those keywords are searched 13,865,700 times/month
  • Atlanta Focus
  • REFERRING TRAFFIC - FACEBOOK
  • 16%
    12%
    11%
    9%
    30%
    15%
    18%
    16%
    15%
    © 2010 Compendium, All Rights Reserved
  • No Content Stands Alone!
    Chris Baggott
    CEO/Co-founder of Compendium
    chris@compenidum.com
    317-345-3099
    @ChrisBaggott