Jason: “Ok Chris I know this is your passion so why not talk for a few minutes about leveraging social for search engine optimization.
Jason talks First: “Chris we are here to talk about the this new thing called Social Media” “Why are you resurrecting these dinosaurs?”Chris will talk about: How all this isn’t new from a concept standpoint. People have been advocating for years for this kind of behavior. We have just not hade the right tools. Now we do.
Compendium Slides: Power of eMarketing Conference
Leverage Content Marketing New Customer Acquisition<br />Blogs, Email & Social Media to Acquire New Customers <br />Chris Baggott <br />CEO/Co-founder of Compendium<br />email@example.com<br />317-345-3099<br />@ChrisBaggott<br />
2<br />National customer base of over 300 clients<br />
Dunbar Circle<br />“Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."<br />
Expedia began<br />Receiving stories<br />from customers<br />within 1 minute<br />of sending email.<br />Customer is taken <br />to a landing page where they can share their story via Compendium’s Web-to-Post form.<br />
The story can be edited, approved, or declined in Compendium’s administrative layer. <br />
“What has Compendium done for you?”<br />“I would simply say we have had over 700,000 people to our blogs in the last 18 months and 85% of them came from search engines. We get leads from these pages every day and we close business from it every month.” <br /> —Eric Eden, VP of Marketing at CVent<br />
there are 1,088 keywords that we are targeting<br />Those keywords are searched 13,865,700 times/month<br />