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Compelling Reasons for Small Business to Blog
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Compelling Reasons for Small Business to Blog

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  • 1. presents Five Compelling Reasons For Small Business To Blog Chris Baggott
  • 2. “Why” should a small (or any) businesses Blog? 1. Online Competition with the Big Boys 2. Search Engine Optimization 3. Higher Prospect Interaction and Conversion 4. Email Acquisition 5. Employee Retention/Customer Engagement
  • 3. What’s a Blog?? Online journal-like content, organized in reverse chronological order.
  • 4. #1 Online Competition with the Big Boys
  • 5. VS.
  • 6. Technology Empowers Marketing Democracy •Blogging •Search •Email •Voice •Web Site The Human Factor
  • 7. Symbol of CEO Symbol of Excess Integrity VS.
  • 8. VS.
  • 9. #2 Blogging for Search
  • 10. What we all do online As Much As 80% of all web interactions begin with search *Not online Source: Pew Internet & American Life Project
  • 11. •80% to 95% of all clicks on a page happen in the Organic Results
  • 12. Why Blogging works for SEO • Titles • Keywords • Recent Content • Lots of Content • Links • Relevance
  • 13. #3 Higher Prospect Interaction and Conversion
  • 14. Social Conversion - Employee Blogging
  • 15. Benchmark Your Engagement
  • 16. Other Engagement Metrics: 1. Bounce Rates/Read Rates 2. Click Throughs 3. Email Addresses
  • 17. #4 Email Acquisition
  • 18. #4 Employee Retention/Customer Engagement
  • 19. 34% Higher Retention Among Bloggers
  • 20. Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott