0
presents

                Five Compelling Reasons For
                   Small Business To Blog



Chris Baggott
“Why” should a small (or any) businesses Blog?


  1.   Online Competition with the Big Boys
  2.   Search Engine Optimiza...
What’s a
                               Blog??




Online journal-like content, organized
in reverse chronological order.
#1 Online Competition with the Big Boys
VS.
Technology Empowers Marketing Democracy


•Blogging
•Search
•Email
•Voice
•Web Site




                      The Human Fa...
Symbol of CEO         Symbol of
   Excess             Integrity




                VS.
VS.
#2 Blogging for Search
What we all do online

                                         As Much As 80% of all web
                                ...
•80% to 95% of all clicks on
a page happen in the
Organic Results
Why Blogging works for SEO




              •   Titles
              •   Keywords
              •   Recent Content
      ...
#3 Higher Prospect Interaction and Conversion
Social Conversion - Employee Blogging
Benchmark Your Engagement
Other Engagement Metrics:

  1. Bounce Rates/Read Rates

  2. Click Throughs

  3. Email Addresses
#4 Email Acquisition
#4 Employee Retention/Customer Engagement
34% Higher Retention Among Bloggers
Contact Information:
     Chris Baggott
     CEO/Co-founder
     Compendium Blogware
     chris@compendiumblogware.com
   ...
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
Compelling Reasons for Small Business to Blog
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Compelling Reasons for Small Business to Blog

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Transcript of "Compelling Reasons for Small Business to Blog"

  1. 1. presents Five Compelling Reasons For Small Business To Blog Chris Baggott
  2. 2. “Why” should a small (or any) businesses Blog? 1. Online Competition with the Big Boys 2. Search Engine Optimization 3. Higher Prospect Interaction and Conversion 4. Email Acquisition 5. Employee Retention/Customer Engagement
  3. 3. What’s a Blog?? Online journal-like content, organized in reverse chronological order.
  4. 4. #1 Online Competition with the Big Boys
  5. 5. VS.
  6. 6. Technology Empowers Marketing Democracy •Blogging •Search •Email •Voice •Web Site The Human Factor
  7. 7. Symbol of CEO Symbol of Excess Integrity VS.
  8. 8. VS.
  9. 9. #2 Blogging for Search
  10. 10. What we all do online As Much As 80% of all web interactions begin with search *Not online Source: Pew Internet & American Life Project
  11. 11. •80% to 95% of all clicks on a page happen in the Organic Results
  12. 12. Why Blogging works for SEO • Titles • Keywords • Recent Content • Lots of Content • Links • Relevance
  13. 13. #3 Higher Prospect Interaction and Conversion
  14. 14. Social Conversion - Employee Blogging
  15. 15. Benchmark Your Engagement
  16. 16. Other Engagement Metrics: 1. Bounce Rates/Read Rates 2. Click Throughs 3. Email Addresses
  17. 17. #4 Email Acquisition
  18. 18. #4 Employee Retention/Customer Engagement
  19. 19. 34% Higher Retention Among Bloggers
  20. 20. Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott
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