Your SlideShare is downloading. ×
Compelling Reasons for Small Business to Blog
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Compelling Reasons for Small Business to Blog

595

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
595
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. presents Five Compelling Reasons For Small Business To Blog Chris Baggott
  • 2. “Why” should a small (or any) businesses Blog? 1. Online Competition with the Big Boys 2. Search Engine Optimization 3. Higher Prospect Interaction and Conversion 4. Email Acquisition 5. Employee Retention/Customer Engagement
  • 3. What’s a Blog?? Online journal-like content, organized in reverse chronological order.
  • 4. #1 Online Competition with the Big Boys
  • 5. VS.
  • 6. Technology Empowers Marketing Democracy •Blogging •Search •Email •Voice •Web Site The Human Factor
  • 7. Symbol of CEO Symbol of Excess Integrity VS.
  • 8. VS.
  • 9. #2 Blogging for Search
  • 10. What we all do online As Much As 80% of all web interactions begin with search *Not online Source: Pew Internet & American Life Project
  • 11. •80% to 95% of all clicks on a page happen in the Organic Results
  • 12. Why Blogging works for SEO • Titles • Keywords • Recent Content • Lots of Content • Links • Relevance
  • 13. #3 Higher Prospect Interaction and Conversion
  • 14. Social Conversion - Employee Blogging
  • 15. Benchmark Your Engagement
  • 16. Other Engagement Metrics: 1. Bounce Rates/Read Rates 2. Click Throughs 3. Email Addresses
  • 17. #4 Email Acquisition
  • 18. #4 Employee Retention/Customer Engagement
  • 19. 34% Higher Retention Among Bloggers
  • 20. Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware chris@compendiumblogware.com Google – Chris Baggott

×