Search

Breakthrough Calls To Action

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    The Internet banner and advertising industries have been around for quite a while, so marketers HAVE figured out what some of the best practices for calls-to-action are. Combining relevant search traffic with a great CTA will drive inbound leads!

    If you don’t have web to lead then … GA click tracking

    Each blog post acts as a landing page from a relevant search and each CTA provides a path to engage the company further.

    Setting up onclick events to add a pageview will allow you to set up and monitor goals in your analytics package. This will allow you to monitor keywords and conversions, post titles and conversions, and even authors and conversions (adding author may take some additional work to capture in your analytics package).Leave CTAs up for enough time to gauge response (1,000 impressions or more) and continue rotating and testing your CTAs until you maximize response rates.

    2 Favorites

    Breakthrough Calls To Action - Presentation Transcript

    1. WELCOME Breakthrough Calls To Action (CTAs) Douglas Karr Co-founder and VP, Blogging Evangelism Chantelle Flannery Client Success Marketing
    2. WHERE DID WE BEGIN?
    3. CONVERSION FUNNEL Search Read Click on Fill Out Web To List in CRM Online Blog CTA Form Lead = Lead Search Click Read Convert
    4. BLOGGING AND CTAs
    5. ELEMENTS All Calls-To-Action (CTAs) Should Have: 1. A purpose 2. A benefit 3. A command 4. A place to Click
    6. PURPOSE What is it? 1. Short 2. Questions are great!
    7. BENEFIT What’s in it for them? • Profit? • Happiness? • Problem Solved? • A Prize?
    8. COMMAND Tell them what to do next! • Click! • Download! • Register! • Create urgency (Now, by Tuesday, Few left).
    9. CLICK A visual of where to click! • Buttons • Arrows • Mouse Pointer
    10. INCREASE CLICKS Give a specific action. Don’t be passive! • Deadline - Act now to get X • Price save or price increase • Trial/Introductory period • Free gift • Only available through this offer • Upgrade • Free accessory
    11. MEASURING SUCCESS CTA CTA Click Throughs Conversion = Total Traffic Rate /outgoing/CTA_Name /outgoing/CTA_Name
    12. LANDING PAGES Landing Page Best Practices Artwork matches CTA 1. Simple Simple Form 2. In-depth Benefits Benefits Bullet 3. Specific to CTA Points (easy read) Privacy 4. Collects Data* Info (TRUST) *only enough fields to make contact… too many and people will leave
    13. WHAT TO-DO NOW How can I get more Conversions? •Diversify your Calls-To-Action •Rotate your CTAs •Have multiple CTAs •Measure, Measure, Measure •Test, Test, Test
    14. CTA BEST PRACTICES • Have 2-3 CTAs available on your blog at all times •Include CTA messages inside of your blog posts •Constantly measure test and adjust •Support will change CTAs once a week Remember that your audience is unique to you and your products and services.
    15. QUESTIONS Great CTAs will improve your blogging return on investment! Compendium Blogware www.compendiumblogware.com/help.html

    + Compendium BlogwareCompendium Blogware, 5 months ago

    custom

    1070 views, 2 favs, 3 embeds more stats

    Many companies dilute their blog's ability to draw more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1070
      • 1064 on SlideShare
      • 6 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 2
    Most viewed embeds
    • 3 views on http://www.mysocialweb.it
    • 2 views on http://blogging.compendiumblog.com
    • 1 views on http://www.slideshare.net

    more

    All embeds
    • 3 views on http://www.mysocialweb.it
    • 2 views on http://blogging.compendiumblog.com
    • 1 views on http://www.slideshare.net

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    more
    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved