Breaking Down Successful Blog Content

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

Perhaps one of the biggest blogging mistakes companies make is that if they blog it… “they” will come. They being community, avid followers, etc. But the reality is that’s not true at all. In fact in our case 82.39% of all visitors are brand new. And that number continues to soar as we add more blogs and traffic grows. So, when planning your blogging strategy it’s imperative you set it up for the first time visitors and just as you would your main website.

Real quick… why do search engines love and return blogs… for all of these reasons. And, as you’ll see as someone leading your blogging strategy these are going to be at the forefront of your success. For instance… are you picking the right keywords for your blogs, are you creating and sustain relevant content. And, are you able to produce that content frquently.

Now that we have our blogs set up we have to create content. And, it’s not as hard as it sounds… in fact it’s quite fun for our team and also the company.

Here are some various things we do in order to sustain content.

1 Favorite

Elza C Santana at Home Office, favorited this 2 months ago

Breaking Down Successful Blog Content - Presentation Transcript

Presented By
Meghan Peters
Marketing Coordinator
Mikey Mioduski
Creative Designer
Megan Glover
Marketing Director
Compendium’s
Marketing Team
#1 Takeaway
Who are my visitors?
82.39% OF ALL BLOG VISITORS ARE BRAND NEW - PROSPECTS
How do they find you?
- Search
- Referral
- Direct
How do they find you?
- Search
- Referral
- Direct
How do they find you?
- Search
- Referral
- Direct
How do they find you?
- Search
- Referral
- Direct
Why Search Engines LoveBlogs
- Titles
- Keywords
- Recent Content
- Frequent Content
- Relevance
A blog post MUST be:
Skimmable
Relevant/Keywords
Timely
Focused
Where to begin?
Decide what Type of post you want to write.
Series Post
Video
Product/Service
Online Acquisition
Make Lists
Link to Related Industry News
Draft 365 Content Ideas
Who Blogs?
Keeping Momentum
WIN Kings Island Tickets
Compendium Runs on Dunkin
Sustaining Content Creation
Everyone blogs
Monthly rewards (and de-wards) for Top Blogger
- Nifty Gift
- Dunce Caps
Weekly Incentives:
- Homemade breakfast
- Kings Island Tickets
- Pizza Party
- Gift Cards
Content / Unique Visit Correlation
January - August 2009
Unique Traffic
Question and Answer
Keep In Touch
Twitter: cblogware
LinkedIn: http://www.linkedin.com/in/compendiumblogware
Facebook: http://www.new.facebook.com/compendium.blogware