Blogging ROI in Just 10 min/day

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Business blogging can provide benefits by setting aside just 10 minutes of your day. This presentation outlines how that is possible, and how you can write an effective blog very quickly. It also describes who the majority of your blog visitors and how to appeal to them.

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Blogging ROI in Just 10 min/day

  1. 1. Please submit all questions using the questions tab on your GoToWebinar interface.
  2. 2. Blogging ROI in just 10 min/day. Chris Baggott Co-Founder and CEO Compendium Blogware
  3. 3. What’s a Blog?? Online journal-like content, organized in reverse chronological order.
  4. 4. Marketing Impact 100% As much as 80% of all 90% web interactions begin 80% with search 70% 60% 50% 40% 30% 20% 10% 0%
  5. 5. Coverage 1,000’s Keyword Phrases Targeted 0 Website SEO PPC Campaigns
  6. 6. Where Searchers Click
  7. 7. The Blog Realities ―Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.‖ — David L. Sifry, founder and chairman, Technorati ―-it is not always clear or relevant to the end user whether a particular destination is a blog….‖ eMarketer 2008
  8. 8. What’s Important “Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel
  9. 9. Who are my visitors? 82.39% OF ALL BLOG VISITORS ARE BRAND NEW - PROSPECTS
  10. 10. Relevance “Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular.” Vanessa Fox: Search Engine Land
  11. 11. Keywords “Burn the thesaurus. Think about the words that people use to find you.” “Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing
  12. 12. Why Blogging? • Titles • Keywords • Recent/Frequency • Links • Blog Volume • Relevance
  13. 13. Title Examples “By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley
  14. 14. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms
  15. 15. Google Analytics Google Keyword Tool www.seomoz.org/tools
  16. 16. Competition
  17. 17. Compendium
  18. 18. Day to Day Focus • Keywords • Content • Conversion • Measurement, tracking and adjusting.
  19. 19. Winning Search Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent
  20. 20. Mitch Burk Intern Meghan Peters Mikey Mioduski Marketing Coordinator Megan Glover Creative Designer Marketing Director Compendium’s Abby Greenbaum Marketing Coordinator Marketing Team
  21. 21. High Performance Call To Action: A highly visible navigation element that guides the web page’s visitor to the next level of engagement.
  22. 22. Meghan Peters This is Meghan Peters, the Marketing Coordinator at Compendium. She is in charge of motivating folks to generate the content for our blogs. Meghan spends 15 minutes a day on our content generation strategy.
  23. 23. Creating Content WIN Kings Island Tickets Compendium Runs on Dunkin
  24. 24. Reminders
  25. 25. Sustaining Content Creation 1. Everyone blogs 2. Monthly rewards (and anti-wards) for Top Blogger • Nifty Gift • Dunce Caps 3. Weekly Incentives: • Homemade breakfast • Kings Island Tickets • Pizza Party • Gift Cards
  26. 26. Writing Your Blog Post
  27. 27. Approval Checklist Step #1: Check for spelling and grammatical errors Step #2: Look at the Keyword Strength Tool Step #3: Make sure any links in the post are working properly and that they are on message Step #4: Check for Important Keyword Usage
  28. 28. Volume/Traffic Correlation
  29. 29. Mikey Mioduski • Mikey Mioduski, Creative Designer • Main role: – Conversion performance for site & blogs
  30. 30. Blog Design Blog vs. Site.
  31. 31. Conversion Flow “The Circle of Life.” WEBSITE BLOG (Direct cta) (Site link: indirect) (Direct cta) (Blog feed: indirect) (Convert!)
  32. 32. Form Capture to CRM
  33. 33. Tracking
  34. 34. Measure Success in 3 Steps • Establish Goals: – Conversion – Click-through – Leads • Track Weekly • Adjust Weekly – No Zeros – New Offers Based on Search Terms
  35. 35. Questions & Answers Chris Baggott CEO/CoFounder Compendium Blogware chrisb@compendiumblogware.com

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