Mass localism or Community led innovation is a distinctive approach• Communities operate at an intermediate scale between the individual and corporate organisations• Community led innovation Word of provides for locally tailored and mouth owned initiatives• Communities can spot opportunities to tackle issues that big and distant corporate organisations cannot• Community led innovation can Personal Sense of engage at a very personal level in networks ownership a way that big corporations cannot – word of mouth and personal networks rather than formal or direct marketing Behaviour change
A mass localism approach is pivotal toTimeline of Emerging issue / creating an ‘early action state’problem EARLY ACTION LATE ACTION CHEAPER Cliff edge Problem/ issue /Enabling community – ledservices innovation personal need remains £ unaddressed and is allowed to grow until it reaches a critical point Those who experience a problem requiring state are best placed to find a solution intervention Emerging issues and problems are often spotted much more quickly by friends, neighbours and frontline staff Reactive: expensive state intervention – police, social services, Costlier health services
Click image to see their reportApproach taken by NESTA involves four stagesCOMMUNITY LED INNOVATION –NESTA’S BIG GREEN CHALLENGE
Based on NESTA’s Big Green ChallengeStage 0: create Early engagement:a ‘buzz’ create a campaign, a Communities find out about and are brand and a ‘buzz’ empowered to participate in the within the prize processStage 1: Ideas communities youstage want to engage, to Competitors put forward their encourage as many initial ideas as possible to competeStage 2: from Successful competitorsideas to prepare and submitdetailed plans detailed plansStage 3: Finalist projectsDelivering deliveredprojects andmeasuringoutcomes
NESTA’s Big Green ChallengeStage 0: createa ‘buzz’ Communities find out about and are empowered to participate in the prize processStage 1: Ideasstage Show genuine interest in Competitors put forward their good, innovative ideas initial ideas with potential from a wide-range of groups,Stage 2: from not fully-fledged plans or Successful competitorsideas to projects. Keep barriers to prepare and submitdetailed plans entry low, with only very detailed plans limited eligibility criteria. Ensure process forStage 3: submitting ideas is Finalist projectsDelivering simple and accessible. deliveredprojects andmeasuringoutcomes
NESTA’s Big Green ChallengeStage 0: createa ‘buzz’ Communities find out about and are empowered to participate in the prize processStage 1: Ideasstage Competitors put forward their initial ideas Ensure focus on developing projects that will achieveStage 2: from Successful competitors the measurable outcome.ideas to prepare and submit Provide support and advicedetailed plans detailed plans through workshops and 1:1 advice. Allow sufficient time for competitors toStage 3: Finalist projects take up the support andDelivering delivered submit their plansprojects andmeasuringoutcomes
NESTA’s Big Green ChallengeStage 0: createa ‘buzz’ Communities find out about and are empowered to participate in the prize processStage 1: Ideasstage Competitors put forward their Provide finalists with ongoing initial ideas support (1:1 advice /coaching) plus a grant to deliver their Successful competitorsStage 2: from projects). Get projects up andideas to prepare and submit running, and keep them detailed plans. Face todetailed plans focused on outcomes through face pitch to Judges monitoring, visits, and regular reporting. Use evidence fromStage 3: Stage 3 to form a detailed Finalist projectsDelivering final report, also covering deliveredprojects and what finalists would do if theymeasuring won the money, and use thisoutcomes as the basis of winner selection.
A presentation by Gavin Barker, Compass Trainingused as part of a prototype Crowdsource map Click image to see crowdsource website See my website Compass Training