Creating a Client Attraction System
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Creating a Client Attraction System

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Client Attraction is one of small business owners biggest challenges. Learn from Business Success Coach, Donna Price, the how to create your client attraction system. She will guide you through a ...

Client Attraction is one of small business owners biggest challenges. Learn from Business Success Coach, Donna Price, the how to create your client attraction system. She will guide you through a step by step process. For audio, visit her radio show:
www.blogtalkradio.com/leadershipnavigator for the two part series.

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  • I have given over 1000 presentations touching people in corporations such as AT&T, MARS; educational services, Princeton University, The Masters School; and non-profits UCPA of WNY, AEE, NJAWBO. I specialize in small business development and leadership development. We provide coaching, training and facilitation for businesses around the world.

Creating a Client Attraction System Presentation Transcript

  • 1. * A Consistent Flow of New Leads
  • 2. *Compass Rose Consulting*Donna Price, Founder & President*25 years of working with people to achieve their goals and live their dreams.*Author of ―Launching Your Dream‖*18 years non-profit administration experience*Master’s Degrees in Education and Recreation Administration
  • 3. *Compass Rose Consulting*Focus on team development/team building*Trained as a coach and facilitator in Executive Coaching and Business Coaching*Certified program leader of Best Year Yet*Trained marketer and Internet Marketer with Matt Bacak, Terri Levine, Alex Mendossian…
  • 4. We Grow BusinessesWe work with Individuals, Small Businesses & CompaniesOn a Mission to do the extraordinary, with boldness andwith a Passion to succeed and the commitment to do what it takes. We help you make it happen.
  • 5. **Importance of Growing Your Business * Danger of Depending on a handful of clients * Systemizing your strategy * Expanding your reach * Growing your expertise
  • 6. *1.Gather Leads2.Build Relationships3.Move People into Business Funnel
  • 7. **Clearly identify your target market* Who is your ideal client? * What do they look like? * What do they do with their free time? * Where do they shop? * Where do you find them?
  • 8. * Intentional System* Create a strategy for gathering leads* Gather leads from where your market is* Generate leads all the time!! * Develop strategies that are ongoing and consistently result in new leads, new business
  • 9. ** Focus on what’s in it for them* Their needs* Listen & Hear what target market is telling you* 90 percent of all purchases are made to relieve pain* Focus on the problems the prospect has* Create a sales questionnaire
  • 10. * multiple streams of new leads
  • 11. * Internet OfflineMarketing Strategies Social Media Relationship Marketing
  • 12. * Marketing in Person
  • 13. * NetworkingThe Leads Funnel*Network in valuable places for you *Where you network depends upon where your ideal clients are * Where your target people are
  • 14. ** Build your network of contacts* Collect Business Cards EVERYWHERE * Even in the grocery store * Softball field * Church
  • 15. * Networking* Chambers* Business Networks* Church, Clubs, Associations* Sports: golfing, sailing, softball, soccer* Kids events: school, afterschool events….ie scouts, 4-H* Associations where YOUR target market is
  • 16. * ReferralsThe Leads Funnel *Referrals  ask clients & contacts for referrals *Many business owners hesitate BUT this can be your best source of new business. Who do you go to? Someone from the yellow pages or someone a friend recommended
  • 17. * Trade Shows*Trade Shows  collect business cards & follow-up * Have something at your booth to entice and engage * Have a door prize to collect business cards * Include info on your sign that indicates they are signing up for your list* Follow-up, follow-up, follow-up
  • 18. * Speaking*Speaking/Training/Tele-Seminarsgenerates new interest * Builds your expertise * Builds rapport
  • 19. * Book Publishing*Book Publishing * Builds your expert status * Builds rapport & credibility * Creates another stream of income + leads
  • 20. * Advertising*The Leads Funnel *Advertising  newspaper, online, with a STRONG call to action *Many Marketers put together campaigns with NO Call to Action
  • 21. * CARDS*Referral Cards * Post card offering a discount for bringing a friend * Reward – always say thank you * Gifts – gift certificates, coupons, something to acknowledge and thank the person. * Progressive – bigger and bigger along the way….
  • 22. ** Prospects can become leads when you give them a way to ACT* Advertising with NO call to action is ineffective* Websites with NO call to action MISS new leads* Flyers, brochures, newsletters etc. each need a STRONG call to ACTION
  • 23. * *Send people to your website to pick up your FREE report, tip sheet, secrets revealed *Call 800 number for FREE report *Take our FREE assessment, inventory….*Your Goal is to GET their contact information so that you can continue marketing to them.
  • 24. * Internet MarketingWebsites Newsletters Articles Press Video SocialReleases Marketing Media Auto- Blogs Responder
  • 25. ** People expect businesses to have a website* They will judge your business on your site* Types of Websites * Branding Site * Sales Letter * Squeeze Page
  • 26. **Web Presence *Auto-Responders *Build rapport *Keep in touch *Capture data *Increase Credibility *Make Sales *Build Rapport *Build relationships *Promote
  • 27. * Strong Call To Action
  • 28. *Traffic to your site is a BIG KEY to making it work *1st traffic *2nd capture data *3rd build relationships and rapport *4th market your products and services
  • 29. ** Press Releases * Google Ads* Social Media – LinkedIn, * Forums, Chatrooms Google+, Facebook, * Articles Twitter, Pinterest…. * Slide Sharing* Video: YouTube, Google Hangouts * Tele-Classes/Webinars* Directories * Radio Shows* Links on your site—Links * Blogging pages within the site
  • 30. ** Start with keywords and do research. * They are the words that people use to search for information on the web.* KeyWord Density: * Your keyword density is used to compare you to others that are using the same keywords.* Use the Right words. * Research your keywords * Look at the number of people searching the word and the amount of competition * Use more obscure words
  • 31. ** Place your keywords * Every Where * In your meta tags * In your Signature on Forums * In your page descriptions * In your blog posts * In your web copy * On your profile pages on social * In your headlines media sites * In your press releases * In your video marketing descriptions * In your articles * EVERYWHERE…. * In your article descriptions
  • 32. * Blogging*Every website NEEDS/SHOULD have a BLOG*Content is vital on Google*New content ranks*Blogging increases your web traffic*Blogging can interact with all of your social networks
  • 33. ** What to Blog about: * Articles * Tips * Quotes * Checklists * Controversial opinions* How Often to Blog: At least 3 times per week
  • 34. * Connecting Via Social Media If you are NOT on Google + youGoogle Plus need to be!• YouTube *It’s GOOGLE• Google Circles• Google Maps *It helps your site to rank• Google Business Page *Hangouts/YouTube are both BIG traffic drivers
  • 35. * Connecting Via Social Media LinkedIn * Professional Business ResourceLinked In * Search for target market• Business * People you want to meet Professionals * Share information, provide value,• Connect with help people to meet target market * Answer questions * Join groups and participate
  • 36. * Connecting Via Social Media FacebookFacebook *Shifted to older age group• Place to Connect• Business Page *Drives Traffic to site• Groups• Events *Business Page a MUST *Engage *Provide value: coupons, info etc.
  • 37. * Connecting Via Social Media TwitterTwitter *Not the right platform for all• Live Feed businesses• Can Build Relationships *Can be a good resource for• Monitor Reputation• Join Tweet Chats engagement if you have the with Target resource to monitor
  • 38. * Connecting Via Social Media PinterestPinterest *Driving more traffic than other• Picture Driven social media sites• Driving More Traffic *Great for retail businesses *Important to share info outside of your business
  • 39. * Connecting Via Social Media Other Sites:Other Sites * Can provide web presence for a business that doesn’t have a site• Merchant Circle• Manta * Often rank higher than actual site• Storeboard * Can provide SEO value• Squiddoo * Often send out emails to their• Blogger members about member events, coupons etc.
  • 40. ** Social Media is about relationships.* Engagement builds relationships* Each social network is just like a networking group – how do you build relationships or engage in person…* Each site gives you another network of people
  • 41. ** Build a database of interested prospects and keep in touch with them: Aweber, Get Reponse, Mail Chimp* Share information with prospects via * Tele-classes * Blogs/RSS * E-books * E-courses * Tip Sheets………
  • 42. *List Building is Lead Generation *How many new leads do you need/want in your business? *Set your goal *Develop your list building strategies * Online * Offline
  • 43. * Press Releases*Public Relations  * Use press releases locally, nationally, internationally. * Distribute information on websites.
  • 44. * Press Releases* Press Releases * Use both an online and offline strategy * Distribute locally – research at the library * Distribute online, for SEO * Use your keywords in the press release * Brainstorm the problems you solve *Most people are only interested in the WIIFM?
  • 45. * Press Releases* Press Release Calendar* Seasonal press releases* Goal: 2-3 press releases each and every month* Enhances your website* Promotes traffic to your site* Builds your credibility and expertise because it is in the newspaper
  • 46. *Build an Intentional Follow-up SystemKeeping in Touch with your market is a key to your ongoing success What’s your system to stay in front of your potential clients?
  • 47. **What do you do with your leads? * Add them to your database * Be able to continue marketing to them * Know what you have done with each * Keep building your relationship with them * Give them business, make referrals * Give the valuable information that they can use * Be of service to them
  • 48. * *Direct Mail *Newsletters*Personal Notes *Postcards*Personal Meetings *Phone Calls*Articles *Workshops*Tele-Classes*Video Emails
  • 49. * An effective marketing funnelkeeps building the relationship….
  • 50. ** The free items further qualifies them as a lead * Anytime someone downloads your tips, your report….you know they have a need for the information!* You have the opportunity to market* Have multiple items in your funnel
  • 51. **Information: * Free reports * Newsletters * White papers * Tele-classes * Articles * Presentations * Tip Sheets * Personal Consultations A sample of you, your work, your expertise The Infamous Baskin-Robbins Taste Test!!
  • 52. ** Develop lower cost products or services * Books * CD sets * Services Lower cost items get the person into your funnel, continue building the relationship, building you as an expert…. What’s next….
  • 53. ** Costs a bit more* Can look the same as lower cost items* Service or product* Unique to your business
  • 54. ** Your main product or service* The big ticket item is often too expensive for someone to buy right off the bat --- they need that relationship.* Package of services/products* High cost service/product
  • 55. ** Baskin Robbins – taste test* Gym/Athletic Center – one day pass, three month pass, year long pass…* Massage Studio – newsletter, 10 minute massage, massage, year long package of service (subscription)* Coaching – strategy session, book, tele-class, coaching package
  • 56. *1. Generate Leads with your leads funnel2. Get folks into the marketing funnel & build relationships3. Keep in Touch Marketing – with valuable information, compelling offers and calls to action
  • 57. **Build Relationships*Engage in business throughout the funnel*Make the sale of the bigger ticket item, when the prospect needs the service/product
  • 58. ** Throughout the marketing funnel, sell: * The client’s needs * With a focus on service * With authenticity * Have fun * Be enthusiastic about your product or service * Create powerful scripts – find a natural way of selling
  • 59. ** Select 1-2 lead funnel strategies* Make a plan for them* Set up a follow-up system* Look at your marketing funnel* Add to your marketing funnel* Keep in touch* Engage prospects in business
  • 60. **As a special Thank You I invite you to download my special report: *8 Keys to Business Success at: *www.resourcesforentrepreneurs.com
  • 61. *The Business Success SystemNow available for just $149 Full Access or $27 per month * 20 Lessons * Workbooks * AudiosJoin Bizology.Biz tonight for just $99 full access pass
  • 62. **Launching Your Dreams *Stop Day Dreaming and Live Your Vision
  • 63. ** Donna Price* Compass Rose Consulting, LLC* 973-948-7673 *dprice@compassroseconsulting.com *www.compassroseconsulting.com *www.bizology.biz
  • 64. * Love what you do, love what you sell Fall in love with your marketing self