Creating a Client Attraction System
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Creating a Client Attraction System



Client Attraction is one of small business owners biggest challenges. Learn from Business Success Coach, Donna Price, the how to create your client attraction system. She will guide you through a ...

Client Attraction is one of small business owners biggest challenges. Learn from Business Success Coach, Donna Price, the how to create your client attraction system. She will guide you through a step by step process. For audio, visit her radio show: for the two part series.



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  • I have given over 1000 presentations touching people in corporations such as AT&T, MARS; educational services, Princeton University, The Masters School; and non-profits UCPA of WNY, AEE, NJAWBO. I specialize in small business development and leadership development. We provide coaching, training and facilitation for businesses around the world.

Creating a Client Attraction System Presentation Transcript

  • 1. * A Consistent Flow of New Leads
  • 2. *Compass Rose Consulting*Donna Price, Founder & President*25 years of working with people to achieve their goals and live their dreams.*Author of ―Launching Your Dream‖*18 years non-profit administration experience*Master’s Degrees in Education and Recreation Administration
  • 3. *Compass Rose Consulting*Focus on team development/team building*Trained as a coach and facilitator in Executive Coaching and Business Coaching*Certified program leader of Best Year Yet*Trained marketer and Internet Marketer with Matt Bacak, Terri Levine, Alex Mendossian…
  • 4. We Grow BusinessesWe work with Individuals, Small Businesses & CompaniesOn a Mission to do the extraordinary, with boldness andwith a Passion to succeed and the commitment to do what it takes. We help you make it happen.
  • 5. **Importance of Growing Your Business * Danger of Depending on a handful of clients * Systemizing your strategy * Expanding your reach * Growing your expertise
  • 6. *1.Gather Leads2.Build Relationships3.Move People into Business Funnel
  • 7. **Clearly identify your target market* Who is your ideal client? * What do they look like? * What do they do with their free time? * Where do they shop? * Where do you find them?
  • 8. * Intentional System* Create a strategy for gathering leads* Gather leads from where your market is* Generate leads all the time!! * Develop strategies that are ongoing and consistently result in new leads, new business
  • 9. ** Focus on what’s in it for them* Their needs* Listen & Hear what target market is telling you* 90 percent of all purchases are made to relieve pain* Focus on the problems the prospect has* Create a sales questionnaire
  • 10. * multiple streams of new leads
  • 11. * Internet OfflineMarketing Strategies Social Media Relationship Marketing
  • 12. * Marketing in Person
  • 13. * NetworkingThe Leads Funnel*Network in valuable places for you *Where you network depends upon where your ideal clients are * Where your target people are
  • 14. ** Build your network of contacts* Collect Business Cards EVERYWHERE * Even in the grocery store * Softball field * Church
  • 15. * Networking* Chambers* Business Networks* Church, Clubs, Associations* Sports: golfing, sailing, softball, soccer* Kids events: school, afterschool events….ie scouts, 4-H* Associations where YOUR target market is
  • 16. * ReferralsThe Leads Funnel *Referrals  ask clients & contacts for referrals *Many business owners hesitate BUT this can be your best source of new business. Who do you go to? Someone from the yellow pages or someone a friend recommended
  • 17. * Trade Shows*Trade Shows  collect business cards & follow-up * Have something at your booth to entice and engage * Have a door prize to collect business cards * Include info on your sign that indicates they are signing up for your list* Follow-up, follow-up, follow-up
  • 18. * Speaking*Speaking/Training/Tele-Seminarsgenerates new interest * Builds your expertise * Builds rapport
  • 19. * Book Publishing*Book Publishing * Builds your expert status * Builds rapport & credibility * Creates another stream of income + leads
  • 20. * Advertising*The Leads Funnel *Advertising  newspaper, online, with a STRONG call to action *Many Marketers put together campaigns with NO Call to Action
  • 21. * CARDS*Referral Cards * Post card offering a discount for bringing a friend * Reward – always say thank you * Gifts – gift certificates, coupons, something to acknowledge and thank the person. * Progressive – bigger and bigger along the way….
  • 22. ** Prospects can become leads when you give them a way to ACT* Advertising with NO call to action is ineffective* Websites with NO call to action MISS new leads* Flyers, brochures, newsletters etc. each need a STRONG call to ACTION
  • 23. * *Send people to your website to pick up your FREE report, tip sheet, secrets revealed *Call 800 number for FREE report *Take our FREE assessment, inventory….*Your Goal is to GET their contact information so that you can continue marketing to them.
  • 24. * Internet MarketingWebsites Newsletters Articles Press Video SocialReleases Marketing Media Auto- Blogs Responder
  • 25. ** People expect businesses to have a website* They will judge your business on your site* Types of Websites * Branding Site * Sales Letter * Squeeze Page
  • 26. **Web Presence *Auto-Responders *Build rapport *Keep in touch *Capture data *Increase Credibility *Make Sales *Build Rapport *Build relationships *Promote
  • 27. * Strong Call To Action
  • 28. *Traffic to your site is a BIG KEY to making it work *1st traffic *2nd capture data *3rd build relationships and rapport *4th market your products and services
  • 29. ** Press Releases * Google Ads* Social Media – LinkedIn, * Forums, Chatrooms Google+, Facebook, * Articles Twitter, Pinterest…. * Slide Sharing* Video: YouTube, Google Hangouts * Tele-Classes/Webinars* Directories * Radio Shows* Links on your site—Links * Blogging pages within the site
  • 30. ** Start with keywords and do research. * They are the words that people use to search for information on the web.* KeyWord Density: * Your keyword density is used to compare you to others that are using the same keywords.* Use the Right words. * Research your keywords * Look at the number of people searching the word and the amount of competition * Use more obscure words
  • 31. ** Place your keywords * Every Where * In your meta tags * In your Signature on Forums * In your page descriptions * In your blog posts * In your web copy * On your profile pages on social * In your headlines media sites * In your press releases * In your video marketing descriptions * In your articles * EVERYWHERE…. * In your article descriptions
  • 32. * Blogging*Every website NEEDS/SHOULD have a BLOG*Content is vital on Google*New content ranks*Blogging increases your web traffic*Blogging can interact with all of your social networks
  • 33. ** What to Blog about: * Articles * Tips * Quotes * Checklists * Controversial opinions* How Often to Blog: At least 3 times per week
  • 34. * Connecting Via Social Media If you are NOT on Google + youGoogle Plus need to be!• YouTube *It’s GOOGLE• Google Circles• Google Maps *It helps your site to rank• Google Business Page *Hangouts/YouTube are both BIG traffic drivers
  • 35. * Connecting Via Social Media LinkedIn * Professional Business ResourceLinked In * Search for target market• Business * People you want to meet Professionals * Share information, provide value,• Connect with help people to meet target market * Answer questions * Join groups and participate
  • 36. * Connecting Via Social Media FacebookFacebook *Shifted to older age group• Place to Connect• Business Page *Drives Traffic to site• Groups• Events *Business Page a MUST *Engage *Provide value: coupons, info etc.
  • 37. * Connecting Via Social Media TwitterTwitter *Not the right platform for all• Live Feed businesses• Can Build Relationships *Can be a good resource for• Monitor Reputation• Join Tweet Chats engagement if you have the with Target resource to monitor
  • 38. * Connecting Via Social Media PinterestPinterest *Driving more traffic than other• Picture Driven social media sites• Driving More Traffic *Great for retail businesses *Important to share info outside of your business
  • 39. * Connecting Via Social Media Other Sites:Other Sites * Can provide web presence for a business that doesn’t have a site• Merchant Circle• Manta * Often rank higher than actual site• Storeboard * Can provide SEO value• Squiddoo * Often send out emails to their• Blogger members about member events, coupons etc.
  • 40. ** Social Media is about relationships.* Engagement builds relationships* Each social network is just like a networking group – how do you build relationships or engage in person…* Each site gives you another network of people
  • 41. ** Build a database of interested prospects and keep in touch with them: Aweber, Get Reponse, Mail Chimp* Share information with prospects via * Tele-classes * Blogs/RSS * E-books * E-courses * Tip Sheets………
  • 42. *List Building is Lead Generation *How many new leads do you need/want in your business? *Set your goal *Develop your list building strategies * Online * Offline
  • 43. * Press Releases*Public Relations  * Use press releases locally, nationally, internationally. * Distribute information on websites.
  • 44. * Press Releases* Press Releases * Use both an online and offline strategy * Distribute locally – research at the library * Distribute online, for SEO * Use your keywords in the press release * Brainstorm the problems you solve *Most people are only interested in the WIIFM?
  • 45. * Press Releases* Press Release Calendar* Seasonal press releases* Goal: 2-3 press releases each and every month* Enhances your website* Promotes traffic to your site* Builds your credibility and expertise because it is in the newspaper
  • 46. *Build an Intentional Follow-up SystemKeeping in Touch with your market is a key to your ongoing success What’s your system to stay in front of your potential clients?
  • 47. **What do you do with your leads? * Add them to your database * Be able to continue marketing to them * Know what you have done with each * Keep building your relationship with them * Give them business, make referrals * Give the valuable information that they can use * Be of service to them
  • 48. * *Direct Mail *Newsletters*Personal Notes *Postcards*Personal Meetings *Phone Calls*Articles *Workshops*Tele-Classes*Video Emails
  • 49. * An effective marketing funnelkeeps building the relationship….
  • 50. ** The free items further qualifies them as a lead * Anytime someone downloads your tips, your report….you know they have a need for the information!* You have the opportunity to market* Have multiple items in your funnel
  • 51. **Information: * Free reports * Newsletters * White papers * Tele-classes * Articles * Presentations * Tip Sheets * Personal Consultations A sample of you, your work, your expertise The Infamous Baskin-Robbins Taste Test!!
  • 52. ** Develop lower cost products or services * Books * CD sets * Services Lower cost items get the person into your funnel, continue building the relationship, building you as an expert…. What’s next….
  • 53. ** Costs a bit more* Can look the same as lower cost items* Service or product* Unique to your business
  • 54. ** Your main product or service* The big ticket item is often too expensive for someone to buy right off the bat --- they need that relationship.* Package of services/products* High cost service/product
  • 55. ** Baskin Robbins – taste test* Gym/Athletic Center – one day pass, three month pass, year long pass…* Massage Studio – newsletter, 10 minute massage, massage, year long package of service (subscription)* Coaching – strategy session, book, tele-class, coaching package
  • 56. *1. Generate Leads with your leads funnel2. Get folks into the marketing funnel & build relationships3. Keep in Touch Marketing – with valuable information, compelling offers and calls to action
  • 57. **Build Relationships*Engage in business throughout the funnel*Make the sale of the bigger ticket item, when the prospect needs the service/product
  • 58. ** Throughout the marketing funnel, sell: * The client’s needs * With a focus on service * With authenticity * Have fun * Be enthusiastic about your product or service * Create powerful scripts – find a natural way of selling
  • 59. ** Select 1-2 lead funnel strategies* Make a plan for them* Set up a follow-up system* Look at your marketing funnel* Add to your marketing funnel* Keep in touch* Engage prospects in business
  • 60. **As a special Thank You I invite you to download my special report: *8 Keys to Business Success at: *
  • 61. *The Business Success SystemNow available for just $149 Full Access or $27 per month * 20 Lessons * Workbooks * AudiosJoin Bizology.Biz tonight for just $99 full access pass
  • 62. **Launching Your Dreams *Stop Day Dreaming and Live Your Vision
  • 63. ** Donna Price* Compass Rose Consulting, LLC* 973-948-7673 * * *
  • 64. * Love what you do, love what you sell Fall in love with your marketing self