Local and Ethical SEO Basics Nathan Ketsdever Bar Camp Birmingham May 2nd 2009

Why Ethical SEO?

How did the Google algorithm come about?

Based on Academic model of citation

What does that mean for me as a business person or blogger?

Ethical SEO: Links = votes Link = votes Link = votes Link = votes

Link = votes

Link = votes

Link = votes

Ethical SEO: Business Takeaway Google wants to deliver relevant (up to date) results to users

Google wants to deliver relevant (up to date) results to users

What does google look to Keywords Incoming links Onsite links Site structure (Silos, trees, and ice cubes)

Keywords

Incoming links

Onsite links

Site structure (Silos, trees, and ice cubes)

Ethical SEO: Deep links vs. Domain links Generally prefer deep links for a) users b) for Google ranking

Generally prefer deep links for a) users b) for Google ranking

Ethical SEO: Choosing Blogs Drupal, Typepad, Blogger, Wordpress I would pick Wordpress for SEO

Drupal, Typepad, Blogger, Wordpress

I would pick Wordpress for SEO

Ethical SEO: Competitive Intelligence Spy Fu (organic rankings + PPC spend) Back link watch SEO Quake and SEO for Firefox Google results Compete/Leapfish Alltop andTechnorati SEO Book free tools+ SEO Moz toolset

Spy Fu (organic rankings + PPC spend)

Back link watch

SEO Quake and SEO for Firefox

Google results

Compete/Leapfish

Alltop andTechnorati

SEO Book free tools+ SEO Moz toolset

Ethical SEO: Widgets Top posts (greater site stickiness) Facebook Connect (widget-ish) Skribit Widget (but you can integrate this into your own blogging/content)

Top posts (greater site stickiness)

Facebook Connect (widget-ish)

Skribit Widget (but you can integrate this into your own blogging/content)

Ethical SEO: SEO Plugins SEO All in One SEO ROI (related content) Related posts

SEO All in One

SEO ROI (related content)

Related posts

Ethical SEO: Keyword Tips Longtail (phrases) Answering questions Sales funnel Locality and geography Google search suggest (2 places) Price point, Seasonal, descriptive Group keywords (very important)

Longtail (phrases)

Answering questions

Sales funnel

Locality and geography

Google search suggest (2 places)

Price point, Seasonal, descriptive

Group keywords (very important)

Ethical SEO: Linkbuilding Great hooks, great content Social Media (Squidoo, Hubpages, Work) PR release Guest post Ego bait like interview, widget Release of WP theme, w Widget (Sprout, Google Apps) or Badges Link bait (contrarian and/or funny) Hosting events internal

Great hooks, great content

Social Media (Squidoo, Hubpages, Work)

PR release

Guest post

Ego bait like interview, widget

Release of WP theme, w

Widget (Sprout, Google Apps) or Badges

Link bait (contrarian and/or funny)

Hosting events

internal

Ethical SEO: Intangibles Design/Branding Usability Offline relationships Motivation/Identity Is there a competitive disadvantage to linking to you?

Design/Branding

Usability

Offline relationships

Motivation/Identity

Is there a competitive disadvantage to linking to you?

Ethical SEO: Local SEO Google Local Yahoo Local and Microsoft Live Local Check out the “BCS of Local SEO” Local citation Customer Reviews Local SEO competitive intelligence Vertical directories

Google Local

Yahoo Local and Microsoft Live Local

Check out the “BCS of Local SEO”

Local citation

Customer Reviews

Local SEO competitive intelligence

Vertical directories

Ethical SEO: Future of Search Universal search (content) Local search Personalization!!!! Social/Social Networking (???) Digg-ification (???)

Universal search (content)

Local search

Personalization!!!!

Social/Social Networking (???)

Digg-ification (???)

What does SEO cost? $500 a month to $2000 is low end $40,000 is $50 per hour to $1,500 per hour

$500 a month to $2000 is low end

$40,000 is

$50 per hour to $1,500 per hour

Ethical SEO Maxim: Practice Holistic SEO Usability, SEO practice, and Conversion Personalization/Nichification

Usability, SEO practice, and Conversion

Personalization/Nichification

Feel free to link generously Nathan Ketsdever You can find me at: Creativefusionmedia.wordpress.com Compassioninpolitics.wordpress.com Follow me on Twitter, Linked In, or Facebook. M: (615) 594-2095

Nathan Ketsdever

You can find me at:

Creativefusionmedia.wordpress.com

Compassioninpolitics.wordpress.com

Follow me on Twitter, Linked In, or Facebook.

M: (615) 594-2095